CMO + CRO = Love: Building Lasting Leadership with Gusto CRO Tolithia Kornweibel
SaaStr
APRIL 26, 2022
However, this push-and-pull doesn’t have to be part of your organization as long as you hire and empower the right leadership. Your market model will guide your leadership model. For example, if you have a high sales velocity, low ACV, and your company growth is product-led, you should hire your CMO first. Think long-game.
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