Is it advisable for startup owners to hire experienced staff for marketing instead of doing it themselves?
SaaStr
MARCH 28, 2019
In a perfect world, you’d learn something about marketing first before you hire someone to take it over. I.e., you’d experiment and at least make some progress in: Content Marketing. Can you get even 1 customer from blogging and writing? Growth Hacking. Can you get even a couple of customers by emailing to a list? Event Marketing. Can you get any good leads by going to an industry event first?
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