The Daily Egg

MARCH 6, 2019

There’s no doubt that personalization helps boost conversions. The proof is in the numbers: Econsultancy found that 93% of companies experienced a raise in conversion rates after personalizing their search engine marketing The same was true for 94% of companies that personalized their websites And 92% of companies that personalized their emails saw a boost […] The post 6 Personalization Techniques That Will Boost Your Conversion Rate appeared first on The Daily Egg.

Engineering 279

Engineering Marketing 279

Groove HQ

MARCH 6, 2019

How to continue winning with content, when writing great blog posts is no longer enough Content has helped us grow Groove to $5m in annual revenue and form some great relationships with some of our most loyal customers. I guess you could say content is a big deal to us, which is why we’ve always […]. The post Content Distribution: The Missing Piece in Your Marketing Strategy appeared first on Groove Blog.

Strategy 99

Strategy Marketing Revenue Content Marketing 99

Nimble - Sales

MARCH 6, 2019

Attending conferences provides you with the opportunity to meet people in person you’ve built relationships with online over the years — as well as making new connections. Whether you’re a social marketer who’s outgoing, loves meeting new people wherever you go, or an extremely introverted person, I hope this guide helps take your networking game […].

Social Media 92

Social Media Marketing 92

Kellblog

MARCH 6, 2019

Enterprise SaaS has drifted to a model where many, if not most, companies do multi-year contracts on annual payment terms. How did we get here? Most enterprise SaaS products are high-consideration purchases. Buyers typically perform a thorough evaluation process before purchasing and are quite sure that the software will meet their needs when they deploy.

SaaS Payments 73

SaaS Payments Payment Solutions Payment Services Payments 73

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

TriTuns

MARCH 6, 2019

My how quickly things have changed. It seems like only yesterday, SaaS vendors were worried that getting the Customer Success (CS) teams involved in the sales process would only slow things down and prevent a sale from closing. Today, it is increasingly the case that SaaS vendor need to showcase its customer success services to win a deal!Organizations invest in software because they are trying to solve real-world business problems.

Customer Success 69

Customer Success SaaS Marketing Sales 69

IT World

MARCH 6, 2019

The largest chunk of worldwide spending on new blockchain networks – nearly $2.9 billion this year – will come from the financial sector, where banking, securities and investment services, and insurance industries will invest more than $1.1 billion, according to a new IDC report. The research firm also noted that blockchain implementations are moving quickly beyond the pilot and proof-of-concept phase to real-world production systems. [ Further reading: What is blockchain?

Blockchain 60

Blockchain Finance Payment Solutions Payment Services 60

OpenView Labs

MARCH 6, 2019

You’ve seen the growing trend of Growth teams and Growth leaders, but what does that actually mean? Elena Verna, the SVP of Product & Growth at Malwarebytes and formerly the SVP of Growth at SurveyMonkey, wrote the book on growth. This episode is all about the importance of a solid analytics platform, the metrics freemium businesses should focus on, how to make your customers drive acquisition and how the Growth team fits in with the rest of the business.

Growth Hacking 60

Growth Hacking Acquisition Trends Metrics 60

ProfitWell

MARCH 6, 2019

On this episode of the ProfitWell Report, Marcelo Furtado , Co-Founder at Convenia , asks us a brilliant SaaS marketing question: How does having "blockchain" or "crypto" in your marketing impact willingness to pay? In less than a decade, the concepts of the blockchain and cryptocurrency have gone mainstream and permeated throughout our financial markets and a myriad of different products, from IBM's Watson to the "internet of things".

Blockchain 59

Blockchain Marketing Finance Technology 59

Intercom, Inc.

MARCH 6, 2019

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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments

Divestopedia

MARCH 6, 2019

Growing your company requires capital, right? Well, where there's a will, there's a way. Find out how to make any situation work for you to scale your company the way you want to.

Scaling 47

Scaling Interviewing Business 47

ProfitWell

MARCH 6, 2019

Good day, sweet subscribers. It’s Abby here, honoring milk’s favorite cookie on National Oreo Day. Whether you’re a classic lover, a Double Stuf fiend, a milk dunker, or a traditionalist, I’m here for it all. But first, the subscription news and recurring revenue resources you can’t miss today. Sweet stuff at Subscription60.com The Rundown. In resources.

Blockchain 45

Blockchain Subscription Payment Features Onboarding 45

TriTuns

MARCH 6, 2019

My how quickly things have changed. It seems like only yesterday SaaS vendors were worried that getting the Customer Success (CS) teams involved in the sales process would only slow things down and prevent a sale from closing. Today, it is increasingly the case that SaaS vendor need to showcase their customer success services in order to win a sale!

Customer Success 40

Customer Success SaaS Sales Marketing 40

Zuora

MARCH 6, 2019

Having conquered America, Britbox is now coming for the Brits. Britbox, a new streaming media (or OTT) service, is launching […]. The post Here Comes Britbox appeared first on Zuora.

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Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

Development

TriTuns

MARCH 6, 2019

My how quickly things have changed. It seems like only yesterday SaaS vendors were worried that getting the Customer Success (CS) teams involved in the sales process would only slow things down and prevent a sale from closing. Today, it is increasingly the case that SaaS vendor need to showcase their customer success services in order to win a sale!

Customer Success 40

Customer Success SaaS Sales Marketing 40

Upscope

MARCH 6, 2019

Co-browsing has grown hand in hand with the growth in live chat and increasing efficiency in phone support. The benefits of seeing the users screen instantly without downloads seems obvious but what do the statistics say? Why does it have such an impact? It’s the key small details within co-browsing and how it’s entirely different to normal screen sharing that lead to the key benefits.

Onboarding 40

Onboarding Technology Revenue Metrics 40

The Marketing & Growth Hacking Publication

MARCH 6, 2019

The reason why you must do User-Generated Content on your Instagram marketing and how you to do it Instagram is like a battlefield for the brand, now. Do you already notice right how many times we see ads on Instagram now? This can’t be detained anymore, because Instagram one of an effective way to reach your customer. Instagram is very generous to provide us with analytic tools, this tool can provide us with data that show demographics of our followers, our top post, our reach and engagement in

Marketing 40

Marketing Growth Hacking Branding Engagement 40

Zuora

MARCH 6, 2019

Every week, we bring you the top stories and analyses from the global Subscription Economy. The post Subscription Economy News – Week of 3/4/19 appeared first on Zuora.

Subscription 40

Subscription Payment Features 40

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Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

Revenue

ChurnZero

MARCH 6, 2019

ChurnZero Now Live in Segment Integrations Catalog. . Segment has just announced the launch of their new Developer Center , where developers can build and publish their integrations in a matter of weeks. ChurnZero is proud to now be a part of the Segment Integrations Catalog as a Customer Success partner. You can check out the ChurnZero + Segment Integration here.

Subscription 9

Subscription Payment Features Customer Success Churn 9

FastSpring

MARCH 6, 2019

One challenge many online merchants face after they’ve finished developing their product is figuring out how to easily accept payments on their online store. But navigating the complex world of online payments for the first time is challenging work. The landscape is riddled with technical jargon and software companies are shocked to find that online payment facilitation actually involves many key players working in tandem behind the scenes.

Payment Methods 63

Payment Methods Payment Services Merchant Services SaaS Payments 63

The Marketing & Growth Hacking Publication

MARCH 6, 2019

Build a Growth Team For Your Startup?—?Step by Step Guide Embarking in the competitive world for the first time? Want to put that business from scratch to the sky? If yes, then keep this advice as a treasure in your bucket list- always hire the best employee for your company. However, several entrepreneurs won’t admit this secret. So, ‘are you the one who is advocating the same view?

Sales Recruiting 40

Sales Recruiting Startup Growth Hacking Sales Hiring 40

Intello

MARCH 6, 2019

After quickly realizing Division 3 Quarterbacks of my stature “can’t play in the National Football League,” it was time to come up with a plan B… And fast. After graduating from Union College with zero gameplan in sight, I stumbled upon the world of SaaS sales. I am fortunate to have worked for and learned from three incredible organizations prior to joining Intello as their first sales hire.

Sales Hiring 62

Sales Hiring Technical Review Scale compliance 62

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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

Payments

OpenView Labs

MARCH 6, 2019

Trends in marketing, like those in fashion and design, are circular. Ten years ago, marketing automation’s promise to turn the craft of business-to-business marketing into a hard science was precisely the message executives had longed to hear. Seemingly overnight, quant marketing was hot, brand marketing was not. John Bigay, CMO of iZotope, an audio tech company for music professionals, described being perceived as a brand marketer during the rise of marketing automation as “walking into brain s

Branding 63

Branding Customer Success Startup Advertising 63