Thu.Oct 03, 2019

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Fix My Churn’s Val Geisler on how to supercharge your email onboarding

Intercom, Inc.

? ?. On this week’s show, we catch up with email marketing strategist, Val Geisler, as she walks us through some practical emailing tips, her process for onboarding, and why she likens career progression to a spiral staircase. Val has experience in a number of different sectors, having started out as a stage manager for operas before moving onto life as a virtual assistant and eventually setting up her own consultancy firm, Fix My Churn.

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Customer Acquisition Cost: The Secret Weapon of Successful Startups

Chart Mogul

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. Let’s play a little thought experiment. You’re starting a new business. All great. What’s the first thing you start to think about? Your technical infrastructure? The design of your product? . Marketing? .

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Key Lessons from a $5B SaaS Category Leader (Video + Transcript)

SaaStr

Want to see more content like this? Join us at SaaStr Annual 2020. Doug Pepper | Marketing Director @Shasta Ventures. FULL TRANSCRIPT BELOW. All right. Good morning everybody. How are you? I really appreciate you coming here since Jason Lemkin is speaking downstairs. Are you sure you don’t want to be there? I’m amazed there’s this many people in the room.

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The ins and out of hosting a sales kickoff event: when to do them, why to do them, and how to do them great with Emarsys’ Meganne Brezina

Predictable Revenue

We explore in detail how to host a sales kickoff event. We'll look at when to do them, why to do them, and how to do them great! The post The ins and out of hosting a sales kickoff event: when to do them, why to do them, and how to do them great with Emarsys’ Meganne Brezina appeared first on Predictable Revenue.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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a16z Podcast: The Environment, Capitalism, Technology

Andreessen Horowitz

It used to be that the only way for humanity to grow — and progress — was through destroying the environment. Sure, the Industrial Revolution brought about the growth of our economies, our population, our prosperity; but it also led … The post a16z Podcast: The Environment, Capitalism, Technology appeared first on Andreessen Horowitz.

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Anduril

Andreessen Horowitz

As Steve Blank has documented in his “ Secret History of Silicon Valley ”, the origin of the American high-technology industry traces back nearly a century to the creation of such critical defense technologies as radar, electronic navigation, and satellites. … The post Anduril appeared first on Andreessen Horowitz.

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Choosing the Right Offer: When to Cross-Sell and When to Upsell

FastSpring

Cross-selling and upselling is all about giving your customer the right solution for their unique needs. Whether you sell them a higher-quality/more comprehensive version of the product or an add-on to complement their purchase, both your customers and your bottom line come out ahead of the game. Now, you just need to decide on the right sales strategy.

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Why You Need Personalized Customer Engagements

Totango

When you’re a customer, you don’t want to feel like just another face in the crowd. Customers want to know that you understand their unique business goals, even if you have vast numbers of subscribers. That’s why your enterprise needs to give customers the personalization they demand if you want to survive and grow in today’s customer-centered economy.

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How to Create an Epic Coaching Culture (5 Steps & 3 Tips)

Sales Hacker

It’s well known that sales coaching can improve revenue growth — by a whopping 16.7%. . Imagine what could happen if you baked coaching into your day-to-day, creating a coaching culture that steadily improves performance and profits. . You can, and you should… Because in addition to driving revenue, a strong coaching culture can improve win rates, elevate team performance, reduce employee churn, and accelerate ramp. .

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Customer Acquisition Cost: The Secret Weapon of Successful Startups

Chart Mogul

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. Let’s play a little thought experiment. You’re starting a new business. All great. What’s the first thing you start to think about? Your technical infrastructure? The design of your product? Marketing? Sales ?

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Is hybrid cloud certification right for you?

IT World

After years of shifting applications to the public cloud, enterprises realize it’s not the right fit for every app and are pulling some back to private clouds , forcing them to adopt a hybrid strategy. But it’s not an easy process and one that may require formal training and certifications for the IT pros tasked with this important transition. “A huge desire to move to the cloud, and pressure from lines of business to move to the cloud, have created an experience gap that has led to serious mis

Cloud 53
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A very human IPO

ProfitWell

Today, we see Appcues and Zapier team up , a prospect for human IPO-ing, plus an outlet for education by ear. Your top subscription news. Players, take your mark. Sony halves the price of its PlayStation Now subscription service, as the cloud gaming saga rages on—adding new titles like “Grand Theft Auto V” and “God of War” to the subscription service.

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Hiring for Startups: How to Recruit the Un-Recruitable

CloseSaaS

Startup recruiting is hard. The challenge is twofold: finding incredible talent and then making them want to join your team.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Window displays, live penguins, and CRM software

Teamgate

Roll up! Roll up! Roll up! Nothing for sale! If you’re involved in sales you might have wondered about this for some time. Every Christmas and holiday season you come across the big name high-street department stores, with half a mile of street frontage, all advertising what appears to be NOTHING in their windows. At least nothing saleable that is. OK, I agree (after all, I used to work in the business for a long time) the window displays themselves are spectacular, dazzling, traffic-stopping af

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What are some good, inexpensive marketing strategies?

Net-Results

Working at a bootstrapped company, you learn to be smart with your budget. Here are some of the less budget-intensive strategies we’ve tried: Content marketing. Since we have a great writer and an awesome designer in our team, we can produce good content internally. The Net-Results library is filled with content that does really well with whoever sees it.

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Weekly Walk with Buildium’s CEO, Chris Litster

OpenView Labs

The post Weekly Walk with Buildium’s CEO, Chris Litster appeared first on OpenView.

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InsightSquared Acquires Olono, Answers Revenue Teams’ Call for Real-time Actionable Intelligence And Receives Additional Funding

InsightSquared

Combination of leading revenue intelligence solution with activity data capture and next best action sales engine offers industry’s most complete platform to drive predictable growth. BOSTON — Oct. 3, 2019 – InsightSquared , the leading provider of revenue intelligence solutions, has acquired Olono, a leader in sales activity management. The acquisition solidifies InsightSquared’s position as the vendor of choice for revenue operations professionals who want to equip go-to-market teams with a su

Revenue 22
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Want to Increase Productivity? Go Remote.

OpenView Labs

You might be surprised to learn that a ton of new research shows that remote work is good for both employers and employees. The remote work movement is gaining traction across a wide variety of industries as more organizations adopt a geo-agnostic approach to building a company. Don’t believe me? Check out the stats: An independent analysis of 2017 census data showed a 91% growth in remote work over the last 10 years , and there are currently 4.7 million people in the U.S. who telecommute (up fr

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Announcing the SaaSOps Stars of 2019

BetterCloud

Just as DevOps has transformed how companies develop products, SaaSOps has redefined how companies enable their employees by equipping them with the technologies they need to be productive, regardless of their role. Defined as a practice for managing and securing software-as-a-service (SaaS) applications through centralized and automated operations (Ops), SaaSOps has emerged as a critical job competency as the number of SaaS applications embraced by employees has exploded.

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InsightSquared Acquires Olono

InsightSquared

The days of siloed data and disconnected point tools are over. And we could not be more excited. InsightSquared , the leading provider of revenue intelligence solutions, has acquired Olono , a leader in sales activity management. Yay! Welcome to the InsightSquared family, Olono! We are so excited to have you on board. But wait, who is Olono? Olono is real-time guided selling for B2B organizations seeking predictable revenue growth and consistent sales execution.