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A Missive to Marketing: Impose Simplicity

Kellblog

Here’s our white paper on The Five Things You Should Look For in a Schmumble. In so doing, black-and-white is infinitely superior to gray. Precise titles and hierarchical levels aside, there are two different animals: data analysts and data architects. Here are our three silver bullet features.

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What to Look for When Hiring a Head of Marketing for Your Startup

Tom Tunguz

Marcom teams typically create sales collateral, white papers, the content for content marketing, event materials and so on. These teams are by nature technical, often performing significant data analysis to maximize return-on-investment of their marketing spend.

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SaaS Tools for Business Growth: Five Essentials You Must Have

Totango

Data analysis. This can be anything from downloading a white paper to signing up for a trial. This allows providers to assume responsibility for hosting, technical support, and upgrades, increasing efficiency and cutting costs. Businesses use SaaS tools for purposes such as: Process automation. Customer success.

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An Exceptional Story with Exceptional Data

Tom Tunguz

Even if you’re not a soccer/football fan, the article is worth reading because it’s one of the finest examples of synthesizing data and a story to convey a point I’ve read in a very long time. Data is one of the most powerful ingredients to supporting a point of view.

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[Q&A] Customer Success Operations: Why You Need It & How to Set It Up for Maximum Revenue Impact

ChurnZero

Whenever the VP of Sales came to a meeting about numbers and data and metrics, whatever reporting, he never showed up without his sales operations. I was constantly expected to do all my own data analysis and had to show up just as prepared. His sales operations knew all the numbers and was able to rattle them off.

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Inbound Marketing: What Is A Lead Magnet?

Backlinkfy

The effectiveness of the site can then be deduced after data analysis of all its visitors. This data can be valuable to a decision maker. A white paper: The white paper is a document, not commercial in the sense that it will not present your products, but of reference.

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Unprompted: Can agencies survive the AI apocalypse?

Unbounce

And I know I’ve spoken at great length with Garrett, our Lead Content Specialist here at Unbounce, and he just polished a 6,000 word white paper on CRO , and used Chat GPT throughout the process. But his final piece he was able to do in six and a half hours. It’s super, super important to tell the right stories to the right people.

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