SaaStr
JUNE 7, 2021
If a sales rep closed a deal, A customer success manager should take it over. Find a way to fund both, even with SMBs. An open question around smaller customers is how do you staff up Customer Success for them — if at all. The grey area is often with SMBs. This almost always works.
SaaStr
FEBRUARY 20, 2022
Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Your Sales Efficiency Will Probably Plummet Toward $10m ARR. 30+ SaaS CEOs Share The Signs Their First VP of Sales … Just Wasn’t Going to Work Out. Dear SaaStr: Should We Pay Our Sales Reps on Renewals? Plan For It.
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SaaStr
APRIL 1, 2023
How To Capture This Global SMBTech Opportunity There is massive market opportunity to sell to SMB businesses. Efficient Go To Market There are a lot of ways to GTM as an SMB. The keys to customer success are: Onboarding Most small business owners aren’t super tech-savvy. It’s a fragmented customer base.
SaaStr
DECEMBER 14, 2022
Customers have become very thoughtful about where they can spend their budget and how to do more with less in times of uncertainty. Yamini Rangan, CEO at HubSpot, has many insights on how to serve SMB customers at scale. The Challenge of Digital Expansion for SMB. This pace cannot be sustained forever.
SaaStr
JANUARY 21, 2022
Dorian Stone , Head of Organizations Revenue at Grammarly, is here to share lessons from his experience of scaling the company from consumer to SMB to Enterprise to help you steer your expansion efforts in the right direction. The admin, influential decision-makers, and consumer sales reps can be the same people in a Consumer or SMB setting.
SaaStr
MARCH 22, 2024
After switching to SaaS, she started as an SMB sales leader with no prior management or SMB sales experience. She wanted to jump into a full cycle capacity as a sales leader, but she said yes. Shifting from an operator and loving operations and data to a sales and revenue leadership role felt like a big jump.
Intercom, Inc.
MAY 13, 2021
Few people have more experience with this move than Linda Lin , Director of Customer Success at the revenue intelligence platform Gong. Moving upmarket means larger customers and higher revenue, but it’s not without its challenges. For Linda, it all comes down to your approach to customer success.
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