Fri.May 29, 2020

What is Conversion Rate Optimization (CRO)?

The Daily Egg

Conversion rate optimization offers one of the fastest, most effective methodologies for turning your existing web traffic into paying customers.

Salesforce and Workday: ?Yes, Covid-19 is Slowing Us Down. But We Are Still Growing?

SaaStr

It can be hard to know what to make of the world today. On the one hand, unemployment is at close at an all-time high, and many businesses are either shut down or crippled.

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Micro Conversions: How to Unlock Hidden Conversions

The Daily Egg

Most people associate conversions with the moment a website visitor becomes a paying customer. While a transaction is the ultimate conversion, it’s not the only measure of success. There are other smaller actions that website visitors can take towards your main conversion goals.

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SaaStr Podcasts for the Week with Facebook Workplace and Slack ? May 29, 2020

SaaStr

337: Christine Trodella is Head of Americas for Facebook’s Workplace product, the communication tool that connects everyone in your company, through Groups, Chat, Rooms and Live video broadcasting.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

a16z Podcast: SaaS Go-to-Upmarket

Andreessen Horowitz

Many SaaS startups often find their initial product market fit with small and medium businesses (SMBs) and then move up market.

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The Rise of Design; The ETL?ELT Shift; IT Buyers and COVID-19; and more

Andreessen Horowitz

This first appeared in the a16z enterprise newsletter. Not yet a subscriber? . In this edition. The rise of design. A shift in how we handle data: ETL ? IT buyers in the age of COVID-19. Security trends: Contact tracing; … The post The Rise of Design; The ETL?ELT

10 Key Benefits a CRM System Can Provide for Your Business

Nimble - Sales

One of the first steps that you must take when building a sales department is to implement CRM. Sales are the cornerstone of any business. It is the face of your company for existing and potential customers.

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Save President?s Club: How to Adapt Your Sales Recognition & Incentives Strategy

Sales Hacker

The post Save President’s Club: How to Adapt Your Sales Recognition & Incentives Strategy appeared first on Sales Hacker. Sales Management Webinars

How to Retain At-Risk Customers When Everyone is At-Risk

Totango

The continuing uncertainty caused by the COVID-19 challenge is likely creating anxiety among your customers, just as it may be within your own enterprise. Your customers need to hear the voice of a leader right now, with a clear, practical plan for the times ahead.

The North Star Playbook

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

?What?s a good conversion rate for my landing page?? [New AI-Backed Research]

Unbounce

Imagine you’re an ecommerce business using landing pages to sell sweaters for miniature pigs. Recently, you’ve done a round of A/B testing—adding a little more oink to your calls to action, let’s say—and tweaked your social ad targeting to reach the hardcore piggy people on Instagram. .

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Building Revenue Confidence: Know your Risk, but Recognize your Potential

Sales Hacker

The post Building Revenue Confidence: Know your Risk, but Recognize your Potential appeared first on Sales Hacker. Sales Operations Webinars

8 Tips to Write Engaging Onboarding Welcome Emails (+ Examples)

Baremetrics

It’s easy to overlook the importance of a strong welcome email. After all, you’ve already gotten the customer to sign up, so they can just jump in and start using your product right? Not necessarily. Your welcome email is your chance to steer your new user in the right direction.

8 Simple Blog SEO Tips To Create a Post Google and Readers Will Love

Teamgate

Search engine optimization (SEO) is what separates top-performing bloggers from the crowd of less successful authors, but it’s not as difficult as it may seem at first. You don’t need to be an optimization expert to learn and apply a few practical tricks and make your blog easily discoverable.

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

Who could use some extra caffeine? ?

ProfitWell

Today, the plight of remote product pros. Plus, HBO’s newest move (and its subsequent confusion). And a lesson in revenue enhancement from the Instagram team. Listen wherever you get podcasts: Product pros: Should we promote remote?

Top 4 Metrics Chief Customer Officers (CCOs) Must Know

ChurnZero

Do you know what Customer Success metrics race through a Chief Customer Officer’s (CCO’s) mind all day long? With a dizzying number of SaaS metrics—from acquisition costs and account expansion to customer churn and satisfaction—all vying for headspace, CCOs must focus on the measurements that really matter. Taking metrics out of context, paying attention to irrelevant metrics, and relying on flawed metrics that don’t tell the full story, sends your business down a dangerous path.

Financial Resources and Capital Markets Roundup for 5/29/2020

OpenView Labs

Outlined below is a collection of key financial and capital market resources from the week ending 5/29. . The X’s and O’s of SaaS. “If If you bought Workday right after IPO and held through today, you’d be sitting on 18.7% IRR and a 2.7x

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Staying the Course through Uncertainties: SaaS Metrics and KPIs for the Pandemic Era

Chargebee

In these turbulent times, here’s a quick guide about what SaaS metrics and KPIs to track to stay ahead

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Can Facebook Really Compete with Shopify?

OpenView Labs

OpenView’s Blake Bartlett talks Shops on the latest episode of PLG 123 , our original web series that covers the biggest product led growth news. Hear Blake’s take on Facebook vs. Shopify, the remote work trend and Microsoft going all in on low-code/no-code.

How I Grew This Podcast, and How I Unintentionally Started Working on Growth

Casey Accidental

I caught up recently with Mada Seghete, co-founder of Branch Metrics on her new podcast “How I Grew This” In the podcast, I talk about my career in growth including some of my early experiments before I even had a real job.

How to Clinch the Deal: 6 of the Best Negotiation Training Tips

Teamgate

How much you sell can have a monumental impact on your career and profitability. Poor negotiation skills can lead to economic loss and missed opportunities. . Whether in discussions with buyers, suppliers, or investors, most negotiations follow the same fundamental rules.

21 Ways to Market for Growth in This Recession

OpenView Labs

In all recessions there’s a range of responses from companies in the same industry: some thrive and come out with increased market share, while others falter or even go out of business.

Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build it or buy it. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

Manage Customer Satisfaction with a Crisis Management Plan

Sales Hacker

What’s your customer service horror story? The one that made you swear off a company for good. The customer service that was so bad, no discount or Black Friday deal could entice you back.