article thumbnail

How to Build a Churn Prediction Model to Predict Customer Churn

User Pilot

As your business grows and your focus shifts from acquiring new customers to retaining existing ones, churn prediction becomes an invaluable tool in your toolkit. Accurate churn prediction models help you improve the customer experience and prevent voluntary customer departures. What is churn prediction?

Churn 105
article thumbnail

15 Digital Product Metrics You Should Track for SaaS

User Pilot

Digital product metrics reveal how customers interact with your product. However, not all metrics are created equal. In this article, we hone in on the best metrics for product teams looking to drive product growth. We discuss 15 of the most important metrics and examine what to consider when choosing which metrics to track.

Metrics 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What’s behind those churn metrics?

Practical Advice on SaaS marketing

Churn is bad for software-as-a-service (SaaS) companies. But knowing there’s a churn problem is one thing; fixing it is something else. To bring down churn, we need to understand what’s behind the numbers. Wrong customers Sometimes high churn happens when SaaS providers sell to the wrong customers.

Churn 122
article thumbnail

Churn Rate vs Retention Rate: Formulas, Benchmarks and Ways to Improve

User Pilot

Wondering how churn rate vs retention rate are different? Both metrics are important to track if you want to implement a successful product retention strategy. In this article, we will cover: Formulas to calculate each of these metrics. Other important metrics related to churn and retention efforts.

Churn 102
article thumbnail

5 Metrics Every SaaS Company Should Care About In Any Market Environment with Salesforce Ventures Investor Jessica Bartos (Video)

SaaStr

As things appear to slow, how do we get back to the fundamentals, find the things that are great about SaaS that are measurable, and help people see the value in your business? Growth Is Still Number One Growth is still the number one metric, but it’s not the only one. The fundamentals make your business attractive.

Metrics 194
article thumbnail

Fighting Churn with Data with Zuora’s Chief Data Scientist

SaaStr

Churn is when your customers drop out on you, and when it comes to your customer base, it’s inevitable. There are a number of factors to churn, including your business model, the maturity of your company, as well as your business type. Here, Carl dives into how his method applies in a business context.

Churn 185
article thumbnail

The 6 Most Common Mistakes Founders Make When They Are Just Starting to Scale Revenue

SaaStr

Bad operational model / misunderstanding the burn rate. Often, you can sort of intuit the business model up to $1m or $2m or so in ARR. If you don’t model it properly (and often for the first time) — your burn can creep up on you, no matter how carefully you think you are managing expenses. NPS is A Great Core Metric.

Scaling 256