SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. Founded in 2015, PayFit is a software company that empowers entrepreneurs and SMBs to digitize payroll and HR processes. Boterri’s company Accel invested in PayFit in 2017 and again in 2021.

SMB 178

SMB Sales Hiring Scale B2C 178

SaaStr

MAY 24, 2019

* How does Andrew advise founders on the question of whether to start in enterprise or SMB? What are the benefits of starting in SMB? How does the product and what you invest in proactively need to change as you move into enterprise? I had Jason VandeBoom of ActiveCampaign on the show, and he said SMB first works.

Sales Hiring 145

Sales Hiring Scale SMB Sales Recruiting 145

SaaStr

NOVEMBER 2, 2019

In Today’s Episode We Discuss: * How Krish made his way into the world of SaaS and came to found one of India’s fastest growing SaaS companies in Chargebee? How does Krish think about purely serving the SMB market? How does he think about the mortality rate of SMBs? That’s in a case when pricing is successful.

Scale 127

Scale SaaS Payments Sales Recruiting Payment Services 127

Casey Accidental

NOVEMBER 13, 2019

2 Founders have to shepherd the right new and existing resources most likely to value the business model transition and change the company culture. Strong businesses usually build a culture of understanding their customers and their model very well and catering to those needs. Excess SMB Inventory for Groupon.

Marketplace as a Service 106

Marketplace as a Service Business Model Business Underperforming Technical Team 106

SaaStr

JANUARY 28, 2020

Maria : Yeah, I think, coming from a marketing side and thinking about that as a marketer, marketing is all about investments. There’s none of the brands that you’ve seen get to an IPO or continue on to a Fortune 500 company that is not making some significant investments there. Aaron : And they just have to do it.

Sales Hiring 204

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 204

SaaStr

MARCH 27, 2019

I had one offer to go with this great Italian guy who was spinning off a technology from an Italian software company in an incubator in San Francisco. And the other job was to be an investment banker at Merrill Lynch. I think for me one of the biggest realizations for me, we were a mid market company, right, we grew up in SMB.

Scale 131

Scale VP of Engineering Mobile Scaling 131

SaaStr

SEPTEMBER 18, 2020

They’ve invested in all of these other businesses. And now they’re sitting in your conference room at your little company, and telling you, “Hey. You should go fix that, so that you have the opportunity to make these types of investments along the way, but totally get that it’s not for today.”

Sales Hiring 237

Sales Hiring CTO Hire Scale Investment 237