I recently did a consulting project where I worked with an experienced executive to provide a crash course in SaaS metrics. In order to perform that assignment, I decided not to make an entire course, but simply the syllabus for one, as a way to guide our conversations.
While I have no intention of attempting the Herculean task of turning this ten-page outline into a course, I do think sharing the outline itself is potentially useful for two reasons:
- It took a large amount of effort to map things into a structure. I think the structure itself adds value both because it is logical and fairly comprehensive.
- It provides a lot of embedded links (often but not always to Kellblog) that can help the reader get deeper on various topics.
Here is a link to the outline. As a teaser, here’s the first part it:
Wow. That is Herculean.
Thank you for sharing this, albeit that now no SaaS CEO can ever hide behind ‘we don’t keep track of this…’. ;-)