Userpilot vs Mixpanel: Which is Better for User Analysis?
Is Userpilot or Mixpanel the best tool for user analytics? And is there a better software that would better fit your needs?
With so many alternatives on review sites, it’s a bit tricky to choose one.
You need to consider your priorities and what functionality you’ll need from the tool to get the job done. Then there’s also the price that needs to match your budget. Right?
In this post, we’ll discuss exactly that – what the perfect tool for performing user analysis should deliver and which will be the best choice for your company’s needs.
Let’s dive in!
TL;DR
- Let’s explore how Userpilot and Mixpanel compare when it comes to performing user analysis.
- Userpilot is a product growth platform that drives user activation, feature adoption, and expansion revenue. It also helps product teams collect user feedback, streamline onboarding, and gather actionable insights from analytics.
- Mixpanel is a simple and powerful product analytics tool that allows product teams to track and analyze in-app product engagement. It allows your team to see every moment of the customer experience clearly, so you can make changes that work.
- Mixpanel is a popular analytics platform, but Userpilot’s unique features and capabilities make it a better choice for companies seeking more specialized insights and streamlined user experience management. Here are 3 advantages of using Userpilot over Mixpanel:
- Advanced user segmentation: Regarding targeted segmentation, Userpilot has a broader array of attributes like in-app behaviors and demographics. These features ensure more precise insights for tailored user experiences.
- Seamless user insights integration: Unlike Mixpanel, Userpilot’s integrations extend beyond analytics, allowing you to connect qualitative insights from user feedback, surveys, and NPS scores directly into the platform.
- User-friendly and simple: Userpilot has a more intuitive interface and guided setup, making it accessible even to users with limited technical backgrounds.
- Get a Userpilot demo and drive your product growth code-free.
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What is user analysis?
User analytics is the process of capturing and analyzing user behavior within your product. This helps to understand how different segments act in-app, identify friction and drop-off points, and make data-driven decisions.
Must have features for user analytics tools
Choosing the right user analytics tool is important for understanding your customers’ behavior and optimizing their journey. Here’s what you should look for:
- Event tracking: The chosen tool should come with the ability to set up events for monitoring in-app behavior. It should be capable of tracking both client and server-side events so you can have a better understanding of how users interact with your product.
- Analytics dashboards: These include no-code reports and dashboards that you can easily build to draw meaningful insights from collected data. It’s also highly recommended that these dashboards have advanced segmentation filters so you can filter data for a better understanding of specific user groups.
- Surveys: In addition to behavioral data, it’s also necessary that the chosen tool is capable of collecting and analyzing feedback. Such direct data from customers can help you understand customer expectations and work on improving your product.
Userpilot for user analytics
User analytics lets you track and analyze the behavior of users within your product. Userpilot lets you filter through customers from a unified dashboard, extract insights from specific segments or time periods, and create custom segments for all users who meet certain conditions. Here’s an overview of Userpilot’s analytics features:
- Users dashboard: Userpilot’s users dashboard gives you an overview of all user data in one place. You’ll be able to filter by segments, which companies users are from, or when they were last seen active. You can also export data in bulk as a CSV or perform actions on individual users.
- User and company profiles: Here you can view data related to a certain user/company to gain insights into their behavior i.e. Top events, Top pages, Sessions, Sentiment – user’s feedback (NPS & Survey), etc. With such granular insights, you can go one step further with your personalization efforts.
User profile with top event data.
- Audience insights: Much like the overview dashboard, the Insights section lets you filter metrics by segment, company, and time period. You’ll be able to choose between a daily, weekly, or monthly view and then compare data between the current and previous time periods.
- Conditional segmentation: Practical use cases for user analytics include creating segments for all users that meet certain conditions. For instance, you could reach out to companies in a certain country when creating a new flow or target customers who have tried certain features.
- Saved reports: With Userpilot, you can create funnels, trends, retention tables, and path reports. The saved reports dashboard lets you view, edit, duplicate, or delete any trend and funnel reports you’ve created. You’ll also be able to sort by report type, filter by the teammate who created the report, or export in bulk if you need a CSV of your user analytics.
- Dashboards: Once you log in to Userpilot, you will see a collection of dashboards that collects all your key product metrics like product usage, user activation, feature engagement, etc. These dashboards are automatically available without you having to set anything up.
Types of analytics dashboards currently available in Userpilot.
In-app events in Userpilot
Tracking and analyzing event data gives you a better understanding of user behavior so you can capitalize on opportunities to improve the in-app experience.
Here are the ways you can use Userpilot as an event-tracking tool:
- Event tracking: The Userpilot flow builder lets you track custom events by tagging individual features (Feature Tag), by API (called Tracked Events) or by setting them up using a combination of feature tags and tracked events (Custom Events).
- Feature tags: Userpilot’s no-code feature tagger lets you track important features/elements based on different interaction types (clicks, hovers, and text inputs). You can then display the engagement and performance of different features through heatmaps.
- Data integrations: Userpilot has native integrations with popular analytics tools like Amplitude, Mixpanel, Google Analytics, and more. This makes it possible to sync your event data across multiple tools within your tech stack.
In-app surveys in Userpilot
In-app surveys are an effective way to collect direct feedback from users without being at the whim of their email inboxes. Userpilot’s built-in functionality lets you create surveys, translate them, and track granular survey analytics that offer additional user insights.
Here are the Userpilot features you can use when building in-app surveys:
- Survey templates: Userpilot’s no-code survey builder has 14 templates to choose from. These include NPS, CSAT, and CES surveys among others for collecting quantitative and qualitative feedback from users. You can add a series of questions to gather valuable insights.
- Survey translation: Userpilot’s AI localization feature lets you translate surveys in a matter of minutes. All you need to do is add the desired locale and leave the rest to Userpilot. You can also make manual tweaks to translations if needed.
- Advanced analytics: Userpilot has detailed analytics that shows what percentage of users chose a specific option, summarizes the most popular choices, and lets you browse through open-ended responses to extract insights from qualitative feedback.
Mixpanel for user analytics
Mixpanel provides deep, granular, user-level analytics that can help teams build profitable products.
Here are the features available for user analytics on Mixpanel:
- Data collection and storage: Mixpanel seamlessly gathers data from diverse sources, establishing a consistent inflow on monthly, weekly, and real-time bases. This data, meticulously stored, remains accessible and secure, encouraging scalability.
- In-depth data analysis: Mixpanel uses machine learning to mine user data for insights that transcend conventional queries. These insights hold the potential to reveal unexplored avenues for product enhancement. The tool acts promptly, notifying product teams of anomalies and suggesting adjustments to amplify user value.
- A/B and multivariate testing: Mixpanel provides a suite of tools for A/B and multivariate testing. Testing new forms, text, images, and workflows can help analyze hypotheses and improve the user journey.
In-app events in Mixpanel
Mixpanel can track any event in less than 5 minutes. It can track sign-up events, value moment events, and so on. With this, you can understand your product’s growth by counting the number of sign-ups, and tracking a Value Moment event when a user reaches value in your product.
The only feature available for this is the custom event tracking feature.
However, you can track events through buttons by creating a button. How? With Userpilot. Once the user clicks on it, data is sent to Userpilot, indicating that the tracked event has occurred.
In-app surveys in Mixpanel
Mixpanel doesn’t support in-app surveys so you can’t collect direct customer feedback with it. Therefore, to collect in-app feedback, you’ll have to use third-party tools that integrate with Mixpanel. Some tools in the list include Survicate, Hotjar, Chameleon, etc.
Pros and cons of Userpilot
While Userpilot’s versatile feature set and relatively affordable entry-level plan make it an attractive option for most SaaS companies, there are bound to be certain scenarios where it simply isn’t the right tool for the job.
Here are a few scenarios where you should look for a different tool other than Userpilot:
- Tight budgets: Userpilot is the best option for mid-market SaaS companies who want to get the most bang for their buck with plans including unlimited feature usage, fully interactive walkthroughs, advanced analytics, integrations, and a wide array of feedback collection mechanisms — all starting at $249/month. However, early-stage startups with sub-$100 budgets may want to look into options like Intercom, UserGuiding, and Product Fruits.
- Employee onboarding: Userpilot’s Chrome extension and no-code flow builder only works with your product, meaning it can’t be used to onboard employees to third-party apps. For onboarding internal teams, WalkMe is a viable solution that you should consider.
- Mobile apps: Userpilot is only compatible with responsive web apps as a narrow focus is essential to providing the best functionality needed to onboard users. As such, those looking to onboard users to mobile apps should check out platforms like Appcues and Pendo.
Pros of Userpilot
As a full-suite digital adoption platform, Userpilot has all the features you need to onboard users, track analytics, and gather feedback from customers without writing a single line of code. Here are a few pros of using Userpilot as your product growth solution:
- No-code builder: Userpilot’s Chrome extension lets you build flows, add UI elements, and tag features without writing a single line of code.
- UI patterns: There are plenty of UI patterns to choose from when using Userpilot, such as hotspots, tooltips, banners, slideouts, modals, and more!
- Startup-friendly: Userpilot’s entry-level plan gives you access to all available UI patterns so you can hit the ground running.
- Walkthroughs and flows: Build engaging interactive walkthroughs and personalized onboarding flows that target specific segments of your user base.
- Self-service support: Build an in-app resource center to help users solve problems, customize its appearance to align it with your brand, and insert various types of content (videos, flows, or chatbots) to keep your customers satisfied.
- A/B testing: Userpilot’s built-in A/B testing capabilities will help you split-test flows, iterate on the best-performing variants, and continually optimize based on user behavior.
- Feedback collection: Userpilot has built-in NPS surveys with its own unified analytics dashboard and response tagging to help you retarget users. There are other survey types to choose from and you can even create your own custom survey.
- Survey templates: There are 14 survey templates to choose from so you can gather feedback on specific features or run customer satisfaction benchmarking surveys like CSAT and CES.
- Advanced analytics: Userpilot lets you analyze product usage data, monitor engagement on all in-app flows, and use the data to create user segments that are based on behaviors instead of demographics.
- Event tracking: Userpilot’s no-code event tracking lets you tag UI interactions (hovers, clicks, or form fills) and group them into a custom event that reflects feature usage.
- Third-party integrations: Userpilot has built-in integrations with tools like Amplitude, Mixpanel, Kissmetrics, Segment, Heap, HubSpot, Intercom, Google Analytics, and Google Tag Manager so you can share data between all the solutions in your tech stack.
Cons of Userpilot
Of course, no tool is perfect and there are a few cons to consider before choosing Userpilot as your user onboarding or product growth solution:
- Employee onboarding: Currently, Userpilot only supports in-app customer onboarding.
- Mobile apps: Userpilot doesn’t have any mobile compatibility which could make it difficult for developers with cross-platform applications to create a consistent user experience for both versions of their product.
- Freemium plan: There’s no freemium Userpilot plan so those bootstrapping their startup and need sub-$100 solutions should consider more affordable onboarding platforms like UserGuiding or Product Fruits.
Pros and cons of Mixpanel
Let’s look at the most common scenarios where Mixpanel is NOT the right tool for your user onboarding needs, and you should be looking into using a different one:
- You need better customer support: Mixpanel has been criticized for its poor customer service. You can have a hard time getting the software problems fixed quickly since you might rarely get an instant response from the support team.
- You want behavior-driven product tours: you are seeking to guide users through their product’s features using behavior-driven triggers, a solution like Userpilot is more appropriate.
- You want advanced segmentation: You can create targeted user segments based on specific parameters such as pricing plans, company, location, required actions, NPS score, and more on Userpilot.
Pros of Mixpanel
Let’s have a look at the pros of using Mixpanel:
- Sophisticated features that enable granular data analysis are a significant advantage of using Mixpanel because they allow you to gain deeper insights into user behavior, interactions, and trends. For example, with the event tracking feature, you can track user sign-ups, product purchases, clicks on specific buttons, and more.
- Unlimited segmentation capabilities: It offers unlimited segmentation capabilities on attributes, user properties, and cohorts. This level of segmentation gives you a more detailed view of your consumers and their engagement level.
- Easy-to-navigate UI patterns: The user interface of this platform is simple and has a wide variety of functions and resources to help you work in the most organized way, have better team coordination, and keep efficiency high.
- Seamless onboarding for your product team: Getting started on Mixpanel is easy and without stress. Register, choose a plan, or hop on for a free trial.
- A free plan that is sufficient for small SaaS companies: This free plan offers valuable features and resources — unlimited integrations, unlimited collaborators, templates, and essentials to get started quickly — that can help you gain insights into user behavior and make data-driven decisions, even when operating with limited budgets.
- Powerful interactive and easily accessible visuals: For quicker decision-making to beat analysis paralysis.
Cons of Mixpanel
While Mixpanel is a powerful product analytics tool with many great features, there are still some downsides. Here are the main cons of the tool:
- The free plan works well for small SaaS businesses, but enterprise-grade features can be expensive depending on your needs.
- You will need the help of your engineering team to set up and configure the tool — The platform’s advanced functionalities, custom event tracking and segmentation, might require a steeper learning curve, especially for those without a strong background in data analysis.
- Limited Attribution Models: While Mixpanel offers various analytics features, its attribution modeling capabilities might be more limited.
- There is no user feedback or engagement functionality, so you need third-party tools.
Userpilot vs Mixpanel: Which one fits your budget?
Understanding the cost implications is paramount when selecting the right solution for user analysis, so here’s a detailed pricing comparison of Userpilot and Mixpanel.
Pricing of Userpilot
Userpilot’s transparent pricing ranges from $249/month on the entry-level end to an Enterprise tier for larger companies.
Furthermore, Userpilot’s entry-level plan includes access to all UI patterns and should include everything that most mid-market SaaS businesses need to get started.
Userpilot has three paid plans to choose from:
- Starter: The entry-level Starter plan starts at $249/month and includes features like segmentation, product analytics, reporting, user engagement, NPS feedback, and customization.
- Growth: The Growth plan starts at $749/month and includes features like resource centers, advanced event-based triggers, unlimited feature tagging, AI-powered content localization, EU hosting options, and a dedicated customer success manager.
- Enterprise: The Enterprise plan uses custom pricing and includes all the features from Starter + Growth plus custom roles/permissions, access to premium integrations, priority support, custom contract, SLA, SAML SSO, activity logs, security audit, and compliance (SOC 2/GDPR).
Pricing of Mixpanel
Mixpanel’s pricing plan is divided into 3 plans; the starter plan, the enterprise plan, and the growth plan.
Here’s an overview of the pricing plans and features of each plan:
- Starter plan: This plan features essentials to find product-market fit. It is free and allows up to 20M monthly events. In addition, you get access to all core reports for user journey analysis, templates to get started easily, unlimited integrations, and unlimited collaborators.
- Growth plan: This plan costs $20 per month for up to 100M monthly events. You get all features in the starter plan plus unlimited saved reports to monitor, update & iterate on KPIs, Mixpanel modeling layer, and group analytics and data pipeline add-ons.
- Enterprise plan: This plan empowers your team, especially if you have a large organization. You’ll have to contact their sales representatives for the cost. This plan features all the benefits of the growth plan plus advanced access controls, shared data views for collaboration, automated provisioning & SSO, and prioritized support.
Userpilot vs Mixpanel – Why Userpilot might be a better choice?
Mixpanel is a popular analytics platform, but Userpilot’s unique features and capabilities make it a better choice for companies seeking more specialized insights and streamlined user experience management.
Here are 3 advantages of using Userpilot over Mixpanel:
- Advanced user segmentation: Regarding targeted segmentation, Userpilot has a broader array of attributes like in-app behaviors and demographics. These features ensure more precise insights for tailored user experiences.
- Seamless user insights integration: Unlike Mixpanel, Userpilot’s integrations extend beyond analytics, allowing you to connect qualitative insights from user feedback, surveys, and NPS scores directly into the platform.
- User-friendly and simple: Userpilot has a more intuitive interface and guided setup, making it accessible even to users with limited technical backgrounds.
What do users say about Userpilot?
Most users laud Userpilot for its versatile feature set, ease of use, and responsive support team:
I recently had the pleasure of using Userpilot, and I must say it exceeded all my expectations. As a product manager, I’m always on the lookout for tools that can enhance user onboarding and improve overall user experience. Userpilot not only delivered on these fronts but also went above and beyond with its impressive new features, unparalleled ease of use, and truly exceptional customer support.
What truly sets Userpilot apart is its outstanding customer support. Throughout my journey with Userpilot, the support team has been responsive, knowledgeable, and genuinely dedicated to helping me succeed. Whenever I had a question or encountered an issue, their support team was always there to assist promptly, going above and beyond to ensure my concerns were addressed effectively.
Source: G2.
Of course, other users are also kind enough to share constructive criticism regarding specific features like event tracking filters:
“The filtration while analyzing specific events is a little confusing. Understanding of custom properties and data management configuration could have been more organised.”
Source: G2.
Conclusion
This is the end of our thorough comparison between Userpilot and Mixpanel. You should be able to make a confident decision by now. If you’re looking for a solid tool for user analytics that promises great value for money, give Userpilot a go. Book a demo today.
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