Intercom, Inc.

MARCH 20, 2018

A successful SaaS business is built on retaining your existing customers, not just acquiring new ones. Today, we’re launching The Customer Retention Starter Kit to help. Retention is the foundation of growth for any company. In short, retention is pretty damn important. So where do you start? So, what’s inside?

Churn 174

Churn Retention Strategy Customer Lifetime Value 174

Intercom, Inc.

AUGUST 23, 2022

Customer retention has never been more critical to business success than it is today. That’s why companies should look to support – and retain – the customers they have. Shifting focus to customer retention can actually be twice as powerful as customer acquisition. Let customer data drive your efforts.

Customer Support 211

Customer Support Retention Headcount Customer Lifetime Value 211

User Pilot

NOVEMBER 24, 2023

Which one is better, customer acquisition vs retention? This article will examine customer acquisition and retention and determine which one you should focus on. TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth.

Acquisition 105

Acquisition Retention Customer Lifetime Value Churn 105

User Pilot

SEPTEMBER 19, 2023

As your business grows and your focus shifts from acquiring new customers to retaining existing ones, churn prediction becomes an invaluable tool in your toolkit. Accurate churn prediction models help you improve the customer experience and prevent voluntary customer departures. What is churn prediction?

Churn 105

Churn Machine Learning Artificial Intelligence Data Analysis 105

User Pilot

JUNE 19, 2023

What is cohort retention analysis? How do you leverage it to reduce churn and improve your retention rates ? TL;DR Cohort retention analysis tracks how distinct groups of users engage with the product over a period of time. What is cohort retention analysis? Cohort retention analysis heatmap.

Retention 98

Retention Social Media Customer Lifetime Value Acquisition 98

User Pilot

JULY 20, 2023

Wondering how to reduce customer churn rate for your business? In this article, we review different ways to identify potential churn and deal with it. Attrition is the bane of every subscription business; low retention rates will result in a duce and the customer lifetime value and revenue will plummet.

Churn 98

Churn SaaS Payments Payment Solutions Payments 98

User Pilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? While it’s important to acquire new customers for growth, retaining existing customers is imperative to ensure long-term success. So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates.

Acquisition 98

Acquisition Retention Customer Lifetime Value User Experience 98

User Pilot

APRIL 11, 2023

Understanding the average customer retention rate for your industry is critical to determining the health of your business. It tells you whether your customer retention rate is too low or just good enough. If customers are the lifeblood of any business, then customer retention is the glue that holds it all together.

Retention 98

Retention Automotive SaaS Customer Lifetime Value 98

FastSpring

OCTOBER 27, 2021

We asked five SaaS and software companies what they did for existing customers around the holidays. In this piece, you’ll find successful strategies to reward customers, reduce churn, and increase their lifetime value. To combat those negative feelings, run specific promotions for current customers to reduce churn.

Customer Lifetime Value 78

Customer Lifetime Value Payment Solutions SaaS Payments Payment Services 78

User Pilot

JULY 31, 2023

Looking to power up your retention marketing strategy? The big deal is turning them into paying customers who keep renewing their subscriptions long-term. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. Collect and analyze customer feedback.

Retention 98

Retention Strategy Marketing SaaS 98

User Pilot

AUGUST 16, 2023

Without retaining users , you’re throwing away money and resources spent acquiring customers that’s why having a retention playbook is helpful. A user retention playbook will keep your customers happy and continue using your product for longer. Why is customer retention important?

Retention 98

Retention Social Media Customer Lifetime Value Churn 98

User Pilot

NOVEMBER 28, 2022

Churn is the enemy of product growth. A churned user means lost future revenue and a waste of the resources it took to acquire them. How do you lower your churn rate and make sure all your users stick around? In this article, we’ll show you: What customer churn is and why it matters. Let’s get started.

Churn 98

Churn Software Review SaaS User Experience 98

User Pilot

MARCH 14, 2024

You can use customer analytics to create targeted marketing campaigns, inform product development, and reduce churn , among other things. Benefits of analyzing customer data: Understand customer behavior patterns. Increase customer lifetime value. Customer retention analytics.

Customer Lifetime Value 105

Customer Lifetime Value SaaS Underperforming Technical Team Retention 105

User Pilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. What is customer retention?

Retention 97

Retention Strategy Management Churn 97

User Pilot

APRIL 16, 2024

TL;DR A product experience strategy is a set of tactics focused on enhancing user interaction with the product to improve satisfaction, retention , and value. The ultimate goal is to enhance customer satisfaction, retention, and lifetime value by overdelivering on customer expectations.

Strategy 105

Strategy Customer Lifetime Value Onboarding User Experience 105

Blulogix

MARCH 21, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Elevating Customer Retention in B2B Subscriptions For B2B subscriptions, customer retention is a pivotal factor underpinning the long-term success and sustainability of businesses.

B2B 52

B2B Subscription Payment Features Retention 52

Baremetrics

FEBRUARY 15, 2021

Confused about customer churn vs. revenue churn? Churn means lost money or lost customers. These metrics help you understand two different things: Customer churn — the number of people you've lost. Revenue churn — the amount of revenue you've lost. Customer churn = customers lost.

Churn 105

Churn Payments Revenue SaaS Payments 105

FastSpring

APRIL 26, 2022

In the language of SaaS, I churned. And the experience got me thinking: Was immediate removal of paid features the best chance to keep me from churning? When did I officially count as “churned”? Did they count me as churned on the day I canceled? In part one, we cover benchmarks and common churn formulas.

Benchmarks 114

Benchmarks Churn Payments SaaS Payments 114

SaaStr

JUNE 11, 2020

Q: What is customer lifetime value, and why is it important? In the early days of SaaS, we all focused on Customer Lifetime Value. In B2C and high-churn environments, it’s indeed a critical metric. You do need to know how long your customers last. net churn of 2%-3% a month.

Metrics 192

Metrics Customer Lifetime Value B2C B2B 192

Totango

MAY 14, 2021

Customer retention is the keystone in any customer success strategy. There are many different types of customer retention metrics that one can track. Which customer retention metrics have the biggest impact on your business? Customer Retention Rate. Revenue Churn Rate.

Metrics 65

Metrics Retention Software Review Customer Lifetime Value 65

User Pilot

DECEMBER 19, 2023

TL;DR As the name suggests, SaaS account management is the process of managing customer relationships. Strategic account management increases customer lifetime value , drives up referrals and revenue, and reduces customer churn. These steps help further integrate your product into customer lives.

SaaS Payments 103

SaaS Payments Management Customer Lifetime Value SaaS 103

User Pilot

OCTOBER 24, 2023

Resurrected users aren’t only easier to generate than new customers. They can also increase customer lifetime value, boost user engagement, and help you unlock your business MRR. TL;DR Resurrected users are individuals who were previously inactive but are now re-engaged as a result of a targeted retention strategy.

Customer Lifetime Value 103

Customer Lifetime Value Software Review Retention Engagement 103

User Pilot

FEBRUARY 26, 2024

To make your search for the right metrics even easier, you can adopt one of the popular frameworks, such as the AARRR (Acquisition, Activation, Retention, Revenue, Referral) or HEART (Happiness, Engagement, Adoption, Retention, Task Success) frameworks. How you measure retention differs for different products. The MRR formula.

Metrics 104

Metrics Customer Lifetime Value Scale SaaS 104

User Pilot

JULY 18, 2022

Are you satisfied with the customer loyalty and retention rates of your SaaS? Today we explore what customer loyalty and retention mean for SaaS, how retention differs from loyalty, and tactics to help you boost both. Customer retention is a company’s ability to keep its existing customers.

Retention 98

Retention SaaS Customer Lifetime Value Education 98

User Pilot

JULY 12, 2021

How much does your business stand to gain from using customer retention analytics? While acquiring new customers is crucial, it’s important not to neglect the ones you already have. Effective retention takes more than just using your intuition to determine what will keep customers satisfied.

Retention 98

Retention Technical Review Software Review Churn 98

User Pilot

JANUARY 23, 2023

A successful customer retention strategy starts with effective communication – the right message to the right audience at the right time. Segmenting customers into groups based on similar traits, allows you to still market highly relevant content to keep them engaged, and do so efficiently. Let’s get started.

Market Segmentation 98

Market Segmentation Retention Marketing Software Review 98

User Pilot

FEBRUARY 28, 2024

Analytics dashboards are the best way to monitor metrics that track each stage of the customer path. Customer journey metrics to track in the acquisition stage Acquisition cost. Knowing how much it costs to acquire each customer is crucial so you can compare the customer acquisition cost to customer lifetime value.

Customer Lifetime Value 105

Customer Lifetime Value SaaS Software Review Acquisition 105

FastSpring

OCTOBER 13, 2020

If you love your customers—which I’m sure you do—you want to hold onto them … tight. Yep, we’re talking about customer retention—a business’s ability to keep customers over a period of time. As much as we love new customers, we love repeat customers even more. Don’t Forget the Value of Saying Thank You.

Retention 148

Retention Payment Features Payment Methods Payment Services 148

User Pilot

OCTOBER 4, 2023

You can drive MRR growth by fixing leaks in your conversion funnel, experimenting with A/B tests to drive conversion, introducing existing customers to new, advanced features and upselling to increase the expansion MRR, and lowering churn. You also incurred a loss of $300 due to customer churn (contraction MRR).

Metrics 105

Metrics Customer Lifetime Value Churn Retention 105

Chart Mogul

JULY 6, 2023

Churn, SaaS companies should avoid it like the plague. But is the term churn always bad? Say hello to negative churn, churn’s much more friendly sister metric. You won’t avoid negative churn, in fact, you should do everything in your power to achieve it. But is the term churn always bad?

Benchmarks 52

Benchmarks Churn SaaS Customer Lifetime Value 52

User Pilot

OCTOBER 5, 2023

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Additional metrics to track alongside the CAC payback period include Customer Lifetime Value (CLV or CLTV) and the LTV:CAC ratio.

SaaS Payments 105

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 105

Totango

MARCH 5, 2021

Customer retention is the lifeblood of any savvy enterprise. It’s the only way to be successful in this customer-centered economy and ensure scalable long-term revenue. To retain customers, companies must make the customer experience better and ensure customers never stop seeing value from their product or service.

Retention 85

Retention Churn Customer Lifetime Value Customer Success 85

User Pilot

MARCH 25, 2024

Metrics that can affect SaaS business valuation include Monthly /Annual Recurring Revenue, Customer Acquisition Cost , Customer Lifetime Value , Net Revenue Retention, Total Addressable Market, and YoY Growth Rate. So if an average customer spends $10 a month and over 3.5 Churn rate = (7/200) x 100 = 3.5%.

SaaS 105

SaaS Customer Lifetime Value Acquisition Metrics 105

CustomerSuccessBox

MARCH 25, 2022

Then while considering customer acquisition cost (CAC) why miss out on customer retention cost (CRC)? They both are of equal significance and when the matter is to retain your loyal customers to have repeat business with you, this metric needs a bit of attention as well. About customer retention cost.

Retention 52

Retention Customer Lifetime Value Acquisition Churn 52

FastSpring

NOVEMBER 2, 2023

1ClickPay, Trial Hopping Prevention, and Offers API are designed to boost your conversion rates and increase customer lifetime value. Tools such as Subscription Reporting, Trials With/Without Payment Method, Proration Preview API, and Change History API all optimize growth and retention to unlock your business potential.

Subscription 139

Subscription Payment Features Payment Methods Payment Solutions 139

Totango

FEBRUARY 23, 2024

Use a customer-centric approach for a successful collaboration Traditionally, the CMO focuses on customer acquisition, answering questions like who is coming into the funnel, which prospects close, and which cohorts convert better at different stages.

Scale 91

Scale Customer Lifetime Value Acquisition Customer Success 91

Totango

OCTOBER 2, 2020

Equipped with the knowledge provided by customer data, you can help your customer survive tough times by offering practical solutions that add value and ultimately contribute to customer retention during economic downturns — even ones caused by a pandemic. Customer Retention Is Your Future.

Retention 118

Retention Underperforming Technical Team Churn Customer Lifetime Value 118