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Who Should Marketing Report To? What 3,000+ Companies Actually Do (And Why It Matters)

SaaStr

Many driven CROs just take demand gen or a portion of it over when the CMO doesn’t deliver or is focused on other areas (brand, media, etc). Brand marketers think in years; demand gen marketers think in quarters. When brand reports to the CEO, there’s strategic oversight for long-term positioning.

Scale 182
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How to Turn $100K Into $2.7M of Pipeline: Become a SaaStr Sponsor

SaaStr

influenced pipeline from single event Sales enablement platform : $75K investment → $2.1M Our year-round approach ensures your brand is present throughout their entire evaluation process. qualified pipeline in 6 months Average sponsor metrics : 4.7x ROI, $47 cost per qualified lead (vs.

Scale 211
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ProProfs Knowledge Base Review: A Comprehensive Knowledge Management Solution

How To Buy Saas

Sales Enablement Knowledge Base: Equip your sales and customer success teams with a knowledge base of product info, playbooks, and FAQs. Multiple Knowledge Bases & Branding: Uniquely, ProProfs allows creation of multiple knowledge base sites under one account, each with its own branding or access rules.

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Prompts to Pop Culture: Using AI to Help Coca-Cola Reclaim Cultural Relevance

Sales Enablement, SaaS and Growth

Dates: June 1 – August 31, 2025 Channels: Social-first (TikTok, Instagram, YouTube Shorts) PR stunts and earned media Experiential disruptions Influencer provocateurs & culture-makers Guerrilla OOH and bold brand interventions This isn’t a campaign—it’s a conversation starter. Red that glows, not sits. This campaign doesn’t blend in.

AI 130
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The Future of Sales Enablement

Sales Hacker

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. The Future of Sales Enablement Sales enablement is undergoing a seismic shift.

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YouTube: One of the Biggest Missed Opportunities in B2B Marketing

Sales Hacker

Consistent branding: Their channel maintains a cohesive visual identity, enhancing brand recognition and professionalism. For some founders, building out your personal brand can feel like a chore, but it is the best way to build trust with your target audience. Especially considering his audience of UK tradespeople.

B2B 79
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11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce 2019

Sales Hacker

This year at Dreamforce, some of the fastest growing, most admired digital brands laid their cards on the table. Do the hard work of documenting the sales enablement process, so reps know who needs what, and when. Forrester reports the revenue impact of modern sales enablement is: 20% revenue lift within 12 months.