Tue.Apr 30, 2019

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How to Outrank Big Companies When You Have No SEO Budget

Neil Patel

There’s a formula to SEO and as long as you follow it, you’ll get rankings. So, what’s this formula? Well, you write amazing content, optimize your code, create a great user experience, and you mix in some backlinks. Sounds simple, right? Well, the formula isn’t too complicated, but it does require hard work and patience. Now what makes SEO challenging isn’t the formula, or the time, or the patience.

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SaaS metrics aren't just for investors. You need them, too.

SaaSOptics

I. often talk about B2B SaaS metrics from the perspective of what investors want. If you don’t have easy access to the metrics they expect (or, worse, if they’re wrong), your valuation could suffer and that’s the last thing SaaS founders, CEOs and CFOs want to hear. But on occasion, I’ll hear prospects say they don’t need SaaS metrics because they’re not raising capital yet.

Metrics 91
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Quick Hits CRO Tips Episode 2: How to Use Google Analytics with Visitor Recordings

The Daily Egg

Welcome to Episode 2 of Quick Hits CRO Tips! In this video resource series, we share advice, best practices, and strategies for how to boost your conversions, increase your revenue, and turn your visitors into customers, all in 2 minutes or less. One piece of feedback we hear from a lot of customers about why […] The post Quick Hits CRO Tips Episode 2: How to Use Google Analytics with Visitor Recordings appeared first on The Daily Egg.

Strategy 274
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How we did it: Gender Equality, Equal Pay, and Racial Equality with Salesforce (Video + Transcript)

SaaStr

Join Molly Ford, Salesforce Global Equality Programs Senior Director, and Leyla Seka, Salesforce VP of Mobile for actionable advice they have applied on their own journey. Here are their lessons learned on driving change in gender equality, equal pay and racial equality within Salesforce. Want to see more content like this session? Join us for SaaStr Annual 2020.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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Enhance Tasks, Calls, and Events Management with Nimble’s New Activities Features

Nimble - Sales

Nimble is constantly innovating to help you build better relationships and engage more intelligently — everywhere you work. That’s why we’ve made it simpler than ever to organize, prioritize, and track activities (including calls, tasks, and events) for your important business contacts using our newly released Activities Listing tab. This brand new feature enables you […].

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Tips To Build An SEO Social Media Digital Marketing Business Strategy

SaaS Metrics

Nowadays, most companies understand the importance of search engine optimization in growing their businesses, but they often overlook the elevating potential of integrating social media in their SEO efforts. With a countless number of social media users, there’s no question that social media and SEO should work together to form a solid digital marketing strategy.

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Amazon goes live with its blockchain managed service

IT World

After nearly a year of testing, Amazon on Tuesday announced the general availability its Amazon Managed Blockchain , a fully managed service that makes it easy to create and manage scalable blockchain networks. Amazon originally announced the blockchain-as-a-service (BaaS) at its AWS re:Invent conference last June, inviting companies to sign up for a pilot of it.

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4/30: from workhorse to unicorn with Auth0

ProfitWell

Welcome, welcome to your Tuesday, April 30th Subscription60. According to NSYNC (and our calendars), it’s gonna be May — so we’re prepped to shower you with news and resources to get your business blooming. The Rundown In resources. Drift Into a Good Book. Ready to settle in and crack open a good book? Drift has 25 that should be on any business leader’s must-read list.

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Why retention is the bedrock of high subscriber growth

BrightBack

There are two paths companies can take. Path A starts out with a focus on killer retention followed by revenue growth. Path B builds awesome revenue growth with retention coming later. What kind of company should you be? I've been thinking about this question ever since I heard Mark Roberge, former CRO of Hubspot, lay out these two paths at SaaStr. I made my case for path A on stage at the Growth Marketing Conference in Toronto.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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5 Years Ago Today Was Our First Event with Content!

SaaStr

Not much changes in 1 year, but a lot really happens in 5. Or something like that. On that note, it was 5 years ago today we had the first SaaStr meet-up with content. A whole hour of it! With my VP of Sales Brendon Cassidy (then VP Sales at Talkdesk and more) and VP of Marketing Loretta Jones (now CMO at Mixmax), and one with Jon Miller (co-founder of Marketo and Engagio): But 700+ folks showed up, VCs from all the top firms from Sequoia to Andreesen to Emergence, and great CEOs from Wrike,

Cloud 34
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Groove in April?: Busiest Times, Classic View, KB Localization, and More!

Groove HQ

Here are some of the features, improvements, and bug fixes we shipped in April. Legacy Groove Sunsetting June 1 It’s official, legacy Groove is scheduled for deprecation on June 1, 2019. This shut down applies to both the legacy Inbox app and the legacy Knowledge Base. We recommend starting the migration process now for your […]. The post Groove in April?

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Product Tip Tuesday: Automatically Secure Lost or Stolen Devices

BetterCloud

Lost devices are a headache. In an age when sensitive company and personal information coexist across cell phones, laptops, and tablets ( the average person owns 3.23 devices and that number will only continue to rise), IT might feel the pain more than the person who left their phone in a cab. In fact, according to our State of Insider Threats in the Digital Workplace 2019 report, 41% of IT and security professionals believe that too many endpoints (for example, a user’s device) make them most v

Mobile 8
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Outseta Company Update - May 2019

Outseta

Our approach to pricing experimentation By Geoff Roberts When we began working on Outseta our product vision was fairly straightforward—bring together the core software tools that all early stage SaaS start-ups need. We deliberately set out to build tools to serve the lower end of this market, intercepting companies shortly after they’re founded and scaling with them until they reach about $5M in annual recurring revenue (ARR).

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.