Sun.Jul 05, 2020

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A 4 Point Test To Know If You Are Ready to Hire BigCo Folks

SaaStr

It’s easy to say “only hire people with start-up experience.” It’s also very tempting to hire folks that have worked at the partners, in the ecosystem that you work in, and at the companies you aspire to be like. And at some point, you have to scale. To scale, you do need some folks that have been there. Not everyone can be doing it for the first time.

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How to Increase Your e-Commerce Store’s Conversion Rate with Email Marketing (+3 specific emails you can send today)

GetUplift

Ready to increase website conversion rates for an e-commerce store? Then email marketing is your best bet. Yep. Email marketing. Because, in e-commerce, email isn’t really a marketing channel. Not like Facebook or Insta or Snapchat. Email is a conversion channel. And if that sounds like a strange statement, let me explain. E-commerce stores don’t send emails to cold leads (ie. people who’ve never heard of their brand).

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a16z Journal Club: Revisiting Eroom’s Law

Andreessen Horowitz

Eroom’s Law is Moore’s Law spelled backwards. It’s a term that was coined in a Nature Reviews Drug Discovery article by researchers at Sanford Bernstein and describes the exponential decrease in biopharma research and development efficiency between the 1950s and … The post a16z Journal Club: Revisiting Eroom’s Law appeared first on Andreessen Horowitz.

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Sales and Customer Success: The Most Dangerous Intersection of Your Customer Journey

Valuize Consulting

The customer journey you have in place is full of intersections, and accidents happen at intersections. Without a doubt, the accidents that result in customer and revenue churn in your B2B software business are most likely to happen at the various intersections that exist in your customer journey. The intersection that exists between your Sales [.].

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Hired a New Leader? Trust But Verify.

SaaSX

This is a story of how I allowed a new executive to join my team, run their function autonomously (hey, they had lots of experience!), and take their department to the brink of failure before I realized it. I like to think I can spot incompetence from a mile away. You probably do too. I mean, it’s pretty clear when someone isn’t performing. Or is it?