SaaStr

JULY 30, 2024

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. How do you build a stellar developer experience and continue to scale when the user base skyrockets overnight? Let’s start with product-led growth (PLG).

Underperforming Technical Team 282

Underperforming Technical Team Enterprise Scale Payments 282

SaaStr

MARCH 12, 2025

About Dave Kellogg Dave Kellogg brings a rare combination of marketing and executive leadership experience to his analysis of SaaS businesses. In reality, effective marketing is deeply analytical and data-driven, with clear KPIs at every funnel stage. But here’s the reality check: this is completely normal in SaaS.

Sales Hiring 194

Sales Hiring Marketing Technical Review Underperforming Technical Team 194

FastSpring

JANUARY 23, 2025

If you own a SaaS or other digital product business such as a Slack plugin, Chrome extension, online publishing business, mobile app, or even a blog and youre looking to exit, you may have a lot of questions about how best to go about it. So I’ve worked in SaaS businesses that were fast growth. And I’ve done that.

Scale 120

Scale Entrepreneurship Scaling Underperforming Technical Team 120

User Pilot

DECEMBER 18, 2024

Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Why UX analytics should go beyond quantitative data. How to start your UX analysis.

Data 105

Data Underperforming Technical Team Outsourcing Services Technical Review 105

SaaStr

APRIL 13, 2025

In the world of SaaS, conventional wisdom has long dictated that focus is paramount. The narrow approach has been picked over fifteen years ago, you could start a SaaS company in any vertical and likely succeed by being first. His rationale: Training capacity : Sales teams can only absorb so much product knowledge.

Startup 157

Startup Sales Hiring Underperforming Technical Team Cloud 157

User Pilot

OCTOBER 31, 2024

While “use data to drive decision-making” sounds obvious, there’s a HUGE gap between saying it and doing it well. How to apply actionable metrics to different SaaS business stages. How to apply actionable metrics to different SaaS business stages. So, how do you get started with product analytics ?

Strategy 105

Strategy Underperforming Technical Team Government Customer Lifetime Value 105

SaaStr

NOVEMBER 7, 2023

Within the next 12 months, Adam Seligman, VP of Generative Builders at AWS, believes there will be an inversion of SaaS. That many of the standard assumptions and ways of doing SaaS will change a lot. He believes we’re rapidly approaching that new world where anyone can build a great SaaS product. What does that mean?

Generative AI 293

Generative AI AWS Artificial Intelligence AI 293

SaaStr

APRIL 4, 2025

3) Generate high-quality training data that continuously improves AI performance. Companies can meet stringent quality requirements at a fraction of the cost of in-house teams, while accelerating their AI initiatives. Why It Matters : Customer support teams are drowning in tickets, with resolution times getting longer, not shorter.

AI Search 167

AI Search AI Startup Scale 167

SaaStr

NOVEMBER 25, 2023

The underperformers who aren’t putting in the effort get a conversation, and if things don’t change, it’s not a good fit. Jameson and Sam also recommend that across the org: sales, marketing and CS — the early and sooner you can get the entire team re-focused on creating their own pipeline, the better. Guess what?

Sales Hiring 280

Sales Hiring Underperforming Technical Team Revenue Sales 280

SaaStr

JUNE 7, 2021

While it can be frightening to think differently, doing so has helped him make Veeva the biggest vertical SaaS success story of all time. If you don’t have tickets, lock in Early Bird pricing today and bring your team! I was a software developer, a product person. As Veeva grew, that’s when the long-term vision came into play.

Sales Hiring 339

Sales Hiring Underperforming Technical Team SaaS Headcount 339

Tom Tunguz

JANUARY 23, 2023

I’m watching public company earnings to identify early weaknesses in the software market. Below, I’ve listed those trends with data & excerpts from the earnings call transcript. Microsoft’s Ability to Cross-Sell its Suite is Driving Dominance in Many Categories GitHub is now home to 100 million developers.

Azure 256

Azure Underperforming Technical Team Machine Learning Artificial Intelligence 256

SaaStr

JULY 1, 2021

What’s the secret to SaaS success at YCombinator? Sam : We’re going to talk today about a lot of topics, but the general theme is, what’s the difference between good and great SaaS companies? The second is pulling more around values, and how we approached team building. Getting the team right is so key here.

VP of Engineering 293

VP of Engineering Sales Hiring Sales Recruiting Underperforming Technical Team 293

User Pilot

APRIL 16, 2025

When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Sound familiar?

Data 105

Data Underperforming Technical Team Systems Review Technical Review 105

Stax

MARCH 16, 2025

That said, industry experts agree that your SaaS companys goal churn should be below 2%. As a SaaS business leader, reducing software user churn is an important part of maintaining your customer base and increasing revenue. TL;DR The average software industry churn rate is 14%, but SaaS companies should aim for under 2%.

Payment Solutions 88

Payment Solutions Software Review Churn SaaS Payments 88

SaaStock

FEBRUARY 13, 2019

When we announced a few weeks ago that we would be bringing our leading SaaS conference to Asia, and running it in Hong Kong, many locals thanked us for choosing the city. was created by a team with 25+ years of experience in location-based tech, spanning various services and real-time asset tracking systems. Founders : Max Armbruster.

SaaS Payments 225

SaaS Payments Payment Solutions Merchant Services Payment Methods 225

BetterCloud

MAY 13, 2025

Every IT team is grappling with the same reality: the ever-widening chasm between the demands placed on IT and the resources at their disposal. Automated systems, on the other hand, can provide continuous vigilance, ensuring consistent application of security updates and proactive identification of potential weaknesses.

Headcount 52

Headcount Scale Underperforming Technical Team Scaling 52

Sales Hacker

MAY 9, 2025

In 2023, we saw a surge of SaaS brands adding anything AI-powered or AI-driven into their website headlines. A quick use of Wayback Machine for the top 100 SaaS brands will show you just how pervasive it was. Bad: We use AI to streamline sales workflows. Anchor with proof – even directional data builds credibility.

AI Search 85

AI Search AI Scale SaaS 85

User Pilot

OCTOBER 19, 2024

What does customer satisfaction look like for SaaS businesses? Unlike traditional businesses, most SaaS businesses operate the subscription pricing model. As a result, satisfying customers is key to any success in SaaS. Satisfaction in SaaS, therefore, isn’t simply about developing a nice product and launching it in the market.

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

SaaStr

DECEMBER 29, 2022

At Maxio , we help B2B SaaS companies unlock their next stage of growth. Our financial operations platform is designed to meet the unique financial challenges of B2B SaaS, including billing, subscription management, revenue and expense recognition, and SaaS analytics. Get the Best B2B Data Available with SalesIntel.

Scale 272

Scale Underperforming Technical Team B2B AI 272

SaaStr

MARCH 22, 2024

Different Pathways to CRO For Jane Kim, former CRO of CircleCl,, she used to work in finance before transitioning to SaaS. After switching to SaaS, she started as an SMB sales leader with no prior management or SMB sales experience. The highs and lows always come, usually involving the people on your team.

Scale 300

Scale Underperforming Technical Team SMB Finance 300

User Pilot

DECEMBER 31, 2024

Analytics reports like paths, funnels, and cohort tables for visualizing user behavior data. for collecting user sentiment data. In fact, it was first created as an analytics tool, and only in recent years has it also developed an engagement suite. Userpilot is perfect for non-technical teams. Userpilot Chrome extension.

Technical Review 105

Technical Review Underperforming Technical Team Software Review Onboarding 105

User Pilot

AUGUST 26, 2024

Product data capture is essential for SaaS companies looking to understand user behavior, optimize user experiences, and drive product growth. From choosing the right data capture methods to navigating complex tools, SaaS companies must balance the need for detailed insights with the reality of technical constraints.

Outsourcing Services 105

Outsourcing Services Data Underperforming Technical Team Software Review 105

SaaStr

OCTOBER 4, 2024

In today’s dynamic SaaS landscape of hyperfuncational SaaS, the journey of building a product that customers adore, while simultaneously scaling revenue to nearly $1B, is still quite a feat. They supply their customers with a full marketing suite and customer data software for thousands of SMB, e-commerce businesses.

Revenue 307

Revenue Scale Underperforming Technical Team Sales Hiring 307

Intercom, Inc.

MAY 24, 2018

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. But all too often, companies fall into the trap of using partial or old data to drive major decisions. Companies commonly make the mistake of using expired or partial data from a small subset of users to justify big decisions.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

BetterCloud

JANUARY 15, 2025

With both high complexity and large volume, data within SaaS apps can be difficult to protect. This is why security teams require SaaS security assessments. Get answers to these 7 key InfoSec questions when buying your next SaaS app. A rogue actor can penetrate a SaaS app using an outdated or insecure integration.

Payment Solutions 52

Payment Solutions Payment Services SaaS Payments Payment Methods 52

SaaStr

OCTOBER 30, 2021

Gorgias is the leading contact center for e-commerce and it’s been a fun one to track at SaaS, from 1,000 to 3,000 to now 7,000 customers. Their CEO will join us at SaaSr Scale 2021 on December 15 to talk about using data to get to 10,000 SMB customers! 7 Tips to get 7,000 Customers. It seemed like the best investment! .

Scale 284

Scale Sales Hiring Sales Underperforming Technical Team 284

Sales Hacker

AUGUST 7, 2024

He previously built the pre and post sales solutions team at mParticle from zero to supporting hundreds of enterprise customers. Is there a lot of internal or customer work that needs to be done or managed by your team? As the lens of efficiency is further applied in SaaS, Customer Success is coming under greater scrutiny.

Underperforming Technical Team 121

Underperforming Technical Team Technical Review Sales Hiring Scale 121

How To Buy Saas

MAY 28, 2025

The SaaS landscape is rapidly embracing generative AI. For example, an orchestrator might take a user prompt, select the best model for that task, handle any context or data lookups, then merge the outputs before returning an answer. In data-driven apps, you often use retrieval-augmented generation (RAG).

Artificial Intelligence 53

Artificial Intelligence Underperforming Technical Team AI Search Scale 53

SaaStr

NOVEMBER 1, 2022

Sequoia Capital’s India arm put together a terrific summary of all their learnings about SaaS and Cloud from SaaStr Annual this year. They also did an A+ session at Annual with several top India SaaS founders, which you can catch below! Here’s 22 of the most relevant takeaways for India’s SaaS ecosystem.

Scale 292

Scale Sales Hiring Underperforming Technical Team Cybersecurity 292

User Pilot

OCTOBER 30, 2023

Company data is one of the most valuable assets that a SaaS business can have. As such, implementing a data maturity model to get the most out of new insights will help you act on your product analytics instead of becoming distracted by vanity metrics. Stage three is data savviness where data is used for key decisions.

Data 105

Data Underperforming Technical Team Government Scale 105

SaaStr

JUNE 21, 2024

These nine sales concepts, when done correctly, will greatly improve your sales and sales teams. #1: Most people think you need to hire more salespeople in a demand-poor environment. Demand-poor environments lead to problems like: Sales reps clinging on to opportunities for too long. That’s the wrong answer.

Sales Recruiting 290

Sales Recruiting Sales Hiring Scale Outsourced Development 290

SaaStr

JANUARY 12, 2023

Management teams must determine how to thrive in a downturn to position their businesses for profitable growth. Data shows a significant shift in company valuations happened from 2021 to 2022. However, management teams that pursued growth at all costs were punished severely. Strategy to win. Key takeaways.

Consulting 49

Consulting Underperforming Technical Team Management Marketing 49

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. Yes, Slack started off with no sales team. Yes, Dropbox started off with no traditional sales team. It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases.

Scale 162

Scale Sales Hiring Underperforming Technical Team Payment Services 162

Neil Patel

JANUARY 25, 2021

The thing about data is it helps you make better business decisions. Everyone has questions when it comes to choosing data analysis software. Why are there so many data analytics tools? You have to arrange your data, explain it, present it properly, and then derive a conclusion from it. Or is your team less technical?

Data Analysis 138

Data Analysis Software Data Scale 138

SaaStr

JUNE 4, 2021

Pomel focused his session on: Making your SaaS startup customer-centric: Hw event marketing has helped him integrate his engineering and sales teams. How many of you guys’ product rely on the highly functioning engineering team? Helping the engineering teams run smoothly and being super productive thanks to mentoring.

Scale 317

Scale Underperforming Technical Team Sales Hiring Engineering 317

User Pilot

NOVEMBER 7, 2024

Let’s review everything your customer success team has to do in the absence of any customer success tools. Collect customer data to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion.

Customer Success 105

Customer Success Enterprise Software Review Startup 105

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. The same is true of data - data informs decision-making, but doesn’t replace it.

Underperforming Technical Team 214

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 214