How to Structure a Startup Sales Team for Optimal Land & Expand
Tom Tunguz
AUGUST 14, 2022
Most startups operate between 0.15-0.25. This land & expand team construct recognizes the difference in difficulty between landing & expanding accounts; also, the potential difference in ideal AE for each role. Top startups will record 200-300% NDR as PLG becomes a dominant go-to-market strategy. We agree there!
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