Wed.Nov 06, 2019

Six Reasons You Should NOT Create a Category


By Anthony Kennada, Founding CMO at Gainsight. If you talk to enough founders and marketers who have attempted to create a category, typically they’ll all say the same thing — it’s incredible when it works, but if you can take the blue pill and avoid it, you might save yourself the headache.

Q4 sales strategies to end the year winning

It’s the end of the year, and you’re focused on making these final days count. You have some leads that have been in your pipeline for some time—some that you’ve yet to make contact with, and others that have yet to commit.

Sales Automation Process Based On CRM Capabilities


In this article, we will be looking at how to effectively use CRM to drive success in the sales division of a business/company using Sales automation. There are a lot of processes that go into making a sale; a lot of these tasks are mundane, repetitive, and time-consuming.

It’s Never Too Late to Go Upmarket


The other day put out a post on SaaStr about “How to Build a $100 Billion SaaS Company” While Salesforce is the only $100b+ SaaS company today, there are ~15 more gunning for $100b in valuation , which means $100b isn’t “outlier” status anymore. It’s achievable.

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Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

5 Reasons You Shouldn’t Be Scared to Try A/B Testing

The Daily Egg

Editor’s Note: We want to focus on giving you actionable advice for what you can pay attention to, evaluate, and implement quickly to make sure you get the most out of Q4 and the remainder of 2019.


More Trending

Systems Engineering for Platforms & Organizations [Podcast]

OpenView Labs

This episode of BUILD features Alex Marinos, Founder & CEO of one of the newest members of the OV portfolio, balena. Find out how they pivoted to a product led growth strategy and the solution they built to minimize pain for employees as a distributed team. ?. Prefer to listen on iTunes?

Free Unsplash Backgrounds for Your Knowledge Base

Groove HQ

We’re excited to announce our brand-new partnership with Unsplash! We briefly mentioned it in our September product update, but we wanted to highlight what this means to our Knowledge Base users and why we’re so excited about it. Your Knowledge Base reflects your company and your brand.

5 Sales Coaching Myths That Need To Be Busted

OpenView Labs

In a lot of ways, the title of “sales manager” is a misnomer. Sure, you own the team’s number. But you really own a lot more than that. Leading your team is really all about coaching.

What is the subscription revenue model? | ProfitWell


The subscription revenue model is hardly new. It’s been a staple of industries—publications, utilities, and, more recently, software—since it first emerged in the 17th century. But in the past few years, subscriptions have seen a bit of a resurgence.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Super Evil Megacorp

Andreessen Horowitz

We are thrilled to be leading a new investment round in arguably the coolest-named company of all time, Super Evil Megacorp, a cross-platform, cloud-first gaming company.

Career Advice from the Pros: Starting a Sales Career in 2020? Do This

Sales Hacker

Sales development representative roles have grown 5.7X since 2012, according to LinkedIn’s State of Sales report. That’s a lot of new people entering sales! If you’re one of them, that’s both good news and bad: It means sales is growing, but you’re going to have a lot of competition getting started.

Arista targets cloud networking with CloudEOS software

IT World

Arista this week rolled out software it hopes will help customers more easily fuse enterprise-class networking with on-premises and hybrid-cloud services. The company rolled out two new packages. One, CloudEOS Multi Cloud, normalizes the network connectivity to and between private clouds or public clouds.

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What are you if you're not loyal?


Today, we’re optimizing for brand loyalty. We also team up with Appcues for a user experience live training, and Kajabi drops a launch. Your top subscription news. The loyalists. We know brand loyalty exists in us all, but why ? What's the motivation for our unique draw to one brand over another? For Grace, it's about the flavor. "I’m I’m all about Dunkin'. People openly hate on it and call it coffee water, but I am Dunkin’s biggest defender.

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

Is Your Company Ready for a Digital Transformation?

Nimble - Sales

What is a digital transformation? Digital transformation is a tricky subject to define. Because it is a completely customizable practice, digital transformation looks different for every company.

Tool tips: How our design team switched to Figma

Inside Intercom

It’s increasingly clear that the tools we use shape the work we do in all sorts of ways , so picking the right tool for your task is absolutely critical. And even more so when you’re trying to pick a tool to be used by a diverse team spread around the world.