Subscription Flow

APRIL 18, 2024

In such a scenario, what subscription-based businesses like these dating apps usually do is they redirect their energies into improving their customer lifetime value by reworking their customer engagement model. What is the Customer Lifetime Value and Why Does it Matter (in the long run)?

Engagement 94

Engagement Customer Lifetime Value Revenue Subscription 94

User Pilot

MARCH 14, 2024

Looking for customer analytics use cases that can significantly improve your SaaS? This article lists key use cases for SaaS and explains how to implement them to unlock customer satisfaction and product growth. We also cover: Customer analytics categories. Increase customer lifetime value.

Customer Lifetime Value 104

Customer Lifetime Value SaaS Underperforming Technical Team Retention 104

User Pilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development.

Customer Success 74

Customer Success Retention Software Review Customer Lifetime Value 74

User Pilot

APRIL 8, 2024

If it’s the latter, then you’ve already experienced what bottom-up SaaS is! Our guide explains what exactly bottom-up SaaS is and covers the main growth strategies and tactics used by bottom-up companies. TL;DR In the bottom-up model, a SaaS company promotes the product to individual end-users and teams.

Strategy 88

Strategy Business SaaS Customer Lifetime Value 88

User Pilot

MARCH 25, 2024

Whether you’re planning your exit, seeking VC funding, or setting up ESOPs, a SaaS valuation is a must. Our article: Explains different SaaS valuation methods. Introduces key metrics that can affect your company’s value. Shows how to leverage PLG strategies to boost the value of your SaaS business.

SaaS 103

SaaS Customer Lifetime Value Acquisition Metrics 103

User Pilot

DECEMBER 19, 2023

Managing customer accounts is a pretty tough job, but you know what’s even tougher? SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. What is SaaS account management?

SaaS Payments 96

SaaS Payments Management Customer Lifetime Value SaaS 96

User Pilot

NOVEMBER 19, 2023

Learning how to improve cross-selling will let you tap into customer potential, provide additional value, and boost long-term retention. It’s much easier to sell to existing customers than to win over strangers, but how exactly do you cross-sell to SaaS users? Improves customer retention.

Strategy 91

Strategy Customer Lifetime Value SaaS Business 91

User Pilot

FEBRUARY 26, 2024

Digital product metrics are indicators that show how customers interact with your product and how they affect your business. They are a measure of the performance and health of your SaaS product. The customer acquisition cost formula. moment when they discover your product’s value. Feature usage rate formula.

Metrics 100

Metrics Customer Lifetime Value Scale SaaS 100

How To Buy Saas

MARCH 25, 2024

In this guide, we will explore the core advantages that SEO offers to one of the constantly growing industries, software as a service (SaaS). SEO is a neat way to start a successful SaaS business and remain competitive in the market. What is SaaS SEO ? Optimize your website for specific keywords aligned with your SaaS product.

Outsourcing Services 52

Outsourcing Services Customer Lifetime Value Business SaaS 52

User Pilot

FEBRUARY 28, 2024

To build a successful customer path, get your free Userpilot demo today! Try Userpilot and Take Your Product Engagement to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a customer path in SaaS? A customer path in SaaS is a map used to visualize the ways users navigate across your product.

Customer Lifetime Value 103

Customer Lifetime Value SaaS Software Review Acquisition 103

User Pilot

MARCH 19, 2024

Measure your UX optimization efforts After implementing the changes, see how the following metrics improved: Customer satisfaction score : Are users enjoying an optimal user experience while using your SaaS product? Customer effort score : Can users easily navigate your product, resolve issues, and find helpful information?

User Experience 103

User Experience SaaS AI Search Customer Lifetime Value 103

User Pilot

NOVEMBER 5, 2023

We also give you a bunch of tips on how to implement it in your SaaS. TL;DR Customer Value Management (CVM) is a business process that focuses on analyzing customer needs , building outstanding products that satisfy them, and enabling users to realize their value. What is customer value management?

Management 102

Management Scale Customer Lifetime Value SaaS 102

User Pilot

APRIL 16, 2024

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. TL;DR A product experience strategy is a set of tactics focused on enhancing user interaction with the product to improve satisfaction, retention , and value.

Strategy 101

Strategy Customer Lifetime Value Onboarding User Experience 101

The SaaS CFO

SEPTEMBER 8, 2022

SaaS revenue models are changing, and so should our SaaS metrics. A SaaS founder emailed me recently about the customer lifetime value metric. His SaaS company has significant usage revenue in addition to traditional subscription MRR. Customer lifetime value (LTV or CLTV) […].

Customer Lifetime Value 104

Customer Lifetime Value Revenue Subscription Payment Features 104

User Pilot

SEPTEMBER 19, 2023

SaaS analytics are data points used to track customer behavior across all customer journey stages. It helps SaaS companies understand how users interact, why they might leave, and ways to keep them engaged, ultimately leading to data-driven decisions and higher customer retention. Why is SaaS Analytics important?

SaaS 52

SaaS Customer Lifetime Value Churn Acquisition 52

SaaStr

MAY 13, 2021

. #429: In this episode, ProfitWell Founder & CEO Patrick Campbell shares benchmarks from over 23,000 companies and offers a helpful framework to re-evaluate your retention strategy and increase your CLV (Customer Lifetime Value) between 10 and 60%. Watch the full video here. Patrick Campbell.

Retention 147

Retention Subscription Payment Features Customer Lifetime Value 147

User Pilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. TL;DR Growth marketing focuses on enhancing customer lifetime value and retention through continuous experimentation and optimization. The tactics might shift, but the objective remains: optimizing every customer journey step.

Growth Marketing 105

Growth Marketing Marketing Customer Lifetime Value Scale 105

User Pilot

APRIL 23, 2023

Do you know which product health metrics to track to achieve long-term success for your SaaS business? You need to divide the total cost of sales and marketing by the number of new customers acquired to calculate CAC. Formula – Customer acquisition costs. Formula – Customer lifetime value.

Metrics 92

Metrics Customer Lifetime Value SaaS Scale 92

SaaStr

JUNE 11, 2020

Q: What is customer lifetime value, and why is it important? CLTV is critical (of course), but it has become less useful as a planning tool over time in SaaS. In the early days of SaaS, we all focused on Customer Lifetime Value. You do need to know how long your customers last.

Metrics 196

Metrics Customer Lifetime Value B2C B2B 196

User Pilot

JULY 31, 2023

Everybody in SaaS knows it’s relatively easy to attract users. The big deal is turning them into paying customers who keep renewing their subscriptions long-term. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. But look no further!

Retention 98

Retention Strategy Marketing SaaS 98

Stax

FEBRUARY 21, 2024

For modern Software as a Service (SaaS) companies, the automobile is replaced by primarily digital and cloud-based solutions and software. And because of the digital nature of SaaS businesses and their subscription-based business models, the ability to collect data on how the company is performing is easier and faster than ever.

SaaS Payments 88

SaaS Payments Payments Payment Services Stax 88

User Pilot

NOVEMBER 5, 2023

Wondering how to scale customer success in SaaS and drive product growth ? If you’re a leading SaaS company, you know that growth is directly tied to helping customers achieve their desired outcomes. An effective customer success team can, thus, drive revenue growth, reduce churn, and increase customer satisfaction.

Scale 100

Scale Customer Success Scaling SaaS 100

Baremetrics

SEPTEMBER 26, 2021

There might not be an industry more addicted to its metrics than SaaS, and there is good reason for it. Coming from data and engineering backgrounds, most SaaS founders know that good decisions require good data, and great decisions require as much good data as you can find. But how many SaaS financial metrics are you really tracking?

Metrics 95

Metrics SaaS Payments SaaS Customer Lifetime Value 95

User Pilot

APRIL 28, 2023

You can look into a range of metrics: the activation rate, time to value, feature adoption rate, user engagement score, and overall customer lifetime value. User engagement score: How engaged your customers are? Customer lifetime value: The total revenue a customer brings you over their entire customer lifecycle.

Customer Lifetime Value 94

Customer Lifetime Value SaaS Innovation Underperforming Technical Team 94

User Pilot

FEBRUARY 10, 2022

Wondering how you can improve the product adoption rate of your SaaS business? As users adopt more and more features down their journey and continue getting value from them, they become loyal and profitable customers. What is product adoption in SaaS? Product adoption rate benchmarks in SaaS. Time to value (TTV).

Customer Lifetime Value 98

Customer Lifetime Value SaaS Underperforming Technical Team Software Review 98

Baremetrics

MAY 18, 2021

Working to acquire, qualify, and convert leads is a critical part of SaaS business success, whether you’re a startup or an established enterprise. It’s most helpful to organize your efforts using a well-constructed SaaS sales conversion funnel. Your SaaS funnel is a model that visualizes important stages along the customer journey.

SaaS Payments 100

SaaS Payments Customer Lifetime Value Payments SaaS 100

User Pilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? And what are some of the best practices and examples across the customer journey?

Customer Success 98

Customer Success Strategy Customer Lifetime Value SaaS 98

User Pilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. SaaS Conversion Funnel. Book a demo to learn how it can help you, too.

SaaS 86

SaaS Sales Funnel Customer Lifetime Value Acquisition 86

Cobloom

JUNE 1, 2021

Struggling to keep your SaaS company's churn rates down? Where upsells outpace lost customers). In this article I run through 5 of the most common sales & marketing mistakes we see SaaS companies making. Think that there's more you could be doing to approach the much revered negative churn? You've come to the right place.

Churn 92

Churn Customer Lifetime Value SaaS Marketing 92

User Pilot

FEBRUARY 22, 2024

Use the customer retention formula [(E-N)/S] x 100 to calculate the rate at which your company retains customers. Your customer retention rate should growth stage of your company and the industry it is in. Personalize the experiences of your new customers to accelerate their time to value.

SaaS Payments 52

SaaS Payments Payment Methods Strategy Payments 52

Baremetrics

MAY 26, 2021

We’ve previously discussed the process of developing a financial model for your SaaS company, in a simple, easy to update format. While financial models are challenging for every business, SaaS companies have unique challenges and a focus on recurring revenue and customer loyalty. Get started with a 14-day free trial.

Metrics 59

Metrics Customer Lifetime Value SaaS Forecasting 59

User Pilot

JULY 23, 2023

Define and monitor the following KPIs: Customer acquisition cost , Customer Lifetime Value to Customer Acquisition Cost ratio , monthly recurring revenue , retention rate , organic search traffic, and return on ad spend. Align your teams with clear communication channels like Slack. Who is part of the GTM team?

Marketing 88

Marketing Customer Lifetime Value SaaS Advertising 88

User Pilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. Focusing on extending the customer lifetime value of existing customers Expanding the customer lifetime value is a crucial strategy for sustainable business growth and profitability.

Product Marketing 103

Product Marketing Marketing Social Media Scale 103

User Pilot

DECEMBER 23, 2023

By acting on the insights from retention analysis , you can improve customer satisfaction and loyalty. It also allows you to increase customer lifetime value and the overall profitability of the product. A good user retention rate for a SaaS product is 90-97%. It’s how many users abandon the product. Book the demo!

Retention 98

Retention Customer Lifetime Value Social Media Churn 98

User Pilot

OCTOBER 5, 2023

Reducing the CAC payback period can help SaaS companies boost their financial performance and drive growth. TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. There are 3 main reasons why a SaaS company should track the CAC payback period.

SaaS Payments 104

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 104

Subscription Flow

NOVEMBER 23, 2023

In the fast-paced business environment of today, it is imperative to comprehend the significance of SaaS renewal management. You run the risk of losing out on important opportunities if your contracts are set to automatically renew and you do not have a strong SaaS renewal management system.

SaaS Payments 59

SaaS Payments Payment Features Payments Strategy 59

User Pilot

MAY 17, 2021

Product Marketing Metrics – Customer Journey Metrics (KPIs) to track. KPI #1: Conversion Rates for Product-Led Growth SaaS. Conversion rate is one of the most tracked metrics in SaaS as it tells you how users are progressing from one stage to the next in the customer journey. Active User in SaaS.

Product Marketing 98

Product Marketing Metrics Customer Lifetime Value Marketing 98