Thu.May 09, 2019

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A Decade of Learnings from Y Combinator (Video + Transcript)

SaaStr

Michael Seibel is CEO and a partner at Y Combinator and co-founder of two startups – Justin.tv and Socialcam. He has been a partner at Y Combinator since 2013, advised hundreds of startups, and has been active in promoting diversity efforts among startup founders. Hear his take on the future of work with a decade in learnings from YCombinator. Want to see more content like this?

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5 Digital Marketing Strategies Proven to Amplify Your Outreach

Nimble - Sales

Gone are the days when digital marketers could afford to plan annual campaigns. In 2019, the best marketers will iterate their digital strategies every few months. This way, they can constantly analyze the results to focus on the trends yielding positive results and to not waste their time and resources over the lesser effective approaches. […].

Strategy 107
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How long do you have as an SDR/BDR if you aren’t hitting your quota?

SaaStr

I think generally, most sales professionals are given three chances : 3 sales cycles to ramp up for an AE. 3 quarters for field reps (even if they close nothing the first 6 months). And … 3 months for SDRs to scale up and deliver high quality leads to AEs. You’ll usually know faster than that if they are going to make it … much faster, really. You’ll know after 1.5 chances.

Scale 150
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The Empty Promise of Data Moats

Andreessen Horowitz

Data has long been lauded as a competitive moat for companies, and that narrative’s been further hyped with the recent wave of AI startups. Network effects have been similarly promoted as a defensible force in building software businesses.

Data 111
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How much should I charge for a lifetime access to my SaaS that costs $100 per month?

SaaStr

Don’t do it, unless your churn is high or they pay you a ton of cash up front (and $100 a month x any number of months isn’t a ton). Many of your customers will last a decade or longer in SaaS. More on that here: The 10+ Year Customer | SaaStr. So …. It’s not worth discounting this future stream of revenue. The discount almost always is too high if the customer will otherwise stay many, many years.

SaaS 136

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Marketing Automation Fatigue Might be Destroying Your Database. Here’s How to Stop it.

OpenView Labs

As the consuming public starts demanding more information about the products and services that they purchase, marketing automation software becomes a necessary tool for marketers in every industry. This software allows practitioners the ability to communicate to a large and diverse group of prospects over a specific amount of time. However, the “automation” part of marketing automation can sometimes lead to list fatigue and message saturation.

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Swym partners with ReSci

ReSci

We’re excited to announce our Swym integration, apps that help you create your own shopping experience through wishlists, back-in-stock alerts, and triggered messaging. Swym integrates with the leading eCommerce platforms like Shopify, BigCommerce, and Magento. Visit their website for more information. Our integration includes the In-Stock Alert app.

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Weekly Walk with Notion’s Head of Customer Success and Sales, David Apple

OpenView Labs

The post Weekly Walk with Notion’s Head of Customer Success and Sales, David Apple appeared first on OpenView Labs.

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Subscription Economy News – Week of 5/6/2019

Zuora

Every week, we bring you the top stories and analyses from the global Subscription Economy. The post Subscription Economy News – Week of 5/6/2019 appeared first on Zuora.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

A great sales compensation plan needs to accomplish quite a lot. It needs to provide fair compensation to employees in customer-facing roles. It needs to incentivize specific behaviors and actions that suit the needs of both the company and the customer. And of course, a strong sales comp plan needs to motivate reps to hit goals that grow the company while still maintaining a profit margin.

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Subscribed Podcast: Jon Herstein, Chief Customer Officer at Box

Zuora

Select excerpts from Subscribed Podcast with Jon Herstein, Senior Vice President and Chief Customer Officer at Box. . The post Subscribed Podcast: Jon Herstein, Chief Customer Officer at Box appeared first on Zuora.

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Leveraging Google Chrome: 50+ High-Performing Chrome Extensions for Sales Professionals

Sales Hacker

If you’re a sales professional using Google Chrome, you may want to stick around for this… More than 3.8 billion people access the Internet through browsers and nearly 60% of them do so with Chrome. Chances are your competitors are using Chrome too. That’s why we’ve built the complete list of best Chrome Extensions to help you get ahead of the ruffle.