ProfitWell
NOVEMBER 11, 2019
In this episode of Tradeoffs, Hiten and I take a break from talking about software products to dig into one of today’s most controversial rappers: Kanye West. That may sound a bit strange for a product-focused show, but the impact of Kanye’s music and personality on the world around him is an interesting example of how powerful personal brand really is.
Cobloom
NOVEMBER 11, 2019
We’ve already looked at the essential tenets of pricing your SaaS product. Now, we’re going to fine-tune our price, and optimise it for maximum sales conversions.
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OpenView Labs
NOVEMBER 11, 2019
Editor’s Note: This article was first published on October 4, 2018 and updated on November 11, 2019. . Product led growth (PLG) is the future of SaaS. While the terminology is new to many of us, this go-to-market strategy has been gaining popularity across the software ecosystem for years. Don’t believe us? Check out our PLG Index to see how public companies employing this strategy are outperforming their peers.
SaaStr
NOVEMBER 11, 2019
“Anchoring High” is an extremely effective marketing strategy — when done right. But you have to do it right. Customers are: Willing to pay a little more for the most trusted brand (the classic discount for a “generic” supermarket brand is around 30%, for example); and. Willing to pay significantly more for the most enterprise vendor. You probably aren’t yet the most trusted brand in your space.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Andreessen Horowitz
NOVEMBER 11, 2019
Editor’s note: It’s Summit Week at a16z, so each day we’re re-sharing some of our favorite talks from the last few years. a16z Summit is an annual, invite-only event bringing together thinkers, builders, and innovators to explore and examine the … The post The End of the Beginning, Again appeared first on Andreessen Horowitz.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Sales Hacker
NOVEMBER 11, 2019
Selling to Fortune 500 companies is a different game than SMB. Sometimes all the emails, cold calls, tweets, and inMails in the world still won’t get the attention of key contacts at that enterprise account. If you need to quickly drum up interest in a large account and have some type of free offer or trial of your product, one tactic you need to try is LinkedIn Ads.
SaaStr
NOVEMBER 11, 2019
We can’t believe it’s already November and there are only four months until SaaStr Annual 2020 , we’re already looking at an awesome speaker line-up this year. Here are the sessions we think you should earmark before the big day. In case you haven’t snagged your ticket yet, CLICK HERE and get one now! We’ll be back at the San Jose Convention Center, March 10-12th, 2020.
CloseSaaS
NOVEMBER 11, 2019
When someone tells you your product is too expensive, it's not always about the price. A classic sales mantra is that if a prospect gives you the price is too high objection, you simply haven't communicated enough value.
Sales Hacker
NOVEMBER 11, 2019
The post The Big Gap In Your Sales Sequences: Your People appeared first on Sales Hacker.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
ProfitWell
NOVEMBER 11, 2019
Today, Wistia reminds us of the most important aspect to brand affinity: connection. Pipedrive x Zoho Desk launch an integration, plus Drift’s David Cancel and HubSpot’s Katie Burke get real on workplace culture. Your top subscription news. The key to creating brand affinity: connection. Abigail Keeso Hopkins , Co-Founder of That Clean Life personalized nutrition software, started a tweet storm after she caught up with the replay of Wistia’s Change the Channel, re-bringing to light this idea of
IT World
NOVEMBER 11, 2019
The co-creator of Facebook's Libra says that once the blockchain-based digital currency is launched users' social media information – and financial data tied to the stablecoin – will not be connected in any way. Christian Catalini, the head economist at Calibra, the Facebook subsidiary in charge of the launch of Libra and its associated online digital wallet , said that from the beginning the plan for the cash-backed cryptocurrency was to profit from advertising and not the sale of private dat
ProfitWell
NOVEMBER 11, 2019
Customer churn is the silent killer of the subscription business. With rising customer acquisition costs (CAC) over the past five years and more market competition than ever, anything you can do to keep customers around longer is vital to your business. So why aren’t more companies doubling down in their fight against churn? Because the solution isn’t intuitive.
Sales Hacker
NOVEMBER 11, 2019
The post 7 Sales Sequences Nobody Uses to Book More Meetings (But You Should) appeared first on Sales Hacker.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
Totango
NOVEMBER 11, 2019
Hi, . We have been hard at work and are excited to share our latest engagement feature with you! Advanced Campaign Engagement with Destination Pages. Communicating with your customers at the right time, in the right context is very important and we know many of you are doing it by leveraging Totango campaigns. . Our newest feature, Destination Pages, allows you to take action when a customer engages with your campaign.
Sales Hacker
NOVEMBER 11, 2019
This week on the Sales Hacker podcast, we speak with John Kaplan , President, Co-founder, & Managing Partner at Force Management. John has over 20 years of executive experience in sales, leadership, and execution, specializing in corporate sales strategy and performance management. Before co-founding Force, he was SVP of International Sales Operations for PTC, a leading software developer for content, product life cycle management.
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