The consistent software updates and upgrades have made it easier than ever to run businesses. We’re seeing a similar trend in the legal industry, where law firms rely on case management systems to run their businesses. With management systems’ continual growth and improvement, it’s no wonder software sales are at an all-time high.
If you’re selling law practice management systems to law firms, you’re definitely not alone. Because of the many hats employees wear, especially those part of a small law firm, case management software is necessary. This trusty software manages the busy work often assigned to multiple employees. Legal technology handles billables, case management, and document management.
Legal practice management systems improve law firms’ workflows and functionality, so they manage more cases and serve clients better. As software and management systems have progressed in the modern age, time-consuming tasks like recurring payments and client management are streamlined through this process.
In this article, we will explain the benefits of implementing payment management systems into your software. Legal professionals in small law firms need these additions in their practices and offices and it is relatively easy to update or upgrade your billing software to match the times. If you’re already selling or using billable systems as a feature in your app or case management program, here are some steps to improve the system’s functionality.
TL;DR
- If you’re selling case management software that simplifies workflows in law firms, consider adding a payment processing system to your platform.
- Building quality relationships with your customers is one of the best ways to retain clientele. You should know what your customers are looking for before asking them to buy the best law practice management software.
- Law firms need management systems to handle their complex billing issues, client communications, and portals. The key to successful marketing is knowing the product and establishing a relationship with your ideal clientele.
Understand Your Market
Any successful seller or marketer knows that the first thing you have to do before you can sell these legal practice management systems is identify your target market. Knowing that you’ll sell these systems to a law office is not enough, you need to know whether the law firm is small, large, or you’re selling to a legal practitioner.
While a quick Google search will alert you to the law firms in your area, delving into the benefits of legal practice management systems provides a different outlook for your pitch.
For instance, you can drill down on different law firm sizes and assess the specific needs of solo practitioners versus larger law firms. Depending your software and ICP, the insights you gain here can inform your product development and marketing decisions.
Enhance Your Software’s Capabilities
As you’re selling your software, whether face-to-face or electronically, you’re bound to run into problems and places needing improvement. Law firms and legal professionals know what they need regarding the case management software they want to purchase. They likely already have someone doing the job that your software provides. That is why you should be open to continuously improving your software’s features.
You and the software developers on your team should always be on the lookout for bugs and any updates for your legal technology. But improvements go much deeper than that. Because we are in a modern age of technology, many law firms are already equipped with some kind of management software, whether for billing or client communication. That is why your software should offer elements and benefits that other technologies lack.
We suggest implementing advanced technology systems like AI and machine learning to optimize your software. That way, your platform can provide more intelligent and automated solutions, and help firms enhance the efficiency and effectiveness of legal practices.
Prioritize User Experience
Sales and marketing tactics can convert prospects into customers, but if you want to keep those users for the long-haul, your practice management software must be easy to use and have be able to get the job done.
That’s why enhancing the user experience should always be a priority. Law firms are often dealing with high volumes of cases and sensitive client information. As such, they require solutions that streamline their workflows and ensure data security.
To that end, see to it that your practice management software can adapt to a variety of legal workflows. Doing so ensures that the legal pros using your software can stay on top of their cases easily and focus more on client service and less on administrative tasks
Integrate Payment Processing Features
If you’re selling case management systems that simplify workflows in law firms, consider adding a payment processing system to your platform. Integrating payment processing allows users of your software to easily take payments for their legal services.
Integrated payments add value to your software offerings, which then makes it easier to acquire—and retain—users.
This is where Stax Connect comes in. Our platform enables practice management software providers to seamlessly add payment processing into their solution, so end-users and accept payments with ease.
With Stax Connect, you can enable sofware users to accept everything from credit and debit card payments to ACH and eChecks.
Empower them to create online payment pages for single and recurring invoices, so they can streamline billing. And if clients want to save on credit card fees, Stax Connect can provide compliant surcharging capabilites to your platform as well.
Strengthen Customer Support
While many people think that a flashy product retains customers, it’s the customer support and personalized sales pitch that reels a customer in. A recent study conducted by McKinsey found that 76% of buyers who received a personalized sales pitch felt valued by the supplier and were more likely to buy the product.
On the other hand, 95% of dissatisfied customers tell others about their bad experiences with companies. That’s why, when you Google a restaurant, you’re more likely to see bad reviews or no reviews, rather than positive ones.
Providing excellent customer support with your clients allows you to retain high-paying and satisfied customers, as well as establish a name for yourself.
Here are some tips for providing exceptional customer support:
- Proper training: All of your sales representatives should be trained in customer support.
- Provide resources: Whether through seminars, books, or real-life experience, your team should have access to customer support resources.
- Ensure competence: A general understanding of the product, client, and needs goes a long way.
- Implement HEARD: Hear, empathize, apologize, resolve, and diagnose.
Expand Your Marketing Efforts
Don’t limit your marketing avenues to just one marketing channel. Implement a multi-channel marketing strategy, using online databases, social media, events, and other resources to sell your software. Consider implementing whitepapers or blogs in your marketing strategy,
You should also consider implementing SEO to boost your visibility. Research the proper keywords and hashtags when creating content.
Leverage Partnerships and Integrations
Partnering with legal professionals, law offices, or another software solutions company that has a pre-established relationship with your ideal clients is a great way of networking. Teaming up with legal tech providers also provides insight into what legal professionals are looking for regarding technology.
These relationships will not only grow your credibility and name, but the integrations can also enhance software utility and appeal because your software will likely be more well-rounded and shaped by the people to whom you’re selling the product.
Monitor Industry Trends and Regulatory Changes
Technology is always growing and improving. Stay up-to-date on current trends in the legal industry and regulatory update your software to reflect them.
Use wisdom and always keep your client’s needs in mind when updating your law practice management software. It’s always best to simplify and streamline your legal case management system. If you do not believe an update will accomplish that goal, there is no need to upgrade.
Final Words
Selling legal practice management software is as complicated as you make it. While the software sales industry is competitive, it’s also easy to break into. Law offices need management systems to handle billable hours, time tracking, client communications, and other matter management.
We hope you found several helpful and actionable steps to apply to your legal practice management software to improve its functionality, streamline its service, and manage law office client communications.
FAQs about Law Practice Management Software
Q: What does law practice management software do?
Law practice management software helps law firms manage their day-to-day operations. This type of software typically includes features for case management, client records, scheduling and calendaring, task management, time tracking, billing and invoicing, document storage, and communication tools. It streamlines administrative tasks and helps lawyers and their staff organize cases and client information efficiently.
Q: What is most popular legal software?
Some of the most popular legal software options include Clio, Rocket Matter, and MyCase. These platforms are widely recognized for their comprehensive features, user-friendly interfaces, and robust support systems. They cater to various needs of modern law practices, from solo practitioners to large law firms.
Q: How much does legal software cost?
Most providers offer several pricing tiers, typically ranging from $20 to $100 per user per month. Some platforms may also charge additional fees for premium features, data storage, or additional integratio
Q: What are the top features to look for in legal practice management software?
Every law firms’ needs are different, every legal practice management software should have the ability to manage:
- Billables and payments
- Cloud-based problems
- Client Intake
- Document assembly
- Client portals
- Timekeeping
- Document management
- Case management
- Mobile capabilities
Q: How can small law firms benefit from software?
Case management software is more cost-effective than hiring one or several people to do the job the software is programmed for. The software’s streamlined approach increases others’ workflows and handles complex issues any law firm might run into.
