SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. In this playbook we’ll share: Automated outbound at-scale strategies. Sales-assisted, product-led growth strategies that close Enterprise leads.

Scale 205

Scale Sales Hiring Strategy Marketing 205

Intercom, Inc.

MARCH 28, 2022

That is, in order to stay competitive, businesses need to put customers first by creating engaging, personalized customer experiences. But in order to stay successful in this new landscape, businesses need to run with customer engagement in mind. Consumer expectations for exceptional, engaging experiences are rising.

Scale 228

Scale Engagement Technical Review Business 228

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Measure campaign performance and refine your customer acquisition strategy.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

Totango

MAY 11, 2021

Stakeholder engagement and management is critical for customer retention. Here’s how to plan an effective stakeholder management strategy and track your performance. How Do You Optimize Stakeholder Engagement? Together both elements provide a feedback loop for continuous improvements to stakeholder engagement.

Engagement 84

Engagement Strategy Management CTO 84

User Pilot

JANUARY 12, 2023

You’ll struggle to boost user engagement and retention if you don’t clearly define what an engaged user is. That is why this article will give you guidelines for defining engaged users and strategies for your company and increasing your engagement rates. How to measure user engagement?

Engagement 98

Engagement Social Media Onboarding Retention 98

Intercom, Inc.

OCTOBER 28, 2020

Banners are a highly effective new type of message for your customer engagement strategy. You can set rules to trigger the banner, and also goals to measure its effectiveness, so you’ll get insights into how well your various banner messages are engaging customers. Banners are perfect for capturing visitors’ attention.

Engagement 239

Engagement Mobile Onboarding Communication 239

Totango

NOVEMBER 5, 2021

What do you do when you realize that 95 percent of your customer base is tech-touch and you don’t have the manpower to properly engage with and measure this group? Getting Started: Tips for Implementing an Effective Customer Engagement Strategy. How many employees support digital engagement at Aruba?

Scale 110

Scale Engagement Scaling Strategy 110

User Pilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Once you understand how the cycle works, you need to learn good strategies you can apply.

Strategy 105

Strategy Software Review Social Media Engagement 105

Intercom, Inc.

AUGUST 31, 2022

Engaging with customers on social media has become part of every customer experience strategy to drive sales and retain customers. Every brand can be successful on social media. And every successful strategy relies on good, solid building blocks. As you grow, however, you need another strategy.

Social Media 118

Social Media Engagement Scale Branding 118

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Social Media Marketplace as a Service Acquisition 145

User Pilot

AUGUST 28, 2023

Wondering how to create a consistent brand experience to make a lasting impression of familiarity and trust? In a saturated SaaS world with tons of alternatives, a consistent brand experience can make you a recognizable brand. Maintaining core brand elements across various platforms to offer a familiar brand image.

Branding 98

Branding Onboarding Social Media Development 98

User Pilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Strategy 105

Strategy Marketing Social Media AI Search 105

Buffer Resources

JULY 3, 2023

When did you last pay attention to a generic brand video that wasn’t for research purposes? Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. People want people, not brands or ads. The probable reason?

Branding 101

Branding Social Media Trends Systems Review 101

How To Buy Saas

APRIL 12, 2024

Marketing strategies are typically founded on extensive data and intricate calculations involving numerous variables, where each detail holds significance. Driving Engagement Without Being Creepy The intrusion of targeted ads online is universally unwelcome. Each ad carries the message, “Live there.

Advertising 52

Advertising Engagement Travel Social Media 52

Totango

NOVEMBER 5, 2021

What do you do when you realize that 95 percent of your customer base is tech-touch and you don’t have the manpower to properly engage with and measure this group? Getting Started: Tips for Implementing an Effective Customer Engagement Strategy. How many employees support digital engagement at Aruba?

Scale 84

Scale Engagement Scaling Strategy 84

Trint

MARCH 4, 2021

So how do you break through and create an engaging video that people want to watch? That way, your subject will stay on track and on brand. Know your video strategy We know video is hugely popular and an important marketing tool, but creating a bunch of videos won’t necessarily result in success.

Engagement 130

Engagement Social Media Marketing Branding 130

Buffer Resources

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Branding 95

Branding Social Media Technical Cofounder Technical Review 95

Neil Patel

JANUARY 14, 2021

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. What Is Corporate Branding and Why Is It Important?

Branding 130

Branding Social Media Sales Advertising 130

User Pilot

MAY 16, 2023

Looking to implement the top customer engagement trends in 2023 for your SaaS business? Staying on top of the engagement trends is a must for product growth and staying ahead of your competition. This article has compiled the top 13 SaaS customer engagement trends you should follow in 2023 to help you navigate the emerging trends.

Trends 98

Trends Engagement Artificial Intelligence Machine Learning 98

Intercom, Inc.

OCTOBER 12, 2022

Customer engagement is the lifeblood of internet business. At Intercom, we understand that the best way to engage your customers is by delivering the right message, to the right person, at the right time. Customize your customer engagement strategy with our next-generation Messenger. Here’s what we’ve built.

Engagement 104

Engagement Scale Branding Communication 104

SaaStr

NOVEMBER 23, 2021

They had incredible ROI from this year’s SaaStr Annual, including a brand re-launch on-site and meeting hundreds of new prospects, but some things didn’t go according to plan. Here are some of their top takeaways and techniques they shared with us for creating an impactful live event strategy. So it had to happen.

Strategy 221

Strategy Travel Branding Interviewing 221

Buffer Resources

APRIL 16, 2024

Although my brother and I started our womenswear brand KESTAN as an e-commerce company, the real breakthrough for our online presence came when we opened our first brick-and-mortar store.    Our retail stores succeeded because we were able to deliver an entire brand experience rather than just be content to try and sell products.

Social Media 98

Social Media Scale Sales Strategy 98

Stax

JANUARY 8, 2024

As such, PayFacs need to equip themselves with an effective risk management strategy that helps them continuously monitor risks and employ appropriate risk responses if needed. PayFacs need to equip themselves with an effective risk management strategy that helps them continuously monitor risks and employ appropriate risk responses if needed.

Merchant Services 88

Merchant Services Payfac Payment Services SaaS Payments 88

User Pilot

SEPTEMBER 19, 2023

User engagement refers to any interaction your customers have with your brand, product, or website across all touchpoints. Why is User Engagement important? In other words, they want to see high user engagement. Here are the most important reasons why user engagement matters. Do you need tools for User Engagement?

Engagement 52

Engagement Software Review Onboarding Subscription 52

How To Buy Saas

MARCH 23, 2024

In the new globalized world, groups are increasingly turning to video content as a powerful tool to engage with diverse audiences. This reach expansion allows companies to connect with potential customers who prefer consuming content in their native language, thereby increasing brand visibility and engagement.

Strategy 52

Strategy Marketing Technical Review Sales Hiring 52

User Pilot

AUGUST 15, 2021

A key reason why customer engagement metrics are important to successful SaaS businesses. While customer acquisition is important, if you're unable to keep user engagement up, you've built a leaking house that will drown everyone in it! Measure engagement by feature usage to understand what brings the most value.

Engagement 98

Engagement Metrics Scale SaaS 98

Neil Patel

DECEMBER 1, 2020

If you’re not using live streaming to engage with your followers, then you might be. The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. Here’s how you can leverage live streaming to create crazy levels of engagement with your audience.

Engagement 145

Engagement Social Media Branding Strategy 145

User Pilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Retention 98

Retention Strategy Marketing SaaS 98

Buffer Resources

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

Branding 117

Branding Social Media Interviewing Engagement 117

Totango

MAY 10, 2022

A customer engagement strategy is critical for retaining and growing SaaS clients. It’s especially important to engage executives and stakeholders to ensure retention. In this blog, we’ll look at the essentials of a customer engagement strategy, particularly how to use it to engage enterprise clients.

Engagement 76

Engagement Technical Review Software Review Enterprise 76

Neil Patel

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. New accounts often have low engagement rates, which can be disheartening, but there are ways to navigate this period strategically.

Branding 144

Branding Scale Social Media Engagement 144

User Pilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth.

Customer Success 98

Customer Success Strategy Customer Lifetime Value SaaS 98

Neil Patel

JULY 15, 2021

Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Facebook contests have been around for some time, but they’re still one of the best methods to grow an active audience and build meaningful engagement with your brand. Increase Brand Awareness.

Engagement 132

Engagement Social Media Branding B2C 132

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Before we look at specific advertising strategies for the fitness industry, let’s break down the main challenges you’ll face in this niche. 7 Fitness Advertising Strategies to Test.

Advertising 141

Advertising Strategy Social Media Marketplace as a Service 141

Neil Patel

JANUARY 17, 2022

It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. Most marketers use the strategy on multiple channels. The good news? Different Types of Personalized Marketing. Segmentation.

Branding 130

Branding Marketing AI Search Social Media 130

How To Buy Saas

FEBRUARY 13, 2024

Join us on a deep dive into the “Amazon Marketing Strategies,” and unravel the blueprint that anchors Amazon’s unparalleled e-commerce conquest. #1 In this guide, we unpack these powerful advertising tools and share strategies that will amplify your brand’s presence and influence. Amazon Ads.

Strategy 52

Strategy Marketing Mobile Pricing 52

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Branding 143

Branding Scale Social Media SaaS 143