Fri.Dec 31, 2021

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The Law of Attach Rates, And Why Partners Usually Can’t Really Move the Needle For You — Directly

SaaStr

I want to spend a little time on some learnings about Strategic Partners in SaaS. First, let me be clear — to make it in SaaS, you’re probably going to need to achieve real success with Strategic Partners. Because it takes a Village. And because your partners will likely, through integrations in particular, make your product better and strong.

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Personalized Advertising and How to Use it in Paid Search

Neil Patel

Personalized advertising is not a new concept. In fact, it’s been around for years and has become more sophisticated as technology has evolved. What used to be considered as spammy or intrusive marketing techniques are now commonplace with personalized advertising. The benefits of using personalized ads can’t be ignored either. Personalized ads offer higher click-through rates, lower cost per acquisition (CPA) , and provide a better customer experience because they will see exactly w

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How to Align your Professional Services and Customer Success Better?

CustomerSuccessBox

Customer Success (CS), although not a new profession, is still a foreign concept to many. Since it’s an evolving industry, some confusion around it is natural. To add to that confusion and complexity, CS roles come in different shapes and sizes like customer managers, customer success associates, etc. The exact job requirements usually vary according to a company’s organizational structure.

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Why a Business Should Have Digital Asset Management

SaaS Metrics

In a modern era where technology is constantly advancing and is more widely available around the world, there are now many things and aspects related to living that are now heavily relying on gadgets, computers, and technology in general. The business industry is one of those that are now using technology to. Read more. The post Why a Business Should Have Digital Asset Management first appeared on SaaS Metrics.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.