Tue.Oct 29, 2019

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Matching Price to Value: 3 Lessons in Monetization from Menlo Ventures (Video + Transcript)

SaaStr

SaaS is about creating long-term value for your customer, and being compensated appropriately for that value as a business. Learn actionable monetization tips from a Product/Growth operator turned VC. Want to see more content like this? Join us at SaaStr Annual 2020. Naomi Pilosof Ionita | Investing Partner @ Menlo Ventures. FULL TRANSCRIPT BELOW. Hi, everybody.

Payments 101
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Churn prevention: stopping churn before it happens | ProfitWell

ProfitWell

We all know that churn is the not-so-silent killer of SaaS businesses. In fact, according to Tomasz Tunguz , the median SaaS business loses approximately 10% of its revenue to churn every year. When all your revenue is tied to recurring relationships, anything you can do to stem the loss of customers will help your company thrive in the long run. Churn prevention is your proactive strategy for keeping customers around.

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How Google’s Bert Update Will Affect Content Marketing

Neil Patel

Google announced that it has been rolling out a new update called Bert. I know what you are thinking… does this update really matter? Should I even spend time learning about it? Well, Bert will affect 1 in 10 search queries. To give you an idea of how big of an update this is, it’s the biggest update since Google released RankBrain. In other words, there is a really good chance that this impacts your site.

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How Customer Lifetime Value (LTV) Calculation Can Benefit Your Business

Nimble - Sales

The success of a business working in the e-commerce sector depends on the quantity and quality of clients it attracts. The client base does not appear by itself: it requires investment. So, how do you determine the effectiveness of investment in marketing? Is there a tool that shows the real value of the client in […]. The post How Customer Lifetime Value (LTV) Calculation Can Benefit Your Business appeared first on Nimble Blog.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Employee Spotlight: Timur Nasafi, IT Manager and Avid Cycler

FastSpring

FastSpring’s Employee Spotlight is a Q&A series that features the hardworking, intelligent, and fun people that make FastSpring great. Get to know the fantastic team behind the ecommerce platform! Q: What is your role at FastSpring? A: My role is the Manager of Information Technology (IT) here at FastSpring. I manage all of the employee-facing systems, computers, hardware, and software.

More Trending

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Introducing the Enterprise Newsletter

Andreessen Horowitz

If you like this newsletter, make sure you subscribe ; otherwise, you won’t hear from us next month. This is a16z’s newsletter for all things enterprise and B2B. From AI to open source to software-as-a-service, enterprise software to company building, … The post Introducing the Enterprise Newsletter appeared first on Andreessen Horowitz.

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Small business digital marketing: do it yourself or outsource?

Net-Results

It’s common to find this question from CEOs/founders who are considering multiple options for their marketing team. We usually see three different trains of thought: CEOs want to do marketing themselves. They want to outsource an agency or freelancer. They want to hire a full-time marketing employee. So when it comes to small business digital marketing, should you do it yourself or outsource?

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Your Product Development: What Are the Most Crucial Product Marketing Activities?

OpenView Labs

Editor’s Note: This article is Part One of a four-part series that covers the most crucial product marketing activities. . I recently presented at Venture Lane , a curated startup hub for early-stage startups, to share more about Product Marketing and how it relates to an early-stage startup. As we know, Product Marketing spans such a wide variety of programs.

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How to Determine the Best Value Metric for Your SaaS Product

OPEXEngine

SaaS pricing is difficult to master, and just a few tweaks to your strategy can have a huge impact on your revenue. Today, I’m looking at how you can determine the most appropriate value metric for pricing your SaaS product. WHAT IS A VALUE METRIC? A value metric is the metric that best correlates with where your buyer perceives value from your service.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Health Scores and Automation Increase Team Productivity – A Success Story

ChurnZero

Health Scores and Automation Increase Team Productivity – A Success Story . . Untappd is a growing technology platform that allows consumers to ‘check in’ and share which beers they are currently enjoying. Besides creating a tight-knit community of beer enthusiasts, Untappd’s mobile application allows for tens of thousands of businesses to promote and publish their beverage menus.

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In 2020, businesses likely to shift blockchain focus to integration, interoperability

IT World

After several years of proofs of concept testing, followed by pilot programs, enterprises deploying blockchain should turn their focus toward integrating the distributed ledger technology (DLT) with legacy data systems and making sure they can communicate with other external blockchains. That advice is part of Forrester Research's 2020 Predictions , which highlight several upcoming challenges for the nascent electronic ledger technology.

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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. As Intercom’s business grew rapidly in 2017, we found ourselves at this exact crossroads. We could no longer assume all our customers had uniform needs and could be reached the same way. Having grown to more than 300 people, communication between colleagues became complex , fracturing that crisp, shared notion of the customer we once took for granted.

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How to Identify the Spooky Opportunities in Your Pipeline

InsightSquared

Halloween is here and there are spooky things all around us, but your sales pipeline should not be one of them. While others might be thinking of candy and costumes on October 31st, those of us who are part of the go-to-market engine are hoping we receive treats from our prospects and not tricks. To ensure we have a strong end to 2019, we need to know which of our opportunities are viable versus those who plan to ghost us.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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What's your Netflix password?

ProfitWell

Today, we share Netflix passwords. Plus, Rev Boston helps mold the sharpest females in tech, and a tribute to the late Silicon Valley great, Don Valentine. Your top subscription news. Let's share Netflix passwords. Although I don't call myself a television fanatic in any right, even I have Netflix. So there must be something they're doing right. But the followup question here is: Do you share your Netflix password with others?

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To ABM or Not To ABM

InsightSquared

The real question is whether you understand account-based marketing (ABM) enough to determine when is the best time to make that jump. But before we dive into the question of whether or not you should adopt ABM programs, let’s take a step back and ask ourselves: what really is ABM? . What is ABM? Account-based marketing is not a buzz word. It’s not a new function, either.