CRM Solutions for SMEs: Improving Efficiency and Saving Money

Most B2B businesses, especially small to medium sized companies with simple CRM needs looking for an all-in-one solution rely on longer sales cycles, lead nurturing, and generally expecting customers to make a significant investment in their goods in order for their business to run successfully

Similarly, and in addition to having a lot of patience, you must also be strategic at all times. You must understand everything that there is to know about the prospects and customers of your business. This may entail following up with them as soon as possible or giving them the information they need to make a purchase.

After having decided in this blog that having good customer relationship management (CRM) software can help you keep all of those balls in the air, from here on we will delve into the meat of the blog. In this blog, we will discuss what are the different types of affordable CRM software that are needed by SMEs, why does having that CRM for small businesses make a difference to their profit margins, and most importantly, what are the best affordable CRM software these SMEs can utilize for their business’s success.

How does an affordable CRM software for SMEs differ from one for bigger businesses?

One major way in SMEs differ from bigger businesses is that they have a much smaller number of customers that they cater to. This is why most of their priorities when looking for a CRM software is to find one that is easy to use, flexible, and highly customizable. This is because they are usually on the lookout for one size fits all kind of a CRM and so cannot afford to integrate it with multiple third-party applications that will further boost their CRM management needs.

SMEs also usually have smaller budgets and a smaller IT staff to maintain the software. This is why having a cleaner solution is what they are on the lookout for—they need a CRM software that is cloud-based, secure, and reliable.

Benefits of a CRM for Small Business: A List

Enhances the Efficiency of Sales: CRM system information is used not only to ensure that each prospect has been properly followed up on; it also allows businesses to quickly identify which clients truly could be potential customers.
Betters B2B customers: By having access to your clients’ personal information, you will be able to better customize services that best meet their needs; monitoring this data over time will provide you with a clearer picture of how satisfied customers are with each interaction.
Increased visibility: Prior to CRM technology, sales representatives had to spend time painstakingly compiling data about various B2B customers in order to determine how and when to contact them. Even with all of this effort, attempting to influence a customer is frequently a shot in the dark.
Improves Productivity: Another advantage of using a B2B CRM is that it increases sales team productivity because they do not require them to actually adhere to each prospective client on their own; instead, they have one centrally managed tool where all customer data is readily available. They may also devote more time interacting with a fewer amount of prospects and track client data such as name, industry, and business size so you understand where your earnings are coming from.

What are some of the most affordable CRMs for SMEs?

SubscriptionFlow: This is a cloud-based CRM that assists its users in managing subscriptions, billing, and customer relationships. One major reason why a lot of its users like it is because it allows for custom plans to be created, invoices can be automated, reminders to be sent, and payments to be tracked. SubscriptionFlow also works with well-known tools such as Stripe, PayPal, Mailchimp, and Zapier, all the while providing a free plan for up to 50 customers as well as a paid plan beginning at $29 per month.
PipeDrive CRM: This is a sophisticated tool for creating visual, multi-step sequences for your sales and marketing campaigns. Its versatile reporting page tracks all information on each stage of the pipeline. Pipedrive also offers extensive analytics tools, allowing you to quickly identify the performance metrics that drive business growth through automation.
Zoho CRM: This is a scalable CRM that allows you to personalize your sales processes, workflows, and dashboards. It can also be used to automate tasks, capture leads, send emails, make phone calls, and generate reports. All in all, Zoho CRM integrates with over 500 apps, including those from Zoho and offers a free plan for up to three users as well as a paid plan beginning at $14 per user per month.