Wed.Nov 06, 2019

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Six Reasons You Should NOT Create a Category

SaaStr

By Anthony Kennada, Founding CMO at Gainsight. If you talk to enough founders and marketers who have attempted to create a category, typically they’ll all say the same thing — it’s incredible when it works, but if you can take the blue pill and avoid it, you might save yourself the headache. I think one of the key reasons for this perspective is that there really aren’t many proven best practices for how operators can actually create categories — a problem that I wanted to help addre

Scale 107
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Sales Automation Process Based On CRM Capabilities

Teamgate

In this article, we will be looking at how to effectively use CRM to drive success in the sales division of a business/company using Sales automation. There are a lot of processes that go into making a sale; a lot of these tasks are mundane, repetitive, and time-consuming. Time is a significant factor for people who work in sales or manage sales team(s) because it is precious, and there never seems to be enough to get everything done.

Sales 66
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5 Reasons You Shouldn’t Be Scared to Try A/B Testing

The Daily Egg

Editor’s Note: We want to focus on giving you actionable advice for what you can pay attention to, evaluate, and implement quickly to make sure you get the most out of Q4 and the remainder of 2019. Building on the video from our post on our session from the A/B Testing Summit, we wanted to […]. The post 5 Reasons You Shouldn’t Be Scared to Try A/B Testing appeared first on The Daily Egg.

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It’s Never Too Late to Go Upmarket

SaaStr

The other day put out a post on SaaStr about “How to Build a $100 Billion SaaS Company” While Salesforce is the only $100b+ SaaS company today, there are ~15 more gunning for $100b in valuation , which means $100b isn’t “outlier” status anymore. It’s achievable. Check it out here: How to Build a $100 Billion SaaS Company.

SMB 143
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Are you just talking about marketing or are you actually doing something?

Practical Advice on SaaS marketing

· “Yes, we need to prepare customer success stories, but this week we need to prep for 5 demos.” · “Yes, we need to coordinate an email campaign, but right now we’re focused on this RFP.” · “Yes, we need to get out that quarterly newsletter, but these 2 deals need immediate attention.” · “Yes, we need to prepare a webinar for prospective customers, but today we need to [ fill in an urgent item of your choice here.

Marketing 138

More Trending

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Is Your Company Ready for a Digital Transformation?

Nimble - Sales

What is a digital transformation? Digital transformation is a tricky subject to define. Because it is a completely customizable practice, digital transformation looks different for every company. In general, we can define digital transformation as the process of integrating digital technologies into a variety of areas within a business. The goal of a digital transformation […].

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Career Advice from the Pros: Starting a Sales Career in 2020? Do This

Sales Hacker

Sales development representative roles have grown 5.7X since 2012, according to LinkedIn’s State of Sales report. That’s a lot of new people entering sales! If you’re one of them, that’s both good news and bad: It means sales is growing, but you’re going to have a lot of competition getting started. So how do you stand out from the crowd? How do you jump-start your sales career and fast-track success?

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Arista targets cloud networking with CloudEOS software

IT World

Arista this week rolled out software it hopes will help customers more easily fuse enterprise-class networking with on-premises and hybrid-cloud services. The company rolled out two new packages. One, CloudEOS Multi Cloud, normalizes the network connectivity to and between private clouds or public clouds. The package sets up a virtual machine and can redirect traffic across the most effective and efficient networking path using real-time topology, in-band telemetry and other attributes, the comp

Cloud 53
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Super Evil Megacorp

Andreessen Horowitz

We are thrilled to be leading a new investment round in arguably the coolest-named company of all time, Super Evil Megacorp, a cross-platform, cloud-first gaming company. After Super Evil launched Vainglory and scaled it to 45 million players, it was … The post Super Evil Megacorp appeared first on Andreessen Horowitz.

Scale 44
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Systems Engineering for Platforms & Organizations [Podcast]

OpenView Labs

This episode of BUILD features Alex Marinos, Founder & CEO of one of the newest members of the OV portfolio, balena. Find out how they pivoted to a product led growth strategy and the solution they built to minimize pain for employees as a distributed team. ?. Prefer to listen on iTunes? Click here. The post Systems Engineering for Platforms & Organizations [Podcast] appeared first on OpenView.

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Free Unsplash Backgrounds for Your Knowledge Base

Groove HQ

We’re excited to announce our brand-new partnership with Unsplash! We briefly mentioned it in our September product update, but we wanted to highlight what this means to our Knowledge Base users and why we’re so excited about it. Your Knowledge Base reflects your company and your brand. We know how important it is to customize […].

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What are you if you're not loyal?

ProfitWell

Today, we’re optimizing for brand loyalty. We also team up with Appcues for a user experience live training, and Kajabi drops a launch. Your top subscription news. The loyalists. We know brand loyalty exists in us all, but why ? What's the motivation for our unique draw to one brand over another? For Grace, it's about the flavor. "I’m all about Dunkin'.

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Tool tips: How our design team switched to Figma

Intercom, Inc.

It’s increasingly clear that the tools we use shape the work we do in all sorts of ways , so picking the right tool for your task is absolutely critical. And even more so when you’re trying to pick a tool to be used by a diverse team spread around the world. Our product design team consists of 19 designers who work across our offices in Dublin, London, and San Francisco.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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5 Sales Coaching Myths That Need To Be Busted

OpenView Labs

In a lot of ways, the title of “sales manager” is a misnomer. Sure, you own the team’s number. But you really own a lot more than that. Leading your team is really all about coaching. Putting out fires, training and teaching on the fly, developing talent and figuring out how to inspire your teammates to succeed. On the best sales teams we work with, the most effective managers are the ones who think of themselves as coaches.

Sales 43