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7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri (Pod 576 + Video)

SaaStr

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. Founded in 2015, PayFit is a software company that empowers entrepreneurs and SMBs to digitize payroll and HR processes. Without an autonomous-first approach, you will miss out on many SMBs.

SMB 176
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Startup 411: Building for Scale with Google Cloud, Stairwell, Mashvisor, and Inworld.ai (Video)

SaaStr

To convert an idea into a successful venture, startups need to be equipped to scale. Mike Wiacek, CEO at Stairwell, Mo Jebrini, CTO at Mashvisor, and Michael Ermolenko, CTO at Inworld.ai, discuss with Helene Ambiana, Global SMB and Startups Marketing Director at Google Cloud, how they overcame the hurdles of scaling and reached their goals.

Scale 186
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5 Lessons on Building Your Sales Organization for Scale with Podium EVP of Sales, Than Hancock, and Head of West Coast Sales, Carlie Adams (Pod 552 + Video)

SaaStr

With scale, though, these priorities can change. But a more crystallized goal also becomes team development, culture, and cooperation. . Principle #4: At Scale, Focus is Critical. And with even more scale, determining whether to sell upstream (enterprise) or downstream (SMB) might prove challenging. Key Takeaways.

Scale 202
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The Playbook to Scaling Your Team in Hypergrowth with Flexport CRO Ben Braverman (Video + Transcript)

SaaStr

Hiring senior leaders can set companies up to fail and see how sticking with a current, successful model can be the key to hypergrowth. Rely on your success, know you are doing something right and scale faster. We’ve scaled it pretty far pretty quickly. We founded the company five years ago. FULL TRANSCRIPT BELOW.

Scale 192
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10 Lessons Learned Along the Path to $100M ARR with UserZoom CEO Alfonso de la Nuez and CMO Sophie Chesters (Pod 590 + Video)

SaaStr

If you establish the culture early—by choosing the right partners to start with, it will make your work much easier further down the line. In the early days, UserZoom struggled with deciding whether its target market should focus on enterprise or SMB. Pick the right partners to scale. Define and focus on one target persona.

Scale 197
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SaaStr Podcast #220: Leyla Seka, EVP @ Salesforce Mobile Discusses What Needs To Be In Place For Hyper-Scale

SaaStr

Over Leyla’s incredible 11 year journey with Salesforce she has seen the team scale from 1,800 to over 40,000 and revenue scale from $500m to over $16Bn. What were Leyla’s biggest learnings on people and business model through seeing the first hand hyper-scaling of Salesforce from $500m to $16Bn?

Scale 129
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SaaStr Podcasts for the Week with Pleo and Talkdesk — September 4, 2019

SaaStr

Before that, Jeppe was the CFO @ Tradeshift where he first hand saw their scaling to 190 countries with offices in 6 different locations. How does the product build in the early days differ when building for SMB vs enterprise? Why does Jeppe believe that building for SMB makes it easier to build a great culture internally?

Scale 134