Dear SaaStr: What Is A Good Demo Conversion Rate for a SaaS Startup?
SaaStr
DECEMBER 26, 2023
Dear SaaStr: What Is A Good Demo Conversion Rate for a SaaS Startup? If fewer than 8%-10% or so of your demos convert to paid customers, you’ll start to burn out your sales team. If they have to do more than 50 demos a month, they’ll just run out of time. Because they need to close 10-15 deals a month to eat.
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