Should You Have Pricing Tiers? Yes. Almost Always.
SaaStr
OCTOBER 27, 2021
Dear SaaStr: Why are pricing tiers so effective? I’m no pricing psychologist, but a few thoughts: Buyers like a >few< choices. Not too many, but 2 or 3. It empowers them. In product marketing and sales, always give a buyer that is interested, but dragging their feet … choices. One cheaper but still good and fair. One premium. It really helps to make buyers feel empowered.
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