One of the Most Frequent Errors in Sales Planning and Forecasting
Tom Tunguz
FEBRUARY 16, 2020
One of the most consistent errors made in sales projections and planning is mismatching the ramp time to the sales cycle. What does this mean? If my startup has a 9 months sales cycle and the VP of Sales projects a six month ramp time, my startup is committing this error. How should one expect a new account executive to start delivering bookings in their first quarter if the typical sales cycle is longer than the ramp period?
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