Tom Tunguz

DECEMBER 18, 2018

Here are some predictions for 2019 and a review of my thoughts for 2018, many of which were wrong. The M&A market slows meaningfully , especially at the multi-billion dollar level. The recent seasickness in the public markets forces most CEOs adopt a more conservative approach to acquisitions. Facing large swings in valuation, these leaders may struggle to advocate and articulate that large acquisitions are accretive and will be immediately rewarded by share appreciation after an acquisition

Blockchain 155

Blockchain Technical Review Machine Learning Artificial Intelligence 155

Chart Mogul

DECEMBER 18, 2018

Every week we scour the web to pick our top three industry reads and share them in our SaaS Roundup newsletter. As we approach the end of 2018, I thought it would be a good time to take stock of the articles that resonated most with our audience. Here's a rundown of the top 20 for your reading pleasure. This list was compiled by looking at the articles with the most engagement across all of our SaaS Roundup newsletters in 2018, taking list growth into account.

Growth Hacking 74

Growth Hacking SaaS Pricing Systems Review 74

Sales Hacker

DECEMBER 18, 2018

What makes a great cold email? Does all the work it takes to personalize outreach really pay off? How can you craft a subject line that maximizes reply rates? We partnered up with Drift, Siftrock and Outreach, gathering nearly 300 top-performing emails and performance metrics to give you the answers to these questions and more. Without any further ado, here are my favorite takeaways from the study.

Scale 73

Scale Benchmarks Scaling Metrics 73

FastSpring

DECEMBER 18, 2018

As December winds down and the holidays kick into full gear, I would like to take a moment to reflect on the past twelve months. There’s no doubt 2018 was an incredible year for FastSpring and the entire ecommerce industry, and I look forward to continuing this momentum into the year ahead. I’m excited to share some of the major highlights below: 1.

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Marketplace as a Service Sales Hiring Scale Leadership 63

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Net-Results

DECEMBER 18, 2018

There’s a lot of things to consider when (potentially) purchasing marketing automation. The first thing you do is put together a business case. That will provide you (and your management) with a clear reasoning of why you need marketing automation right now – from a business perspective. Once that’s clear, you should look at the […]. The post What factors did your organization consider before investing in automation marketing?

Investment 52

Investment Marketing Management Business 52

Chart Mogul

DECEMBER 18, 2018

Teams at PieSync use ChartMogul to measure demand and growth, to test pricing changes, and to capitalize on new upsell opportunities. Piesync enables companies to keep their data synced across cloud apps. With two-way syncing, companies can feel confident that their customer data is accurate and up-to-date across every app and work more efficiently.

Software Review 40

Software Review Customer Lifetime Value Pricing Churn 40

ChurnZero

DECEMBER 18, 2018

ChurnZero Named Overall SaaS Category Winner in 2018 APPEALIE Awards. APPEALIE has announced the winners of the 2018 SaaS Awards. 23 SaaS apps were recognized for their demonstrated excellence and customer delight. Winning SaaS platforms included ChurnZero, Ceridian, Drift, Hubspot, New Relic, Slack, and Zapier. The competition consisted of four categories – Overall SaaS, SaaS Customer Success, iOS Mobile SaaS App, and Android Mobile SaaS App.

SaaS 40

SaaS Mobile Customer Success AI 40

Intercom, Inc.

DECEMBER 18, 2018

What began as a humble blog seven years ago, run by one person, is now a team of nine that publishes daily posts, books, e-guides, podcasts, videos, microsites, social media and more. It’s daunting to think how much we’ve changed, but despite all, we never want to lose sight of the people we serve: you. Our annual reader survey, which launches today, is the best way for us to understand how we can improve to serve you better.

Social Media 21

Social Media 21

Neil Patel

DECEMBER 18, 2018

Are you tired of algorithm updates? Well, who isn’t? From Facebook to Google, marketing is continually changing and getting harder. Even if you are willing to give these platforms money, it still doesn’t guarantee success. You can experiment, run tests, but digital marketing isn’t as easy as it used to be. Years ago, when I started as an online entrepreneur, companies used to raise money to hire engineers and build infrastructure.

Sales Hiring 111

Sales Hiring Sales Mobile Branding 111

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Intercom, Inc.

DECEMBER 18, 2018

Email is one of the most effective channels that a business can use to reach its customers. And if done right, it’s also one of the most useful. You might think we’re all about live chat here at Intercom, but we’re true believers in building relationships with users no matter the medium. Email marketing remains an incredibly valuable way of communicating with customers at every stage of their lifecycle, whether you’re a thriving SaaS company or up-and-coming small business.

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Underperforming Technical Team Marketing Scale Software Review 150