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Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market?

SaaStr

Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market? The simplest answer is usually to copy the pricing from the closest public company or other break-out leader you can find that is vaguely similar. I guessed the pricing almost immediately. That everyone knows, and knows the price points of.

Pricing 212
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How to Figure Out Pricing as a Creator (ft. a Creator Pricing Expert)

Buffer Resources

And you don’t get “business” status without understanding pricing. So, together with creator sponsorships expert Justin Moore , who helps creators negotiate partnerships through Creator Wizard , we put together this resource on how to figure out your pricing as a creator.

Pricing 102
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One Big Reason Brands Should Care About MAP Pricing

TrackStreet

There are many reasons we at TrackStreet believe manufacturers and brands should have a MAP pricing policy. For example, MAP pricing protects your all-important brick-and-mortar retailers from being repeatedly undersold by their pure-eCommerce competitors. This can present a long-term threat to your brand.

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How Many Name Brand VCs Do You Need These Days? 1 Is Probably Enough

SaaStr

Dear SaaStr: Is It Worth It To Try to Get 2-3 Name Brand VCs Into My Round? For as long as I’ve been in start-ups, having a name-brand VC on your cap table has mattered. Brands do matter. But … brands are a proxy for value. My learning is as founders you need to take advantage of market changes.

Branding 244
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What is Dynamic Pricing? Everything You Need to Know About Implementing Dynamic Pricing in 2024

Stax

The phrase “dynamic pricing” often sparks heated debates in eCommerce and retail, and it’s not hard to see why. If you’ve ever booked a hotel, ordered an Uber, or shopped on Amazon, you’ve experienced the effects of dynamic pricing in real-time. Prices may shift down or up at a moment’s notice.

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30+ Founders and Execs Share Pricing and Billing Practices … That Just Weren’t Worth It

SaaStr

Q: What billing or pricing tactic have you found in the end just wasn’t worth it? “[You] have to get some sort of dollar commitment for pilots in Mid Market and Enterprise deals. You should stand behind your product and sign up for those until you have a real brand in the space. But an unpaid pilot? Jason, ed. :

Pricing 304
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The 3 Types of Day 1 Pricing: Low End of Normal. Identical. And Anchor High.

SaaStr

For most of us, as we build up our confidence, the best initial pricing strategy to start is the Low End of Normal. The market leader(s) in the space, the Top 1–3 players. There is no commodity pricing in SaaS. Price at 80% of that, to start. If that looks too low, raise the price a smidge. A bit more on that here.

Pricing 268