Wed.Sep 11, 2019

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Platforms vs Verticals and the Next Great Unbundling

Andreessen Horowitz

One of the holy grails in the newco world is to build out a digital platform that successfully serves the needs of a broad number of adjacent verticals, and become the definitive platform in its space.

Startup 108
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Achieve Exponential Growth by Focusing on CAC Efficiency

Sixteen Ventures

Companies struggling with growth are the ones that try to figure out how to spend as little as possible to acquire customers. The companies growing like crazy have figured out it’s not about how much you spend, but the efficiency of that spend. They know that if you can outspend your competition to get in front of prospective customers, you’ll win.

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How SEO Has Evolved Over The Years - Then And Now

Backlinkfy

It’s human nature to catalog what exists in the world. From early explorers to modern birdwatchers, people have always wanted to know what’s out there. The internet is no different. Search engines began appearing in the mid-1990s, scouring websites in an attempt to catalog the early web. Since those early days, websites have wanted to see their sites appear high in the result rankings.

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The Siren Song of ROI Based Sales

Tom Tunguz

Selling based on ROI (return-on-investment) sounds great. A salesperson lays out an iron-clad case for how the customer will make 5x or 6x or 10x their initial investment in a piece of software in three years or less. The champion will use ROI math to assuage upper management and procurement’s concerns. Or so the thinking goes. If we reflect on the most successful software companies, the very largest, very few sell based on ROI.

Sales 179
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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9 Shrewd Negotiation Tips Proven to Close More Deals

Sales Hacker

Negotiating is one of the most important skills salespeople can develop, yet it’s often overlooked. Which is a real problem… Because after you’ve put effort and resources into researching and creating a solid pitch and proposal, it only makes sense to come to the table prepared to negotiate with the prospect. The key is to create a negotiation strategy in advance, which helps you talk about price and other important elements of the deal.

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Platforms vs Verticals and the Next Great Unbundling

Andreessen Horowitz

One of the holy grails in the newco world is to build out a digital platform that successfully serves the needs of a broad number of adjacent verticals, and become the definitive platform in its space.

Startup 75
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PSD2: Strong Customer Authentication Overview

FastSpring

As part of the second Payment Services Directive (PSD2) , online stores in the European Union will be required to implement additional security measures during the authentication process. For many online merchants, these new regulations may require you to add more authentication measures to your checkout process. To make sure you can continue to accept payments in the EU, here’s what you need to know about SCA—the what, how, why, who, and when.

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Customer Service Experience: Fuel Business Growth with Attention to Customer Care

Groove HQ

Great customer service experiences drive growth as long as you know and follow these guiding principles: Understand what customer service experience is and its inherent value Revolve company-wide best practices around serving the customer Seek out unique touch points to build positive customer experiences Customer service experience goes way beyond the actual one-to-one interaction between […].

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Campaign Attribution Models

InsightSquared

Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. Think of your attribution model as a map of sorts. You have a starting point (the campaign) and a finish (the deal), and it is your attribution model that will reveal how your buyer travelled from point A to point B.

B2C 59
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How to Sell Even When You're Awkward and Introverted

CloseSaaS

Sales managers often expect their reps to have the charisma of Don Draper. They want you to be suave, they want you to be proactive, and they want you to have a certain way with clients.

Sales 52
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How to Get More Women into Sales…and Make It Easier to Hire Them Too

OpenView Labs

Women have many innate qualities that make them great for sales roles. And as a woman who’s been in sales for over 20 years, I’m happy to see startups embracing this and making a conscious effort to get more of us on their teams. However, one thing I’ve noticed is that many of the startups that approach me to help them recruit women for their sales teams have usually struggled to do so previously.

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Recur Now 9/11: Watch out Apple, Spotify Wants to be #1

ProfitWell

Today, Spotify wants to dominate the podcast industry. We're breaking down how it plans to get there. Plus, if you've ever wondered what it takes to develop a startup, wonder no more; we're dissecting Rand Fishkin's book, "Lost and Founder.". Today's Top Subscription News. Stripe Expands Across the Pond. Stripe, the online payment processing system for internet businesses, is expanding across Europe.

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SaaStr Annual Sponsorships 59% SOLD OUT!

SaaStr

We’re gearing up big time for the 6th ever SaaStr Annual this March 10-12 in SF Bay Area (San Jose Convention Center). It’s going to be awesome, with 300+ incredible sessions, 100+ workshops, 4000+ mentorship sessions, our first-ever CIO/CXO Summit , and so much more. We’re also targeting up to 20,000 (!) total attendees this year.

Cloud 32
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Making the leap: Insider advice on how to ace your first closing role in Sales

Intercom, Inc.

A typical career path in Sales, particularly in SaaS companies usually begins in a Sales Development Representative (SDR) role, learning the fundamentals of the profession, before progressing into a closing role such as Account Executive and hopefully moving up the ladder. I recently wrote about the virtue of patience for SDRs and the unique challenges they face as they transition into closing roles, and the piece struck a chord.

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BUILDing Zapier with Wade Foster [Podcast]

OpenView Labs

Season 7 of BUILD focuses on the design principles and practices behind market leading product led growth companies. We’re kicking it off with the CEO and Co-Founder of Zapier, Wade Foster. Find out why Wade puts such a strong emphasis on the customer and how Zapier has managed to scale quickly with capital efficiency. Prefer to listen on iTunes?

Scale 8