SaaS Secret Sauce: How the CEO —> CRO Dynamic Drives Growth with Marketo’s Former EVP Sales, Bill Binch (Pod 582 + Video)
SaaStr
AUGUST 17, 2022
Even if monthly quotas don’t seem to fit your business model, Bill would suggest it anyway. The classic enterprise model used to have heavy, negotiated terms. Bill and Phil agree on a lot of things, but each has drawn different lessons from their own experience. Focus on logo acquisition. Calendars instead of forms.
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