SaaStr

DECEMBER 14, 2023

At the time, they were less than a billion or two in revenue, and now, they just crossed over a $30B revenue run rate. With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing.

Cloud 221

Cloud Scale AWS AI 221

SaaStr

NOVEMBER 24, 2021

However, even the savviest entrepreneurs might be unaware of some of the blind spots that could be costing revenue. . Says Roberge, “We’re using a sales comp plan that was invented in the 1980s, and it’s causing our customers to utilize their licenses at a lower rate, and it’s causing revenue contraction.”. When should you scale?

Scale 176

Scale Sales Hiring Compensation Sales 176

Sales Hacker

MARCH 17, 2021

While every entrepreneur dreams of scaling their startup into a multi-million dollar company, many do not understand all that goes into that dream. Getting past the first stage of revenue growth and building an initial customer base is the easy part, but what happens when you hit a revenue plateau and can’t seem to take that next step?

Scale 93

Scale Revenue Startup Sales Recruiting 93

Intercom, Inc.

APRIL 22, 2019

His new venture focuses on creating a central knowledge network for scaling businesses so that employees aren’t wasting hours by chasing down important resources and company history scattered across a host of apps like Google Docs, SharePoint sites, Evernote and more. Collaboration pains increase as you scale. Short on time?

Scale 156

Scale Scaling AI Search Underperforming Technical Team 156

Sales Hacker

SEPTEMBER 2, 2023

So that has many of us questioning which direction we should be heading toward in our modern day revenue tech stack? Which AI tools are going to make revenue operators’ lives immensely easier? Where do you think revenue technology is heading? —- Robert Simmons – VP of Sales A lot more automation and AI.

AI 78

AI Revenue Scale ChatGPT 78

SaaStr

JANUARY 10, 2024

Coming in early on to start the marketing function at Zoom, it was all about driving revenue and surviving. At different stages, the Marketing department of your org and your company may be focused on different initiatives to try to meet a mutual outcome. They didn’t hire a big branding agency or hire a research firm.

Sales Hiring 228

Sales Hiring Scale Technical Review Leadership 228

SaaStr

JULY 9, 2019

Join Anish Shivdasani, CEO of Giraffe, as he provides unique African experiences learned from scaling to 1M users. Now, unfortunately there are a lot of constraints in Africa, major constraints when you’re talking about setting up and scaling a startup. They are interested in trying new brands, experimenting with new things.

Scale 155

Scale Sales Recruiting Scaling SaaS Payments 155

SaaStr

JUNE 19, 2023

My list of top advice founders never hear: Thanks for reading Scaling SaaS — from SaaStr! Many successful start-ups had $0 in revenue the first 2 years. 0 in revenue for the first 2 years. Watch it here: And only then … product-market fit. What if it’s $0 in revenue for 24 months? Or token revenue?

Scale 198

Scale Pricing Innovation Revenue 198

SaaStr

MARCH 31, 2020

I’m Guillaume Cabane and today I’m going to talk about The Playbook To Running Growth Experiments At Scale. The first thing that I want to put out immediately for growth people and for founders is that I want to trash out all the KPIs and we’re going to focus just on revenue. My focus is only revenue.

Scale 131

Scale Scaling Sales Hiring Engineering 131

OpenView Labs

FEBRUARY 2, 2021

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth. It allows customers to start small and try out a product.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

SaaStr

MARCH 5, 2022

Despite their founders’ ambition and good intentions, any innovative idea that results in millions of dollars in revenue and funding is bound to come with growing pains. Process is a friend, not a foe, in order to scale. With scale comes complexity, and complexity requires clarity. The life of a startup is not a smooth ride.

Startup 234

Startup Leadership Innovation Scaling 234

SaaStr

JANUARY 7, 2021

Whether it was our interview with Podium’s Eric Rea on how he scaled with a team outside the Bay Area before it was really considered an option, or TripAction’s Megan Eisenberg on how to prioritize trade-offs in marketing without sacrificing pipeline, we’ve covered the gambit of relevant topics throughout the year. .

Scale 227

Scale Sales Hiring Scaling B2B 227

SaaStr

NOVEMBER 1, 2022

Companies in our region are good at achieving PMF and scaling to $1 million-$5 million ARR efficiently. Companies, especially those with an undifferentiated product, may want to think strategically about the evolution of their respective category and the path towards building a platform. . That’s too tactical.

Scale 200

Scale Sales Hiring Cybersecurity Underperforming Technical Team 200

SaaStr

JUNE 17, 2023

We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends. We’ll also examine how public markets currently influence the SaaS industry and unpack the elevated CIOs’ role in budgeting for SaaS products.

Venture Capital 198

Venture Capital Scale Technical Review Software Review 198

Tom Tunguz

NOVEMBER 8, 2020

As open-source and developer-led companies become increasingly visible, important, and massive, we should draw the parallel between developer marketing and consumer marketing. First, developer marketing is influencer and brand-driven. In the consumer World, consumer companies use luminaries to support a product.

Development 215

Development Marketing B2C B2B 215

SaaStr

FEBRUARY 16, 2021

It’s when there isn’t enough revenue to make it, to get there. As you approach $10m ARR, Initial Scale, money per se shouldn’t be an issue, other than the rate at which you can and should invest it. Maybe you allowed folks pre-revenue to “give it 12 months”, or whatever. You can’t.

Sales Hiring 297

Sales Hiring Scale Banking Engineering 297

OpenView Labs

DECEMBER 10, 2019

Editor’s Note: This article is Part Two of a four-part series that covers the most crucial product marketing activities for an early-stage startup. Our product is ready! This post is part of a series that covers the core Product Marketing work needed in the four critical phases of an early-stage startup.

Acquisition 53

Acquisition Product Marketing Scale Marketing 53

ProfitWell

SEPTEMBER 16, 2019

During our conversation, Hiten and I walk through how freemium acts as an acquisition strategy as opposed to a revenue driver, how product teams need to think about things differently, and why it’s important to understand customer psychology when building your own freemium product to make everything work together. The Tradeoffs.

Acquisition 99

Acquisition Revenue Scale Retention 99

Point Nine Land

JANUARY 9, 2019

Most marketing tactics (content, social media, events, etc.) can be approached from the performance or the branding angle. But you can also approach content marketing from a branding perspective and focus more on “awareness”: the emphasis is not on lead and revenue generation, but more on how your brand is perceived.

Branding 50

Branding Marketing Social Media SaaS 50

Sales Hacker

DECEMBER 8, 2023

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. Now organizations can customize demos at scale even easier. Start early! Show, don’t tell.

Sales Recruiting 99

Sales Recruiting Generative AI AI AWS 99

Sales Hacker

DECEMBER 1, 2020

A career marketer’s advantage in growing holistic revenue [17:54]. The role of branding in marketing [19:27]. Building and leveraging a differentiated brand as a growth amplifier [22:29]. After a career as a VP of Marketing and CMO, Jake now serves as president of MetaCX. Show Introduction [00:01].

VP of Engineering 63

VP of Engineering Branding Scale Marketing 63

Sales Hacker

DECEMBER 1, 2023

Kyle Norton ( VP Revenue at Owner ) has been a force at the helm of the sales team, from layering in data through stages of iteration. UserGems : Behind the curtains UserGems just had their best quarter in company history across GTM metrics – all revenue, logos, and brand metrics (organic growth, category creation, etc.).

Scale 87

Scale Outsourced Development Technical Review Acquisition 87

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Through these content channels, they can fuel conversations, educate the market, and build strong relationships with potential customers.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

Chart Mogul

JUNE 1, 2023

Tips for tracking customer retention Four strategies to improve customer retention SaaS retention FAQ Is revenue retention more relevant to your business at the moment? Whether net revenue retention, gross revenue retention, or customer retention is your north star metric, we’ve got you covered. What is customer retention?

Retention 90

Retention Metrics Benchmarks SaaS 90

FastSpring

MARCH 3, 2023

You’re Running into Issues Localizing Payments “If your strategy for growth includes selling your product in more than, let’s say, two to three currencies or local payment methods, then scaling with a Stripe-type setup can be too slow,” Fred explained. Global compliance, fraud, and risk management.

Merchant Services 131

Merchant Services Payment Services Outsourcing Services SaaS Payments 131

Sales Hacker

DECEMBER 29, 2023

20 GTM leaders answer the question: What is one widely held belief that revenue leaders have that you think is bull$ or no longer serving us? Spending time on building your brand as a CEO is a complete waste of time when it comes to press and stuff like that” ( Melanie Fellay – CEO and Co-Founder of Spekit). “In Cold calling.

Scale 71

Scale Sales Hiring AI Generative AI 71

Mucker Capital

FEBRUARY 24, 2021

Today, Emotive announces their $50M Series B closed just 7 months after to accelerate growth after a transformative year for eCommerce brands. In 2020 we kicked off a separate fund called Mucker Early to focus on investing just past the seed stage, writing $3-5m checks when companies have found product-market fit and are ready to scale.

Investment 90

Investment Technical Review Scale Branding 90

Intercom, Inc.

FEBRUARY 13, 2020

Alex has deep experience building market-leading companies, having been a major player at QuanticMind (where he helped grow ARR by 800%) and Salesforce, where he was part of a team that doubled revenue from $1.5 growth in the company’s annual recurring revenue. Market leaders like Tray.io billion to $3 billion.

Scale 181

Scale Marketing AWS Machine Learning 181

Intercom, Inc.

SEPTEMBER 21, 2022

Because of the limited scale any business could operate in – a scale which was literally dictated by their location – it was relatively easy for them to build personal relationships with customers. Which improves retention and grows revenue…. Up until about 20 years ago, businesses had to be personal to be successful.

Customer Support 118

Customer Support Scale Scaling Technology 118

Chart Mogul

DECEMBER 13, 2022

Without a high retention rate, it’s very hard to build a profitable SaaS business at scale. Without a high retention rate, it’s very hard to build a profitable SaaS business at scale. We’re happy to announce we just rolled out two brand new charts, Net and Gross MRR Retention Rates. . Find product-market fit.

Retention 52

Retention Metrics SaaS Churn 52

SaaStr

NOVEMBER 16, 2020

What does it take to scale a sales team successfully? And that became a pretty important skill set as people were trying to scale SaaS businesses all over Silicon Valley. So I got the opportunity to be a CEO, went over to Act-On Software for a couple of years in the marketing automation space.

Sales Hiring 184

Sales Hiring Scale Leadership Sales Enablement 184

Sales Hacker

MAY 15, 2023

Even though our company is scaling quickly and getting close to the point of full capacity, it’s not the right time to hire salespeople — because a pivot to something more sustainable could be in the works. Hiring a sales team too soon can lead to issues like: Your team tries to sell a product to a market that doesn’t need it or want it.

Sales Hiring 85

Sales Hiring Scale Outsourcing Services Payment Services 85

OPEXEngine

MAY 18, 2021

The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and . SaaS Metric #1 – Annual Recurring Revenue (ARR). ARR is an essential subscription metric that identifies the recurring revenue expected on an annual basis from the subscriber base.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

SaaSHolic

MAY 5, 2023

There is a shift towards less capital-intensive startups with recurring revenues, and due diligence is crucial before taking on investors or advisors. The key to success is developing the product and having strong economics and a clear vision, especially during tough times. Web Summit Rio, day 3.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

Tom Tunguz

OCTOBER 21, 2014

In addition to managing the experiments of performance marketing, the Ops and Analytics team measures qualitative metrics like net promoter score, aided and unaided recall, and sentiment analysis of the brand. Zendesk’s strong brand enabled its efficient growth. Zendesk’s strong brand enabled its efficient growth.

Scale 192

Scale Marketing Growth Hacking SaaS 192

User Pilot

JUNE 20, 2023

If you’re launching a brand-new product and have no user base, build a landing page and collect the contact details of prospective customers to gauge their interest. Offering an early bird discount could be a good way to encourage early adopters to commit to the product even when it’s not completely ready.

Underperforming Technical Team 98

Underperforming Technical Team Social Media Scale Interviewing 98

OpenView Labs

OCTOBER 26, 2021

Does your product-led growth strategy deliver on its promise to customers and prospects? . The exciting thing about prototypes is that large-scale experiments can be built through open-source projects , which companies like Netflix and Linkedin will do as a strategic way of recruiting top talent. . Hire for brand even earlier. .

Sales Hiring 82

Sales Hiring Scale Sales Recruiting Marketing 82