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Growth hacking for mobile apps with Aleksandra Siciarz

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Earlier this month, I had a chance to learn more Aleksandra Siciarz’s role as a mobile app marketing lead at GetResponse. Here she shares her thoughts on setting mobile growth strategy, measuring success, and of course, key subscription metrics for teams with mobile apps. Enter mobile. Mobile metrics and churn.

Mobile 53
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The Omnipresence of Omni-Channel Communication: Adapt or Die

The Marketing & Growth Hacking Publication

And we’re doing all of this on different devices, from mobile phones and tablets to laptops and even voice-activated smart speakers. The introduction of wireless technology combined with the massive adoption of mobile devices has revolutionized how we communicate. Take shopping, for instance. We also know where they like to buy.

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The Need-to-Know Mobile App Marketing Resources for This Year

The Marketing & Growth Hacking Publication

Mobile phone use has increased by more than 4 billion since 2015 , most of which can be attributed to the fact that smartphones are rapidly becoming a technological extension of ourselves. Forbes predicts that by the end of 2019, mobile advertising will drive as much as 75% of all digital spend. 385% growth through 2021.

Mobile 40
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Proximity Marketing: How Top Retail Brands Engage Users with Beacon Technology

The Marketing & Growth Hacking Publication

Such real-time communication is facilitated through the power of beacon technology. But, with a growing mass of customers now using mobile apps, proximity marketing is becoming once again rising in popularity with mobile marketers, spearheading their efforts in retail using cutting-edge beacon technology.

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How Can Brands Deliver Personalised Customer Experiences at Scale?

The Marketing & Growth Hacking Publication

In today’s digital era, how can brands adopt a mobile app-first approach to deliver better customer experiences? Mobile is no longer an isolated channel of customer acquisition, engagement, and monetisation. What can brands do to personalise their communication to maximise their ROI? That makes a lot of sense! Do not PUSH!

Scale 40
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How to Transform Your Social Media Followers to Paying Customers (11 Steps)

The Marketing & Growth Hacking Publication

And one of the best communication channels is “social media.” And the best part, you will open a durable channel of communication with your followers. Create mobile-first landing pages There are more mobile Internet users than desktop. This means that more people access and browse online through mobile devices.

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Marketing Tips for Small Fashion Businesses

The Marketing & Growth Hacking Publication

Personalize Your Mobile Marketing The mobile experience you offer customers shouldn’t be a carbon copy of your website. Tactics like offering customer profiles, remembering each customer’s purchase history, and recommending upsell and cross-sell products can be done on both desktops and mobile. We write good emails, too.”