Thu.Apr 05, 2018

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Gina Gotthilf on growing Duolingo to 200 million users

Intercom, Inc.

For Duolingo, the world’s most downloaded education app, growth is fundamentally about retention. If users don’t stick around, they won’t learn and inevitably won’t share Duolingo with their friends. As VP of Marketing and Growth at Duolingo through 2017, improving retention was the top priority of Gina Gotthilf. In her five years there, she helped take Duolingo from 3 million users to more than 200 million.

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Sample Chart of Accounts in SaaS

The SaaS CFO

Sample Chart of Accounts for SaaS I’ve received quite a few requests about a sample chart of accounts for SaaS, so let’s address a super critical component of your accounting. Not a “fun” topic per se, but you need to understand the concept behind your chart of accounts and implement the correct structure if you […]. The post Sample Chart of Accounts in SaaS appeared first on The SaaS CFO.

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Going global from day one with Unbabel CEO Vasco Pedro

Chart Mogul

Language is the final frontier for scaling SaaS. With English as a language dwindling on the web, the need for better localization is greater than ever. Listen to my chat with Vasco Pedro, Founder and CEO of Unbabel, a company tackling this very problem with both AI and human-powered systems. One of the biggest barriers to SaaS businesses going truly global from day one is localization.

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The 3 Biggest Mistakes Sales Reps Make on the Phone

Sales Hacker

How to Sell Over the Phone: Rookie Mistakes to Avoid. 1) Not picking up on pain or interest signals. 2) Failing to recognize and overcome objections. 3) Losing control of the call. Let me ask you a question. Do you get excited when you receive a cold call ? What about when you have to call into your cable, internet or phone provider? The lack of coaching, amongst other factors, has directly contributed to a negative stigma with sales people to the point where we now prefer other methods of commu

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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We’re Just Getting Started: An Open Letter to Our Customers About Our $60M Funding Round

BetterCloud

Dear BetterCloud customers, I am sending this note with the hopes that you will take a few minutes out of your day to read it in its entirety. I recognize that this is longer than a typical CEO letter. In all candor, I’ve been working on it for the past week, drafting at least a dozen different versions, trying to best articulate the messages that I want to convey and the many successes that BetterCloud has enjoyed as a result of our relationship with you.

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Check ChartMogul on the go with Numerics

Chart Mogul

We live in a mobile-first world, and many of our customers find themselves needing their subscription metrics outside of the office. ChartMogul customer Cynapse has come up with a solution for customers who want anywhere access to their most important metrics. We love to see developers build on top of our Metrics API, especially when it makes it easier for ChartMogul customers to access their data.

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Exclusive: How Drift Flipped Traditional Customer Acquisition on its Head (Part Two)

Sales Hacker

The post Exclusive: How Drift Flipped Traditional Customer Acquisition on its Head (Part Two) appeared first on Sales Hacker.

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Patience-The Missing Key to Brand Awareness ROI

Adhere Creative

W e're living through the most data-driven era of business and it's having a significant impact on marketing departments of all sizes. Now more than ever, marketing leaders are under pressure to prove that each of their activities have definitive, measurable returns.