Six Reasons You Should NOT Create a Category
SaaStr
NOVEMBER 6, 2019
By Anthony Kennada, Founding CMO at Gainsight. If you talk to enough founders and marketers who have attempted to create a category, typically they’ll all say the same thing — it’s incredible when it works, but if you can take the blue pill and avoid it, you might save yourself the headache. I think one of the key reasons for this perspective is that there really aren’t many proven best practices for how operators can actually create categories — a problem that I wanted to help addre
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