Mon.Jul 22, 2019

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8 Growth Secrets I Learned from Reading Every Interview with Alex Schultz, VP of Growth at Facebook

Predictable Revenue

8 Replicable steps to help you come up with new ways to increase retention, boost virality, and drive long-term growth! The post 8 Growth Secrets I Learned from Reading Every Interview with Alex Schultz, VP of Growth at Facebook appeared first on Predictable Revenue.

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How to Supercharge Your SaaS Customer Referral Program

Cobloom

Customer referrals are key to growing your business and unlocking your company’s potential for viral growth. Additionally, securing user referrals is a sure-fire sign that you’re getting things right - that your SaaS product is delivering real, measurable value to your existing customers. Today I’m helping you supercharge your SaaS customer referral program by sharing six simple, actionable tips for getting more referrals from your users.

SaaS 58
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Trending Sources

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How do VCs value startup?

SaaStr

There is one common factor, that founders know, but often lose track of in their pitch: every VC, at any stage, is looking for outliers. Your pitch, your team, your metrics, your market position, your vision, your TAM, your everything, should honestly and transparently but aggressively and positively show how you can be an outlier. It is hard to make money as a VC, as odd as that may sound.

Startup 224
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7 Biggest Trends in Content Marketing You Shouldn’t Ignore in 2019

Incredo

In digital marketing, content dominates and acts as the main selling point. Content is king in the digital world as we can't do without it. But content marketing requires proper planning, after which it will be able to provide the desired results.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Notes from Office Hours with Guillaume Cabane

Tom Tunguz

A little while ago, we were lucky to host Guillaume Cabane at Office Hours in a new format: 30 minute 1-on-1s with a few companies. It was a huge success and a format that we will continue because of all the learning. Guillaume was kind to share some takeaways from the event below. If you’re in B2B SaaS, you most likely have a finite TAM. For the love of ARR, please get the exact list of all accounts in your TAM (at least US).

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Building help content into your product launch

Intercom, Inc.

When you’re gearing up for a big product launch, creating help content is often the last thing on your mind. There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed. By the time the big day rolls around, it can feel like all that’s left to do is kick off the launch party and wait for the upvotes to roll in on Product Hunt.

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When offering equity compensation, what should founders consider to make sure employees benefit fairly from a liquidity event?

SaaStr

Bear on thing in mind: You can fix a lot of things in equity later before you sell — if you are still in charge. So you can always grant more equity to someone that outperforms, is promoted, etc. on your watch. But you can fix very few things during (or even just before) most acquisitions. There are exceptions — for example, SAP allowed Ryan Smith of Qualtrics to distribute $500m of proceeds as he saw fit.

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10 Tips for Developing a Successful Cross-Functional Team

Nimble - Sales

Cross-functional team collaboration is applied in increasing frequency nowadays. It can be seen in numerous businesses and branches of industry. When a team is multifunctional, it can solve multiple challenges employing different concepts, technologies, and more. What is a cross-functional team? What is a cross-functional team? It’s comprised of people within various professional fields who […].

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A Day in the Life of the SVP of Sales

Sales Hacker

Have you ever wondered how other sales professionals are tackling their roles? Structuring their days? Overcoming their challenges? Me too. Which is why, In this series, we’re going behind the scenes with top salespeople to get the inside scoop. (You’re welcome!). Today, we’re pulling back the curtain on the SVP of Sales, and for that, we talked to Justin Welsh.

Sales 69
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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The risk of reactive customer retention

BrightBack

The latest Netflix news isn’t about programming. The business world is talking about Netflix’s US subscriber count seeing a drop for the first time in, well, ever. Customer irritation over pricing caused some Q2 trouble for Netflix?, but the company isn’t in a unique situation. Subscription businesses of every size and industry are vying for customers with a lot of options at their fingertips and increasingly savvy tastes.

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Will complexity kill Kubernetes?

IT World

Kubernetes may be the current darling of the open source crowd, but Hadoop was no less revered before it. Hadoop ultimately ran out of gas because it was incredibly hard to use. Kubernetes , though making strides, remains “no picnic to operate,” as Capital One’s Bernard Golden has stated. That’s a very diplomatic way of saying, as others have , that the Kubernetes “experience [can be] a pain in the ass.

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Incomplete Contracts (and Scaling Crypto)

Andreessen Horowitz

One way to think about various kinds of crypto projects is through the lens of contract theory.

Scaling 81
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5 ways to overcome the "Your product is too complicated" sales objection

CloseSaaS

If you're selling anything more complex than paper clips, your product can be intimidating. It could be software, or office equipment, or social media management. Any of those things can seem very complicated.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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PODCAST 67: How Data and Metrics Fuel Revenue and Company Growth w/ David Zwerin

Sales Hacker

This week on the Sales Hacker podcast, we speak with David Zwerin , Head of Field Operations at TripActions. We’ll walk through why sales ops are important to any organization, how data and metrics are driving growth (and how to manage those rapid changes), and we’ll take a special deep-dive into how a data-driven approach can be made accessible to any style of manager.

Scale 56
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Closing Sales with Webinars: How to Leverage Webinars for Marketing

ProfitWell

Webinars never get any love. Most marketing people see them as something they know they're supposed to do to get a few more leads, but the level of thought and effort are kept to a minimum. According to Dan Martell, this is a massive mistake (and we're fully on board with the sentiment). At Recur 2018, the Canadian five-time founder and “Chief Instigator” took us through the framework he uses to make webinars the number-one channel for customer acquisition at the companies he coaches.

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Customer Success 2.0: Where the Industry Needs to Head

OpenView Labs

Editor’s Note: This article first appeared on the DesiredPath blog here. As healthy companies continue to grow it becomes harder to do so at the same rate through new logo acquisition. At a certain company size in the SaaS model, revenue growth increasingly needs to come from the existing customer base. This is well known to anyone in the customer success industry and the impetus for the birth of customer success in the first place.

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What are the top marketing automation trends?

Net-Results

Marketing automation has been around for about a decade now – and it hasn’t changed in its core. Yes, there’s new technology and features. But in the core, marketing automation is still about generating revenue. Or is it? Here’s one trend we keep saying seeing at Net-Results Marketing Automation (where we compete with platforms like Pardot and Marketo on a daily basis): a continued focus on features over use case and strategy.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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“7 Tips and Tricks to having happy customers at Scale” New Relic EVP, Roger Scott (Video + Transcript)

SaaStr

Customer expectations are at an all-time high, making it more and more difficult for companies to please them. Companies who understand their customers well are the ones who rise to the top over their competitors. New Relic, provider of real-time insights for software-driven businesses has this formula figured out. Hear from Roger Scott, New Relic’s EVP and Chief Customer Officer as he shares his 7 tips and tricks for keeping your customers happy— and how to do so at a large scale.

Scale 171