The Law of Attach Rates, And Why Partners Usually Can’t Really Move the Needle For You — Directly
SaaStr
DECEMBER 31, 2021
I want to spend a little time on some learnings about Strategic Partners in SaaS. First, let me be clear — to make it in SaaS, you’re probably going to need to achieve real success with Strategic Partners. Because it takes a Village. And because your partners will likely, through integrations in particular, make your product better and strong.
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