SaaStr

AUGUST 20, 2020

Certain, far more SaaS unicorn and decacorn CEOs are active on Twitter, and they engage with us on Twitter. But LinkedIn is now bigger than Twitter for us in terms of engagement. Yes, these don’t get the same engagement as a “native” text post. Maybe you should invest a tiny bit more there, too.

Communication 220

Communication B2B Engagement Branding 220

Trint

SEPTEMBER 10, 2021

Since the introduction of the internet, digital communication in business has evolved rapidly. From how we interact with colleagues internally to how we engage with clients and prospects, these technological advances have overhauled the world of business. See how Trint’s technology can help you communicate with your teams.

Communication 130

Communication Social Media Business Marketplace as a Service 130

Tom Tunguz

JUNE 22, 2022

For web3 startups to thrive, their marketing teams will need to spend marketing dollars to acquire users efficiently. Existing marketing technology won’t work for web3. Web2 marketing employs the cookie as the primary identifier of a person, not a wallet. Advertisers seek to optimize their marketing funnels.

Marketing 332

Marketing Blockchain Advertising Government 332

User Pilot

FEBRUARY 7, 2023

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. TL;DR In-app communication shouldn’t be used interchangeably with push notifications since the two have very different use cases. What is in-app communication?

Communication 98

Communication Onboarding User Experience Retention 98

Intercom, Inc.

OCTOBER 28, 2020

Banners are a highly effective new type of message for your customer engagement strategy. You can set rules to trigger the banner, and also goals to measure its effectiveness, so you’ll get insights into how well your various banner messages are engaging customers. They allow you to proactively communicate known issues.

Engagement 239

Engagement Mobile Onboarding Communication 239

Intercom, Inc.

APRIL 4, 2018

First, it’s important to note there’s a big difference between actual communication volume and perceived communication volume (i.e., When it comes to perceived communication volume, there are five factors at play. The aim of this is to keep frequency low and encourage communication with the customer. There’s more at play.

Communication 216

Communication Government Scale Onboarding 216

Totango

JUNE 21, 2023

The cross-functional nature of customer success As we continue to redefine the landscape of customer success (CS), one thing is clear: the customer journey is a collaborative endeavor that involves marketing, sales, customer success, and product teams. This enhances your user engagement and ensures your customers are always informed.

Communication 83

Communication Customer Success Scale Enterprise 83

User Pilot

FEBRUARY 20, 2024

Targeted email marketing is the secret ingredient that every SaaS needs in order to make email an effective channel But how can you implement it in a way that improves product engagement and drives business growth?

Marketing 104

Marketing Customer Lifetime Value Technical Review Software Review 104

Tom Tunguz

MARCH 3, 2020

The 9 Disciplines of Great SaaS Companies remains one of the most popular posts on marketing on this blog. Gabe Larsen , the VP of Growth at Kustomer, has a marketing scorecard that goes one level deeper and breaks down some of the key elements of key marketing processes. Product Marketing is the starting point for marketing.

Underperforming Technical Team 275

Underperforming Technical Team Marketing Scale Social Media 275

Intercom, Inc.

OCTOBER 8, 2019

If you’re one of these people, you’ve probably experienced first-hand the challenge of communicating the value of good content design to the rest of your product team. And it can therefore be difficult to engage in conversations about content design at that deeper level. It’s difficult for them to see, understand and value.

Communication 171

Communication Consulting Engineering Product Marketing 171

Buffer Resources

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Technical Review 102

Technical Review Startup Social Media Marketing 102

User Pilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! What is behavioral marketing?

Product Marketing 98

Product Marketing Marketing Churn Customer Lifetime Value 98

InsightSquared

OCTOBER 10, 2019

With communication taking on digital forms, tech-based tools and solutions are lucrative to the success of a modern sales and marketing strategy. A successful tech-based communication strategy depends on defining the plan, finding and implementing the right tools, and taking measures to ensure their longevity. Design a Strategy.

Communication 70

Communication Sales Recruiting Marketing Sales 70

Intercom, Inc.

OCTOBER 12, 2022

Customer engagement is the lifeblood of internet business. In a competitive, ever-changing market, establishing deep relationships with your customers is essential for your business to thrive. . Customize your customer engagement strategy with our next-generation Messenger. Here’s what we’ve built. to get them back.

Engagement 104

Engagement Scale Branding Communication 104

Incredo

JANUARY 21, 2020

Conversational marketing has conquered the SaaS industry long ago. Software companies engage, qualify, and recommend visitors with the help of chatbots who set new rules for improving user experience. What is conversational marketing and how does it work? But your sales, marketing, customer support team members do.

Marketing 313

Marketing SaaS Social Media Customer Support 313

User Pilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

Blulogix

FEBRUARY 19, 2024

Creating a Monetization Framework For Your Business View the Whitepaper Understanding the Core of Customer Engagement and Retention At its heart, customer engagement is about creating meaningful interactions with your subscribers, ensuring they find continuous value in your service.

Retention 52

Retention Engagement Strategy AI Search 52

SaaStr

APRIL 26, 2023

The customer marketing journey in SaaS is like rock climbing minus the risk of potential death. Jason Lemkin, CEO and Founder of SaaStr, said, “How much do you talk about Customer Marketing? Tara Robertson, CMO at Bitly, says there is no playbook for customer marketing. But get this? How do you conduct customer research?

Scale 200

Scale Strategy Marketing Education 200

User Pilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Product Marketing 105

Product Marketing Marketing Social Media Scale 105

Sixteen Ventures

JUNE 20, 2018

Let’s talk about Customer Engagement, specifically the Communication Model. We communicate every day, all day. We communicate with friends, family, co-workers, industry peers, customers, vendors, celebrities, trolls, politicians, restaurants, airlines, etc., The History of the Communication Model.

Communication 56

Communication Engagement Scale Systems Review 56

User Pilot

MARCH 1, 2022

There are multiple channels and tactics you can implement to engage with customers and bring them back. why segmentation and good customer service are key drivers of user engagement. 10 re-engagement strategies you can start implementing right away. The “feature highlight” email marketing campaigns.

Engagement 98

Engagement SaaS Social Media Churn 98

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Strategy 105

Strategy Marketing Social Media AI Search 105

User Pilot

AUGUST 15, 2021

A key reason why customer engagement metrics are important to successful SaaS businesses. While customer acquisition is important, if you're unable to keep user engagement up, you've built a leaking house that will drown everyone in it! Measure engagement by feature usage to understand what brings the most value.

Engagement 98

Engagement Metrics Scale SaaS 98

Intercom, Inc.

MAY 13, 2022

A marketing campaign is a well-planned and executed strategy for increasing brand recognition, engagement, sales, and/or customer loyalty. . There are many different types of marketing approaches that can be incorporated into a marketing campaign. What is a campaign in marketing? . Examples include: .

Social Media 118

Social Media Marketing Advertising Branding 118

SaaStr

MAY 13, 2022

There are many ways to track your marketing performance, but if you want to understand how effective it is, one metric reigns supreme: revenue. The most successful marketing strategies achieve short-term and long-term growth by driving revenue year after year. What is revenue marketing? Marketing is not a cost center.

Revenue 209

Revenue Scale Engineering Marketing 209

Sales Hacker

JANUARY 31, 2022

We’ve witnessed a fundamental shift in how we all communicate at work. How COVID-19 changed B2B communication. To get a better sense of workplace communications, Vyond partnered with TRUE Global Intelligence to conduct a nationally-representative survey in February 2020 of 1,000 adults in the United States.

Communication 108

Communication B2B Leadership Construction 108

User Pilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Management Marketing Customer Lifetime Value 98

yoursales

FEBRUARY 26, 2024

Revolutionizing B2B Sales: Impact of AI-Tools on Customer Engagement Amid the rapid evolution of the B2B sales domain, businesses need to integrate cutting-edge technologies to secure a competitive edge. At the forefront of this revolution is AI’s capacity to have a positive impact on customer engagement.

AI 52

AI Scale B2B Engagement 52

User Pilot

JULY 19, 2021

You have to engage with them at various stages in their user journey for a great customer experience. A Customer Engagement Platform (CEP) is an example of a tech solution that can help you achieve a great customer experience. In this article, we look at how Customer Engagement Platforms benefit SaaS companies.

Engagement 98

Engagement Scale Onboarding Customer Support 98

Totango

AUGUST 8, 2021

We recommend six best practices for using customer information to improve engagement with your software product and increase the likelihood of customer renewal : Establish Goals and Milestones. Offer Relevant Communications. Build a Customer Community. Data-Driven, Goal-Based Engagements. Offer Relevant Communications.

Engagement 118

Engagement Customer Success Software Onboarding 118

How To Buy Saas

MARCH 23, 2024

In the new globalized world, groups are increasingly turning to video content as a powerful tool to engage with diverse audiences. One key aspect that can drastically improve the effectiveness of advertising and marketing techniques is translating video content into multiple languages.

Strategy 52

Strategy Marketing Technical Review Sales Hiring 52

User Pilot

FEBRUARY 26, 2024

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. The main stages in the marketing funnel are Awareness, Interest, Consideration, Intent, and Purchase. Book the demo!

Marketing 105

Marketing Sales Funnel Forecasting Customer Lifetime Value 105

User Pilot

OCTOBER 5, 2023

Growth teams that leverage marketing automation are better equipped to achieve their goals and drive business success. In this article, you will learn: What marketing automation means for growth teams and how it’s different from traditional marketing automation. Various aspects of growth that you can automate.

Scale 105

Scale Marketing Growth Marketing Payment Features 105

Intercom, Inc.

SEPTEMBER 26, 2018

In the world of recurring revenue, SaaS companies realize they need engaged customers if they are to grow a healthy, sustainable business. This is where having a solid customer engagement strategy comes in. This means crafting a message strategy that truly engages its recipients on a regular basis. What is customer engagement?

Engagement 202

Engagement Scale Software Review Communication 202

Totango

MAY 11, 2021

Stakeholder engagement and management is critical for customer retention. How Do You Optimize Stakeholder Engagement? A well-designed stakeholder engagement and management strategy includes two key components: An action plan for promoting stakeholder engagement. Create a Stakeholder Engagement and Management Plan.

Engagement 84

Engagement Strategy Management CTO 84

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The goal is to engage and nurture them with relevant content that highlights your product as a viable solution.

B2B 105

B2B Development Team Review Software Review Marketing 105

User Pilot

AUGUST 6, 2023

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Identifies the areas of marketing that you can automate. What is marketing automation?

Marketing 98

Marketing SaaS Social Media Onboarding 98