FastSpring

JULY 12, 2019

However, there’s one metric that doesn’t get as much attention—customer lifetime value. Since most SaaS and subscription-based businesses depend on recurring payments to sustain themselves, it can pay dividends to keep a close eye on lifetime value and customer retention rates.

Customer Lifetime Value 68

Customer Lifetime Value Payment Features Finance Payment Solutions 68

SaaStr

JUNE 11, 2020

Q: What is customer lifetime value, and why is it important? In the early days of SaaS, we all focused on Customer Lifetime Value. In B2C and high-churn environments, it’s indeed a critical metric. You do need to know how long your customers last. But Not the North Star Metric It Used To Be.

Metrics 197

Metrics Customer Lifetime Value B2C B2B 197

The SaaS CFO

SEPTEMBER 8, 2022

SaaS revenue models are changing, and so should our SaaS metrics. A SaaS founder emailed me recently about the customer lifetime value metric. His SaaS company has significant usage revenue in addition to traditional subscription MRR. Customer lifetime value (LTV or CLTV) […].

Customer Lifetime Value 104

Customer Lifetime Value Revenue Subscription Payment Features 104

User Pilot

JULY 13, 2023

In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company growth rate formula. Conversion rate measures the percentage of users who take a desired action, such as converting from free trials to paying customers.

Metrics 98

Metrics Customer Lifetime Value Benchmarks Churn 98

User Pilot

JUNE 26, 2023

Want to track the different types of product metrics to get product growth insights ? Product metrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. You can also use a product metrics framework, ie. What are product metrics?

Metrics 96

Metrics Customer Lifetime Value SaaS Acquisition 96

User Pilot

MARCH 31, 2023

Analytics vs metrics – how do they differ from each other? Though both are important, analytics and metrics have distinct meanings and purposes in your data analytics process. Understanding the nuances between them is critical to utilize them to improve your feature adoption , customer behavior, etc.

Metrics 98

Metrics Customer Lifetime Value Data Analysis Engagement 98

User Pilot

APRIL 23, 2023

Do you know which product health metrics to track to achieve long-term success for your SaaS business? The right metrics and data will offer valuable product growth insights to help you make data-driven decisions about optimizing your products’ performance. Lifetime value determines revenue potential from each customer.

Metrics 97

Metrics Customer Lifetime Value SaaS Scale 97

ChurnZero

DECEMBER 19, 2023

Metrics are the language of business. Metrics are the key to aligning with finance , proving value to your leadership and of course understanding the health of the business. So what metrics are customer success teams tracking as we move into 2024? Net revenue retention (NRR). Expansion revenue.

Customer Success 52

Customer Success Metrics Customer Lifetime Value Leadership 52

User Pilot

MAY 31, 2023

Not sure how to measure product adoption or what metrics to track? In this article, we’ll explore how to measure product adoption and twelve key metrics that can provide valuable insights into product adoption. Tracking these metrics is easiest with a digital adoption and product analytics tool. What is product adoption?

Metrics 98

Metrics Customer Lifetime Value Churn Retention 98

User Pilot

JUNE 2, 2023

Product adoption metrics tell you how well your platform is performing. By regularly tracking them, you can improve your in-app experience and drive higher feature adoption —which translates to more retention and customer loyalty. In this article, we dived into 13 important adoption metrics to measure. What is time-to-value?

Metrics 98

Metrics Customer Lifetime Value Churn Onboarding 98

User Pilot

OCTOBER 4, 2023

Net monthly recurring revenue (MRR) growth enables you to calculate the change in your company’s recurring revenue on a month-to-month basis. As we will see in this article, there are several key factors that affect monthly revenue. A similar concept is ARR, annual recurring revenue. How to calculate MRR growth rate?

Metrics 105

Metrics Customer Lifetime Value Churn Retention 105

User Pilot

JANUARY 19, 2023

Do you want to measure your product’s success using quantitative metrics? You need to have a solid understanding of key quantitative metrics if you want to focus on and improve essential aspects of SaaS businesses like success measurement and customer retention. What are quantitative metrics? How do they differ?

Metrics 98

Metrics Customer Lifetime Value Retention Onboarding 98

Baremetrics

MAY 18, 2021

The Baremetrics customer segmentation tool helps you divide your customers by any metric you choose. But what are the top customer segmentation metrics? All the data your startup needs Get deep insights into your company's MRR, churn and other vital metrics for your SaaS business. Try Baremetrics free.

Metrics 99

Metrics Customer Lifetime Value Social Media Churn 99

Baremetrics

SEPTEMBER 26, 2021

There might not be an industry more addicted to its metrics than SaaS, and there is good reason for it. But how many SaaS financial metrics are you really tracking? Most SaaS companies keep an eye on churn, but do you calculate both revenue churn and customer churn? What are metrics? Revenue and expense metrics i.

Metrics 95

Metrics SaaS Payments SaaS Customer Lifetime Value 95

ChurnZero

JUNE 9, 2023

Good sales teams typically get the budget, headcount and tools they desire because the function is tied to revenue. However, that’s not always the case for Customer Success (CS) teams even though they are often responsible for renewals and expansions. To that end, here are the metrics you can use to get started.

Finance 98

Finance Metrics Customer Success Headcount 98

ChurnZero

FEBRUARY 14, 2023

Some Customer Success metrics are considered standard but there’s often more than meets the eye. Sales and marketing professionals that geek out on metrics can find themselves in deep philosophical debates about the best numbers to track. There is often more than one way to calculate a given Customer Success metric; Gaming.

Customer Success 94

Customer Success Metrics Software Review Customer Lifetime Value 94

Baremetrics

NOVEMBER 2, 2021

To get the most out of the time and money invested into their apps, Shopify App Developers need to track the core metrics of their industry. What is a business metric? Why you need to track business metrics for Shopify App Developers 10 business metrics for Shopify App Developers 1. What is a business metric?

Payment Solutions 98

Payment Solutions Outsourced Development Underperforming Technical Team Metrics 98

User Pilot

MARCH 25, 2024

Introduces key metrics that can affect your company’s value. Shows how to leverage PLG strategies to boost the value of your SaaS business. It uses revenue and operating costs to determine the company’s value. To calculate the metric, add all 4 of them. Covers common valuation mistakes.

SaaS 105

SaaS Customer Lifetime Value Acquisition Metrics 105

Totango

MAY 14, 2021

Customer retention is the keystone in any customer success strategy. There are many different types of customer retention metrics that one can track. Which customer retention metrics have the biggest impact on your business? Customer Retention Rate. The result is your customer retention rate.

Metrics 65

Metrics Retention Software Review Customer Lifetime Value 65

Baremetrics

AUGUST 18, 2021

Overview Baremetrics Application of Baremetrics on Net Revenue and Operating Income Dashboards and metrics Forecasts Benefits of using Baremetrics Why Do You Need Baremetrics? Overview In general conversation, the terms revenue and income are interchangeable. These metrics are important in a subscription type of business.

Payment Services 90

Payment Services Payments Revenue SaaS Payments 90

User Pilot

MAY 17, 2021

With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is a Product Marketing KPI metric? Customer Journey KPIs to track: conversion rates and velocity metrics.

Product Marketing 98

Product Marketing Metrics Customer Lifetime Value Marketing 98

Baremetrics

MAY 26, 2021

While financial models are challenging for every business, SaaS companies have unique challenges and a focus on recurring revenue and customer loyalty. This helps you set realistic goals, more accurately predict growth and forecast your recurring revenue, and understand how many new customers you need to acquire to meet those goals.

Metrics 59

Metrics Customer Lifetime Value SaaS Forecasting 59

User Pilot

FEBRUARY 28, 2024

Analytics dashboards are the best way to monitor metrics that track each stage of the customer path. Design intuitive products with customer paths in Userpilot. How do you track each stage of your customer path? Customer journey metrics to track in the awareness stage Impressions. Website visits.

Customer Lifetime Value 105

Customer Lifetime Value SaaS Software Review Acquisition 105

User Pilot

DECEMBER 12, 2022

Read on to learn how to choose the right engagement metrics for your dashboard and how to build one code-free. A customer engagement dashboard helps you collect customer engagement data in one place, providing an instant overview of user interactions with your product. Product usage metrics.

Engagement 98

Engagement Metrics Scale Customer Lifetime Value 98

Baremetrics

DECEMBER 12, 2021

AARRR is an abbreviation that stands for “acquisition, activation, retention, referral, and revenue”. AARRR, often called the pirate metrics framework (as in “arr, matey”), helps Shopify Partners perfect their funnel by providing actionable metrics for each stage of the sales and marketing strategy. Activation 3. Retention 4.

Metrics 98

Metrics Acquisition Customer Lifetime Value Retention 98

Baremetrics

APRIL 13, 2021

Value metrics influence how much you charge customers for your SaaS product or subscription service. These metrics determine whether users consider your product or service a good value for the money. Track SaaS metrics with Baremetrics , the No.1 1 What are Value Metrics? Table of Contents.

Metrics 98

Metrics SaaS Subscription Payment Features 98

User Pilot

MARCH 14, 2024

This article lists key use cases for SaaS and explains how to implement them to unlock customer satisfaction and product growth. We also cover: Customer analytics categories. The three types of customer analytics and their significance. Key metrics you should be measuring. Increase customer lifetime value.

Customer Lifetime Value 105

Customer Lifetime Value SaaS Underperforming Technical Team Retention 105

Baremetrics

FEBRUARY 15, 2021

Confused about customer churn vs. revenue churn? Churn means lost money or lost customers. These metrics help you understand two different things: Customer churn — the number of people you've lost. Revenue churn — the amount of revenue you've lost. Customer churn = customers lost.

Churn 105

Churn Payments Revenue SaaS Payments 105

Baremetrics

APRIL 6, 2021

When you’re looking at your business goals, you need to consider not only your existing monthly revenue but your contraction monthly recurring revenue (MRR). Contraction Monthly Recurring Revenue (MRR) is an extremely important metric for subscription businesses. Want to Reduce Your Churn? Want to try it for yourself?

Outsourced Development 99

Outsourced Development Payments Revenue Payment Services 99

FastSpring

APRIL 26, 2022

“It’s likely that a finance or sales tools will be less susceptible to churn than a marketing tool, simply because it’s perceived to be more directly responsible for revenue.”. Ryan points out that many of the largest SaaS companies target enterprise customers that use longer contract lengths, so their churn rate will be lower.

Benchmarks 123

Benchmarks Churn Payments SaaS Payments 123

User Pilot

OCTOBER 5, 2023

Our guide explores: What exactly CAC payback is Why you should be tracking it How to calculate the CAC payback period for your SaaS What other metrics you need to track How to reduce your CAC payback period We also look at how Userpilot can help you do the job. Let’s get right to it! Book the demo to see how! What is CAC payback?

SaaS Payments 105

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 105

SaaStr

JANUARY 12, 2021

Xero is a very interesting SaaS case study with (x) the majority of its revenue outside the U.S., Here are a few: All the way until $600m+ ARR, the majority of Xero’s new bookings and revenue still came from Australia and New Zealand! Customer Lifetime Value is 81 months, from SMBs. This is a critical metric.

Customer Lifetime Value 220

Customer Lifetime Value SMB Churn Scale 220

CustomerSuccessBox

JULY 15, 2021

ARPU is an acronym that stands for Average Revenue Per User or Average Revenue Per Unit depending on what type of business you run. For a SaaS business, it is the average revenue extracted per user and for any eCommerce or any other product business, it is the unit. That also helps in classifying high and low revenue products.

Revenue 52

Revenue Customer Lifetime Value Acquisition Churn 52

ChurnZero

MARCH 31, 2022

Did you catch our Customer Success and SaaS metrics crash-course webinar with leading SaaS expert Dave Kellogg, of Dave Kellogg Consulting ? We’d like to extend a huge thanks to Dave for his expert insights below, which will help you choose and use Customer Success and SaaS metrics in a more nuanced and purposeful way.

Customer Success 98

Customer Success Metrics Technical Review Scale 98

Totango

FEBRUARY 23, 2024

Totango’s Chief Marketing Officer (CMO) Karen Budell recently joined an episode of the MarTech podcast to discuss the importance of the partnership between marketing and customer success and explain why Chief Customer Officers (CCOs) should have a seat next to CMOs at the C-suite table. Here are three key takeaways from the podcast.

Scale 91

Scale Customer Lifetime Value Acquisition Customer Success 91

User Pilot

NOVEMBER 19, 2023

Effective cross-selling offers the following benefits: Adds more value for existing customers. Improves customer retention. Increases the customer lifetime value. Increases revenue through expansion. Cross-selling and upselling are two different ways to increase expansion revenue.

Strategy 101

Strategy Customer Lifetime Value SaaS Business 101

User Pilot

OCTOBER 31, 2022

Looking for the right product engagement metrics to track and see how well users are interacting with your product? As a product manager, you need to track product engagement metrics as it allows you to measure user engagement and find ways to deliver more value to your daily active users. Let’s go!

Engagement 98

Engagement Metrics Strategy Churn 98