Thu.Nov 04, 2021

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5 Ways to Use Scarcity on Your Landing Page to Boost Your Sales

Unbounce

Remember when rap group Wu-Tang Clan sold that single copy of their album for a whopping $2 million ? Now, imagine people flocking for your product like it’s the new Wu-Tang jam. Well, you don’t have to imagine it. You can turn it into reality by using scarcity, the same principle that spurred the excitement around the album: only so many items are available (and maybe only for only a limited time).

Sales 145
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How To Figure Out If Your GTM Process Is Broken

Predictable Revenue

Sangram Vajre, bestselling author and co-founder of Terminus, highlights the telltale signs that your GTM process is broken and how to fix it. The post How To Figure Out If Your GTM Process Is Broken appeared first on Predictable Revenue.

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SaaS Rule of 40 Drivers Using KeyBanc’s 2021 SaaS Survey

SaaStr

The “Rule of 40” is one of the most commonly cited valuation benchmarks in SaaS for both public and private companies. The SaaS “Rule of 40” has gained popularity due to its simplicity, requiring only two common financial metrics to be added together. While SaaS is an amazingly transparent community with abundant benchmarking resources, there are much fewer publicly available studies that allow an analysis of the underlying drivers of “Rule of 40.” Fortunately

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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. Behind every feature launch, every blog post, every book, there they are — creative directors, copywriters, designers, illustrators, and animators with the sole mission to make modern communication between businesses and their customers feel a little bit more personal and human.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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The Job of a VC: Turn Every $50m into a $2B+ Exit

SaaStr

VC funds need about $2B in “exits” for each $50m they raise. Why? True average ownership of 10% fully-diluted x $2B = $200m. That’s 4x “gross” $50m or just about good enough today. So raise a $300m fund, you need about $12B in exits. Or better. — Jason BeKind Lemkin (@jasonlk) November 3, 2021. In the early days of SaaStr, I was just starting to invest and it took me a while to figure out how VC really works.

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The Future of Kidtech: A Web Browser for the Under-10 Set

Andreessen Horowitz

Ninety-eight percent of American kids under the age of 10 have access to a smartphone or tablet in their home; 45 percent even have their own device. Over the past decade, modern touchscreen devices have become both intuitive and affordable enough that they’ve gone mainstream among children around the world. But despite this high usage. Read More. The post The Future of Kidtech: A Web Browser for the Under-10 Set appeared first on Future.

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Rocket Lawyer Review

The Daily Egg

With over 25 million registered users, Rocket Lawyer is one of the most reputable online legal services on the market today. The. The post Rocket Lawyer Review appeared first on The Daily Egg.

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Secure Payment Forms: 6 Ways to Secure Customer Information During Checkout

FastSpring

Hackers are getting more sophisticated, and one area they love to attack is the online checkout experience on eCommerce websites, making secure payment forms more important than ever. For example, Malwarebytes researchers recently found an expertly placed web skimmer on the Tupperware checkout page. According to the State of Malware Report from 2020, “Malwarebytes researchers, who were among the first to find this web skimmer, noted that there was ‘a fair amount of work put into the Tupper

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Podcast: New 27-inch iMac with M1 Pro chip rumors, plus M1 MacBook memory leak bugs

IT World

Rumors and leaks suggest that Apple's 27-inch iMac is next in line for an M1 Pro upgrade, as the company continues its two-year transition to Apple silicon. Earlier this year, Apple updated its 24-inch iMac with an M1 chip. Recently released Pro-level MacBooks received new M1 Pro and M1 Max chips, and it's expected that this new iMac will receive the same treatment.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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5 AI Image Enhancer Tools & When to Use Them

Neil Patel

How many times have you taken a picture only to realize when you look at it later that it’s not quite right? A beam of light is obscuring someone’s face, the main element isn’t in focus, or the picture quality isn’t quite right. For most people without the required photo editing skills, this used to mean that image was a write-off, but today, AI image enhancer tools mean it can get a second lease of life.

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My Perspectives on Growth (Presentation)

Kellblog

In my new capacity as an EIR at Balderton Capital , I recently gave a presentation to a leadership meeting at a high-growth, Balderton-backed startup offering my perspectives on growth and the challenges that come with it. I discussed these five challenges: Next-levelitis , an obsessive focus on scaling everything to the next level. (Which is great if not overdone.).

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Next Steps to Win the Future: New ideas for our web3 policy platform

Andreessen Horowitz

When we released our policy agenda and legislative proposals publicly last month, our goal was to catalyze a conversation about the next generation of the internet and the role of technology in open societies. We also hoped to inspire the … The post Next Steps to Win the Future: New ideas for our web3 policy platform appeared first on Andreessen Horowitz.

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5 Tips to Streamline Your Sales Process

Trujay

Every business needs to know how to build and manage a high-performance consumer acquisition engine. Translation: manage your sales pipeline to close deals that require the proper organization of your sales pipeline. The sales cycle is a process that consists of individual steps the account manager takes with a prospect, from initial contact to closing […].

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Investing in Mythical Games

Andreessen Horowitz

NFTs have already begun reshaping the internet, and those with rare properties are starting to illuminate the composability and functionality that’s central to web3. A new generation of products is reaching hundreds of millions of people, and molding an internet … The post Investing in Mythical Games appeared first on Andreessen Horowitz.

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Why Lifecycle Marketing Isn’t Linear

ReSci

It’s time to call it: the “customer journey,” as you know it, is officially dead. It’s a concept that sprang into the industry’s collective consciousness when retail met the Internet, forever changing the way people interact and shop with brands. With…. The post Why Lifecycle Marketing Isn’t Linear appeared first on ReSci.

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Stop Poaching SDRs: How To Hire, Train, & Retain Top Talent

Sales Hacker

In this webinar, we’ve brought together passionate sales and revenue leaders to introduce a new model and way of thinking about Sales Development. The post Stop Poaching SDRs: How To Hire, Train, & Retain Top Talent appeared first on Sales Hacker.

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2021 State of Usage-Based Pricing

OpenView Labs

Software buying has evolved and SaaS companies are increasingly moving to a usage-based pricing model. What makes it so attractive? Usage models correspond with faster net expansion and continued growth at scale. . >> Download your copy of the report << We set out to understand adoption over time and the profiles of companies implementing this pricing model.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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How to Empower AEs to Improve Their Own Cold Outbound

Sales Hacker

Modern prospecting almost requires AEs to get involved earlier instead of waiting for meetings to come in, but how do we make it easier for AEs to cold outbound and build relationships? The post How to Empower AEs to Improve Their Own Cold Outbound appeared first on Sales Hacker.

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8 email verification tips for outbound sales teams

CloseSaaS

Email verification is vital to your outbound sales strategy. Without taking a few minutes to optimize your data, you may be wasting time, or worse, damaging your sales reputation.

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Why Lifecycle Marketing Isn’t Linear

ReSci

It’s time to call it: the “customer journey,” as you know it, is officially dead. It’s a concept that sprang into the industry’s collective consciousness when retail met the Internet, forever changing the way people interact and shop with brands. With…. The post Why Lifecycle Marketing Isn’t Linear appeared first on ReSci.

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Honoring the 2021 SaaSOps Stars Award Winners

BetterCloud

Every fall, the SaaSOps community assembles at the Altitude conference to learn about the evolving digital workplace , hear from industry experts , and celebrate their most innovative peers. Just like years past, this year’s winners are among the most elite SaaSOps professionals around the world. Therefore, it is with great pleasure we announce the 2021 SaaSOps Stars Award Winners.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Top 11 PLG Experts You Must Follow on Social Media in 2022

Frontegg

There is nothing better than absorbing knowledge from leading SaaS professionals when it comes to Product-Led Growth (PLG). Getting in touch and engaging with these influencers can significantly boost your PLG efforts. We are glad to share a list of Top-11 PLG gurus that you must follow on social media in 2022 to stay ahead of the curve. Let’s begin.

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#Altitude21 Day 2 Recap: SaaS Management Platforms Are on the Rise, and Woz Stops By for a Chat

BetterCloud

I’ve lost count of the number of times we’ve said that you can’t secure what you can’t see. But that’s because it’s true—and it’s one of several reasons why experts agree SaaS management platforms (SMPs) are on the rise. On the second day of Altitude 2021, our Chief Product Officer Jim Brennan chatted with a high-ranking analyst at Gartner about how the burgeoning SMP category will revolutionize IT.

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Building a Shopify App—What You Need to Know

Baremetrics

There are some amazing, comprehensive guidebooks out there for building a Shopify app (including this one from Shopify ). Consider this the cheat sheet on building a Shopify app. In this article, I’ll provide you with a summary of the process of building an app, from planning the functionality to marketing your Shopify app and tracking its growth. Table of Contents.

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High-performing digital retention: now available online for any subscription service

BrightBack

It has always been easier and less costly to retain happy customers than to acquire new ones. Yet, subscriber retention seems to always take the backseat when shiny new sales are the priority. One reason for this is the lack of purpose-built tooling and performance benchmarks to guide the way to better subscriber retention. Two months after announcing the beta release of Brightback’s Essentials Plan, today we’re pleased to make Essentials generally available for retention leaders everywhere.

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10 Red Flags in Integrated Payment Partnerships: Moving Towards a Mutual Benefit

Navigate the complex world of integrated payment partnerships with this essential guide, a treasure trove of insights for software companies. It unveils ten critical red flags to watch out for, from the dangers of hidden fees to the constraints of restrictive contracts. This guide is crucial for identifying potential pitfalls and aligning with the right partners.

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Microsoft unveils Loop — and a new collaborative Office doc

IT World

Microsoft this week unveiled a new productivity application , Loop, that combines elements of documents, spreadsheets, and presentation apps in a single collaborative space. “The technology is effectively Microsoft's vision for the future of Office, breaking down the rigid barriers between different types of file format, allowing content to be deconstructed into modular components that can easily be shared between applications, making it easier to create content collaboratively,” said Angela As

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10 Best Customer Feedback Tools That You Should Try in 2022 and Beyond

SmartKarrot

Your best of customer experience is still incomplete without receiving the necessary customer feedback from your clients. You rely on customer feedback to enhance your services and products, increase your growth either by upsells, cross-sells or via renewals and take the overall customer experience quotient by a notch up. But most of the feedback will not give you a lot of worth if you cannot ascertain the insights that make these enhancements a plausible effect.