Remove Customer Success Remove Product Marketing Remove Retention Remove Sales
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Lessons on Scaling Customer Success from $1M to $300M in ARR with Success Venture Partners

SaaStr

Customer success is all about outcomes. If you’ve raised venture capital, you know net revenue retention is important. What does NRR have to do with customer success? Anyone looking to grow their customer success team, or rather, drive growth and NRR, will have some valuable takeaways. (Will they expand?)

Scale 159
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What Does a Product Marketing Manager Do? 8 Key Responsibilities

User Pilot

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. At the same time?

Scale 239
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A Guide To SaaS Customer Retention Metrics & Benchmarks in 2023

Chart Mogul

Companies with best-in-class retention grew at least 1.8x In an uncertain market, customer retention is key. So if you are keeping a close eye on your retention metrics this year, you’re not alone. Retention is one of the most important metrics when building a successful SaaS business.

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Dear SaaStr: What’s The Number One Challenge for Scale-Up Stage Founders?

SaaStr

You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales. SaaS products get too complex to hack a product roadmap too long. You will need a VP of Product to scale your roadmap. Upsell and retention is an art, science and craft. Or at a minimum, immediately level things up.

Scale 233
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Product Marketing vs Growth Marketing: What Are the Differences?

User Pilot

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Looking for upselling opportunities where it makes sense to offer an upgrade to a delighted customer, and drive revenue.

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Product Marketing Metrics (KPIs) – How To Measure Success in SaaS

User Pilot

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing.