SaaStr

FEBRUARY 1, 2019

Roughly, when Demand Gen is no longer the core function of marketing. This also often is the time when you are ready to expand beyond a core small, effective, efficient marketing team. When you have enough of a lead generation engine going, AND enough of a brand, that brand and corporate marketing strategy and positioning are more important than finding new leads and helping search out raw new opportunities.

Startup 175

Startup Engineering Branding Strategy 175

Tom Tunguz

FEBRUARY 1, 2019

Late last year, my colleague Pat Chase and I announced the Redpoint Free Trial SaaS Survey. Over the course of a few weeks, we received roughly 600 responses from SaaS startups who use these marketing techniques. They span companies from $1M in ARR to more than $100M. The respondents sold into every key function of a business and at all different price points.

Startup 174

Startup Pricing Scaling Data 174

Practical Advice on SaaS marketing

FEBRUARY 1, 2019

Ok, let me remind us all of the blatantly obvious: “SaaS” stands for “software-as-service.” Yup, “service” is right there in the name. But looking at the way most SaaS solutions are marketed, too often it’s all about the “software”, and not much about the “service.” On website, in videos, during customer presentations, and in every other piece of marketing communication, it’s all about the software.

SaaS 164

SaaS Benchmarks Subscription Payment Features 164

Nimble - Sales

FEBRUARY 1, 2019

To keep up with the times, salespeople are expected to improve themselves constantly. Gaining new skills and improving those you have are necessary in case you want to move forward. Successful traders often think that they know everything about sales and do not need to enhance their characteristics of a salesperson. However, there is always […].

Sales 101

Sales Business 101

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

InsightSquared

FEBRUARY 1, 2019

Over the last twenty-five years, I have worked in a variety of environments and roles that, in one way or another, focused on the pursuit of sales. During those years, there were many times when I was frustrated by the lack of reporting capabilities necessary to drive continuous improvement. Through it all, it was clear that having the right metrics presented with actionable insights was the key to getting better.

Underperforming Technical Team 92

Underperforming Technical Team Development Data Sales 92

Chargebee

FEBRUARY 1, 2019

Don't move fast and break things. Move Slow & Make Things. Chargebee+QuickBooks pulls your recurring billing & subscription accounting out of the dark ages.

Finance 70

Finance Subscription Payment Features 70

ChurnZero

FEBRUARY 1, 2019

At ChurnZero, our mission is to be the best Customer Success platform out there – and Customer Success teams sit at the heart of this goal. Since the field of Customer Success is still maturing, we feel it’s key to learn from others in the industry. There are Customer Success leaders out there who are always looking at things a little differently, who are ahead of the curve and who are continually learning and pushing innovation.

VP of Engineering 53

VP of Engineering Customer Success Scale Marketplace as a Service 53

Andreessen Horowitz

FEBRUARY 1, 2019

Continuing our series on what’s next for education startups, in this a16z hallway conversation general partner Connie Chan talks with deal and research team operating partner Frank Chen about apps and services she’s seen in China that might inspire entrepreneurs …

Education 46

Education Startup Marketplace as a Service Mobile 46

ProfitWell

FEBRUARY 1, 2019

Hello and welcome to February, my friends. It is National Dark Chocolate Day - which I celebrate every hour on the hour, but today it feels justified. I’m Abby Sullivan, and we are still bundling up hardcore here in Boston, ready to tackle another day in the subscription world. Join us, will you? Defrost with us at Subscription60.com. Ready for the rundown?

Social Media 45

Social Media Compensation Subscription Payment Features 45

Advertisement

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments

SaaStr

FEBRUARY 1, 2019

Welcome to Episode 209! Amanda Kleha is the Chief Customer Officer @ Figma, the startup that allows you to turn ideas into products faster through design, prototyping and feedback gathering, all in one place. To date, Figma have raised over $42m in VC funding from some of the best in the business including Index Ventures, Kleiner Perkins, Greylock Partners and former guests on 20VC, Daniel Gross and Adam Nash.

Sales Hiring 106

Sales Hiring Communication Scale Interviewing 106

Intercom, Inc.

FEBRUARY 1, 2019

Onboarding a company to your product is different from onboarding an individual user. It requires many people across departments to get setup and start seeing the value your product can provide. If you sell your product to businesses and haven’t designed your onboarding to support groups of people, you’re likely asking people to complete tasks they’re not capable of or lack the permissions to do.

Onboarding 145

Onboarding Business Startup Leadership 145

OpenView Labs

FEBRUARY 1, 2019

Analytics is considered to be critical at many companies, but few are able to get it right. Most companies quickly realize that getting a strategy in place can actually be quite hard. It is easy to drown in the hundreds of tools available, hype and other irrelevant things. But, it’s possible to successfully to develop an effective short and long-term data strategy.

Underperforming Technical Team 65

Underperforming Technical Team Outsourced Development Development Data 65

GetUplift

FEBRUARY 1, 2019

Who doesn’t want to make more sales? To create a customer experience so smooth, people can’t help but fall for your product? That’s what conversion optimization really is. It’s taking every asset you use – whether that’s an email, a landing page or your home page – and transforming it into something your visitors and customers can’t help but click, engage and buy from.

Social Media 40

Social Media Technical Review Interviewing Technical Advisors 40

Advertisement

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

Revenue

Sales Hacker

FEBRUARY 1, 2019

Objections come in all shapes and sizes and rear their ugly head throughout the sales process. You’ve likely encountered responses like: I like your solution, but I don’t think it’ll work for us. I’ve been talking to a few other providers and your fees are at least 20% higher. Sounds good in theory, but I have a pretty full plate for the foreseeable future.

Sales 87

Sales Pricing 87