Wed.Apr 17, 2019

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The Sneaky Tactic Ecommerce Brands Use to Attract More Customers

Unbounce

Have you ever seen that video of the kid trying to collect water in a wire bucket? It’s pretty hilarious : Problem is, it’s also painfully reminiscent of a lot of marketers’ strategy. Sure, they’re working hard and hustling. But the processes, funnels, and journeys they use create more leaks than that kid’s bucket. And when each leak is losing you thousands in potential revenue, it’s something that needs your attention.

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Is all software going to $0?

ProfitWell

Ryan Buckley , CEO of MightySignal , has been thinking a lot about pricing lately. Today, he asks us a fascinating question about pricing in the software space: Is all software going to $0? To answer this question, we looked at over 2 million customers and their preferences around features and willingness to pay, and here’s what we found. **We will only be posting a few of these episodes on the blog, which means if you want to make sure you don't miss an episode of this series you must subscribe

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From First-Time Buyer To Loyal Customer: Ecommerce Email 101

The Daily Egg

Oh, that feeling when you see your latest campaign was a big success! Lots of new customers acquired, products sold, and sales revenue made… Now, let’s pause for a moment and take a look at your historical data. What’s the share of first-time buyers who’ve bought from you only once? I’m going to take a […] The post From First-Time Buyer To Loyal Customer: Ecommerce Email 101 appeared first on The Daily Egg.

Revenue 278
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What do VCs do when one of their portfolio companies go IPO?

SaaStr

Generally, they distribute the shares out to their own investors over a period of time (often 8 quarters, as a base case) after an IPO. They often try to sell shares in Secondary Offerings, too. But sometimes, they hold longer. They may need permission from their LPs to do so, but sometimes they hold much longer than 24 months after the IPO. If they think they have a true winner than will keep running.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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100 never looked so good!

Predictable Revenue

To celebrate the 100th edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes a familiar face back to the pod, co-host and co-CEO of Predictable Revenue Aaron Ross. The post 100 never looked so good! appeared first on Predictable Revenue.

Revenue 113

More Trending

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Backlinks: Your Free Link Analysis Tool

Neil Patel

Please note that you may have to clear your browser cache to see the latest version of Ubersuggest. Do you want to know how many people are linking to you? Do you want to find more link opportunities? Well, I created a free backlink tool that will allow you to do that (and much more). I decided to call it Backlinks. And, as you may have guessed, I integrated it within Ubersuggest so that way you can do more within one simple tool.

Data 112
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How Hikari Used Nimble + Office 365 To Unify Data Under One Roof

Nimble - Sales

About the Company Cloud Solutions Provider Hikari Data Solutions (Hikari) was formed in 2018 as the result of a spin-off from EMIT Solutions, founded by Eamon Moore and recipient of a recent Microsoft Global Partner of the Year Award for SMB Cloud Solutions. Hikari provides business intelligence, CRM, and data analytics solutions that allow small […].

Data 90
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Full-Service Ecommerce Proves to Be Key for Successful Social Commerce

FastSpring

Please note, this post originally appeared on Digital Transactions. While one cannot deny the rise of social commerce and its pertinence to the overarching ecommerce industry, studies have shown that social-commerce strategies do not lead to as many purchases as you may think. . For example, Twitter recently phased out a buy button because it wasn’t seeing results, and another recent study found that less than half of users on Facebook have ever bought a product after clicking on a post or a li

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What's a crypto wallet (and how does it manage digital currency)?

IT World

A cryptocurrency wallet is a piece of software that keeps track of the secret keys used to digitally sign cryptocurrency transactions for distributed ledgers. Because those keys are the only way to prove ownership of digital assets – and to execute transactions that transfer them or change them in some way – they are a critical piece of the cryptocurrency ecosystem. [ Further reading: Blockchain: The complete guide ].

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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MarketPlace Payments : What you must know

Agile Payments

Looking to leverage or provide MarketPlace Payments? What you must know.

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Shopify’s CMO on the Science of Data-Driven Marketing [Podcast]

OpenView Labs

Jeff Weiser hasn’t exactly followed a traditional path to get to CMO, but his background in strategy and analytics has made him incredibly successful. In this episode, Jeff explains his perspective on the power of analytics (while also laying out the limitations they present). Learn about the role product led growth has played in the evolution of Shopify’s target customer, advice about amplifying the power of word-of-mouth and the role of marketing in a product-led world.

Data 58
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Zuora CEO Tien Tzuo on the Video OTT Streaming Wars!

Zuora

Zuora's CEO and Founder Tien Tzuo on Fox Business News discussing the current OTT streaming video wars -- and the deal with Disney, Netflix, and Hulu. The post Zuora CEO Tien Tzuo on the Video OTT Streaming Wars! appeared first on Zuora.

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FreeAgent review: Financial software you can count on

ITPro

Reviews. A hugely feature-packed small business cloud accounting suite, based in the UK. 5.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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What is the best marketing advice you’d give to someone starting a business?

Net-Results

Figure out your audience and best tactics BEFORE handing it off to someone else. With that I mean: you, as the business owner, should be getting those initial customers. Then you should keep talking to those customers. Learn all about them: where they live online, what channels they frequent. And then clone those initial customers (or at least the ones you want more of).

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Shark Rocket vs. Dyson V8

SaaS Metrics

Dyson v8 is the latest series which is more powerful than the other series. It offers excellent filtration and double runtime. This new model was designed to replace the existing coded cleaner. Source: Smartercomputingblog.com It offers better cleaning performance because of its amazing tools designed to clean both the carpets and at floors which makes it better than Dyson v6 and v7.

Pricing 40
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AI Bias

Andreessen Horowitz

AI 75
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Announcing Product Tours: A new way to create powerful, personalized user onboarding

Intercom, Inc.

There’s a pattern that’s all too common in our industry – you build a rock-solid product, spend a lot of cash and effort attracting people to discover that product, but then fall down at the crucial point of helping your customers actually find value. Getting users to discover that value from day one is what great onboarding is all about, but so many of us struggle to ensure our onboarding is as good as our core product.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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The 40+ Best Apps for Salespeople Who Want to Win

Sales Hacker

To win at sales, you need the right tools. And to help, we’ve pulled together more than 40 of the best apps for salespeople. Whether you’re looking to be more productive, save time, do your job better, or simply look your best, these are the apps you’ll turn to time and time again. Let’s dig in, shall we? Explore the Best Apps for Salespeople. Social media tools.

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Time to Pivot On Outta Here? Make Your Next Career Move Your Best One Yet.

OpenView Labs

Editor’s Note: This article first appeared on LinkedIn here. . Are you contemplating a change in your job or career? Perhaps the prospect of a new challenge has you itching to make a move. Or maybe you see a window of opportunity, now that year-end reviews are over and bonuses are paid. Or possibly, you’d simply like to discover a greater sense of purpose at work.

Scale 53
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Coming soon: A token taxonomy to define the world of blockchain

IT World

The Enterprise Ethereum Alliance (EEA) is working with Microsoft and more than a dozen businesses, research organizations and industry consortiums to create a blockchain-neutral business-focused Token Taxonomy Framework. In essence, the group is working to universally define in non-technical terms what a token is – regardless of the blockchain platform involved – and create a common set of terms and definitions for cross-industry business use.

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4/17: Apple pays to play with "Apple Arcade"

ProfitWell

Hey hey subscribers, it’s Abby here on National Cheese Puff Day, and any excuse for Cheeto time is an excuse I’m willing to give rein to. For now, subscription time. The Rundown In resources. Zapier Finds Forms That Fit (for Free). Zapier ’s all about that information drop. So they find the nine best form and survey builders for us, all free, with trendsetters like Typeform and Ninja Forms topping the list.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.