Tom Tunguz

MAY 1, 2023

When a startup is born, founders lead sales. Design partners, pilots, or founder-led sales - they have many names - these customers work with a startup to solve a problem. Said another way, founder-led sales are sales engineering sales, not account executive sales.

Scale 152

Scale Engineering Outsourced Development Sales 152

SaaStr

NOVEMBER 7, 2023

Only the very best reps that have sold sales or marketing tools, which are very similar to the tools they use every day already, can sell vertical saas or developer tools. Sales reps mostly know how to sell sales and marketing tools. Sales is always hard, but it’s just very different at a top brand.

Sales Hiring 168

Sales Hiring Sales SaaS SMB 168

Kellblog

JULY 17, 2022

What does our brand stand for? What promise does our brand make? These are some of the questions that quickly come up when thinking about branding. In general, I think branding is a potential marketing rathole for startups, particularly early-stage ones. Do want to build a brand? Do want to build a brand?

Branding 132

Branding Startup Software Sales Recruiting 132

Predictable Revenue

JUNE 30, 2022

Shelby Dash and Kristina Clifford joined the Predictable Revenue podcast to discuss how to use comedy in your content marketing to drive brand awareness. The post How to Use Comedy To Drive Brand Awareness appeared first on Predictable Revenue.

Branding 147

Branding Content Marketing Revenue Marketing 147

Mucker Capital

OCTOBER 10, 2023

Sales development is a nuanced blend of art and science, requiring a delicate balance for its effective implementation within a company. Drawing from substantial experience, Sally Duby from The Bridge Group provides valuable insights into the intricate realm of sales development.

Scale 52

Scale Sales Hiring Outsourced Development Development 52

Buffer Resources

JULY 3, 2023

When did you last pay attention to a generic brand video that wasn’t for research purposes? Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. People want people, not brands or ads. The probable reason?

Branding 100

Branding Social Media Trends Systems Review 100

Buffer Resources

NOVEMBER 27, 2023

  She decided to work on her idea part-time in the evenings after getting home from her sales job in pharmaceuticals. Thankfully, I had invested in getting a utility patent, trademarks, and copyrights to protect my brand. I also pay monthly to protect my brand using RedPoints. It was all just perfect timing. 

Development 103

Development Sales Hiring Scale Business 103

Neil Patel

OCTOBER 6, 2021

You sell your product straight to them and cut out any fees required with wholesale and other sales platforms. Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. 7 Strategies for D2C Brands.

Branding 116

Branding Strategy Technical Review Software Review 116

Sales Hacker

JANUARY 23, 2020

Can you describe your brand of selling in three words or less? The topic of self-branding gets thrown around a lot. However, rarely is it given the same attention as product branding. Learn to brand your (SELF) and you can improve your sales game and career trajectory. Brainstorm Your Brand. Name Your Brand.

Branding 70

Branding Underperforming Technical Team Sales Consulting 70

Buffer Resources

APRIL 16, 2024

Although my brother and I started our womenswear brand KESTAN as an e-commerce company, the real breakthrough for our online presence came when we opened our first brick-and-mortar store.    Our retail stores succeeded because we were able to deliver an entire brand experience rather than just be content to try and sell products.

Social Media 98

Social Media Scale Sales Strategy 98

Sales Hacker

JANUARY 12, 2024

The enduring truth of the statement “ people buy from people they know, like, and trust” remains a constant in the realm of sales. This principle has stood the test of time and continues to be a significant factor in the sales decision-making process. Sales authenticity” resonates with people in different ways.

VP of Engineering 90

VP of Engineering Sales AI Technology 90

SaaStr

JANUARY 6, 2021

Finding the perfect VP of Sales position can be daunting, especially in the middle of a global pandemic. Candidates need to find opportunities that not only fit their sales experience and stretch goals, but also companies that are coming out of the pandemic with momentum. Who is looking to hire a VP of Sales in January / Q1?

Sales Hiring 310

Sales Hiring Scale Payment Solutions Payments 310

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Branding 143

Branding Scale Social Media SaaS 143

TrackStreet

JULY 20, 2023

How to Protect Your Brand Online Do you know how much your eCommerce brand is worth? Have you ever calculated your brand’s actual contribution to the bottom line — either in dollar figures or as a percentage of your company’s overall value? Calculating brand value is a tricky and imprecise science.

Branding 52

Branding Marketplace as a Service Pricing User Experience 52

Neil Patel

MAY 3, 2021

More and more brands understand the power of stories to transform their online presence and build trust. Iconic brands like Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. Companies like Apple possess brand stories that are legendary in their status.

Branding 144

Branding Social Media Construction Communication 144

Sales Hacker

AUGUST 18, 2022

It seems everywhere you turn today, someone’s trumpeting that you ABSOLUTELY must build a personal brand. What are the downsides of building a personal brand ? Come join Becc Holland for the ultimate tear-down of the personal brand mythos — and what you should do instead. That it’s your golden ticket to endless opportunities.

Branding 77

Branding Sales Development 77

Sales Hacker

OCTOBER 20, 2023

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. With that responsibility, often there is a need to create content to assist with the sales education process.

Sales Hiring 105

Sales Hiring Marketing Sales Sales Enablement 105

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. When influencer Hyram Yarbro featured the clinical, no-nonsense brand, parent company L’Oreal reached out to him. Step 4: Develop Your Skincare Marketing Message. That’s the key.

Branding 138

Branding Marketing Social Media Technical Review 138

SaaStr

AUGUST 31, 2021

In the run-up to the 2021 SaaStr Annual , SaaStr’s very own Poya Osgouei sits down with Bryan Elsesser, VP of Sales at SaaStr. Bryan shares tips and his perspective on what’s been effective and useful during his first few months as the VP of Sales at SaaStr. “Selling when you have a brand under you is just different.

Sales Hiring 230

Sales Hiring Headcount Sales Branding 230

SaaStr

MARCH 25, 2023

So one recent survey we did really brought out a healthy debate: does your VP of Sales really need to be a product expert? Many of the comments said it was more important a VP of Sales understand process and leadership more than the product itself. They often melt. I say, you just gotta know the product. Not just with buzzwords.

Scale 211

Scale Sales Hiring Sales Recruiting Sales 211

Neil Patel

JANUARY 19, 2021

This new feature from Instagram offers a launching point for all kinds of on-brand, on-topic video creations you can use to connect with followers and build brand recognition. So how do they work, and how can you use them for your brand? 10 Ways to Use Instagram Reels to Market Your Brand. How Do Instagram Reels Work?

Branding 137

Branding Social Media Education Interviewing 137

Neil Patel

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can also use segmentation to identify where the customer is in their journey or to encourage sales. The beauty brand sends out segmented emails to remind customers to restock on items they’re likely running low on.

Branding 130

Branding Marketing AI Search Social Media 130

Sales Hacker

AUGUST 9, 2019

A few weeks ago, I had a conversation with the head of business development for a French logistics company. And even more impressive, he got those results in a brand new industry. . This story got me thinking about what business development actually means and what companies perceive it to be. . What Is Business Development?

Development 86

Development Sales Business Social Media 86

Sales Hacker

DECEMBER 7, 2021

In this episode of the Sales Hacker Podcast, we have David “Hersh” Hershenson , Chief of Staff at Tray.io , a 20-year veteran of the high-growth world and one of the first 200 employees at Salesforce. Join us for a candid conversation about leveraging feedback to understand your internal brand. What your internal brand is.

Branding 79

Branding Technical Review Underperforming Technical Team Sales Hiring 79

SaaStr

APRIL 20, 2022

This famous quote from self-help author Robert Collier applies to every sales organization because excellent results come through repeatable activities, not one-off wins. Alice Katwan , SVP at Twilio , discusses how you can build a high-retention sales team while being remote. Invest in your team’s development.

Sales Hiring 198

Sales Hiring Scale Retention Sales 198

Neil Patel

JULY 28, 2021

Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether. Different segments of the sales funnel warrant different types of content. Step #1: Define Your Goals for Your Content Strategy. Lead Metrics.

Strategy 141

Strategy Development Social Media Sales Funnel 141

How To Buy Saas

JULY 8, 2023

In the world of software, the growth and success of a company are often determined by its ability to establish a strong brand. SaaS companies rely on their brand reputation to attract and retain customers, maintain customer loyalty, and stay ahead of the competition. However, building a strong SaaS brand is no easy feat.

Branding 40

Branding Sales Hiring Social Media Marketplace as a Service 40

SaaStr

FEBRUARY 7, 2024

Sales-assisted, product-led growth strategies that close Enterprise leads. As a developer company selling to developers, they’d hire people out of boot camps to take on this role because they could answer technical questions and know the product better. In this playbook we’ll share: Automated outbound at-scale strategies.

Scale 209

Scale Sales Hiring Strategy Marketing 209

Intercom, Inc.

JUNE 13, 2018

Product positioning, knowledge and brand awareness are your first ports of call in the early days. Meet them in a quality coffee or tea shop near the conference that’s on-brand for your company, has a generous amount of space and has good Wi-Fi. These moments define how people think of you and your company. Don’t do this.

Branding 205

Branding Outsourced Development Scale Travel 205

ProfitWell

JULY 22, 2020

As a result, retail sales have been decreasing gradually, leading to thousands of closures annually. Though e-commerce still accounts for a small portion of total retail sales, it is growing at a fast rate. In 2019, the total global e-commerce sales amounted to $3.53 2 direct-to-consumer brands experiencing explosive growth.

Payment Methods 93

Payment Methods Outsourcing Services Branding Payment Features 93

FastSpring

APRIL 4, 2024

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I What success looks like for using both together.

Scale 122

Scale Sales Payment Methods Merchant Services 122

SaaStr

NOVEMBER 24, 2021

The SaaS sales model seems so well-established, as hundreds of founders build their businesses and raise funding. Mark Roberge, Founder of Stage 2 Capital and Senior Lecturer at Harvard Business School, shares insights from his years of experience into common SaaS sales missteps and how you can avoid them.

Scale 177

Scale Sales Hiring Compensation Sales 177

FastSpring

NOVEMBER 16, 2022

Out of the Park Developments quadrupled sales in South Korea — the fourth-largest video game market in the world — by localizing its benchmark game into Korean. FastSpring helps software companies sell around the world through localized web storefronts , branded checkouts , global sales tax and VAT management , and more.

Sales 98

Sales Benchmarks Pricing Branding 98

SaaStr

OCTOBER 26, 2022

This created an opening for the brand to introduce its communication system. This will help you develop a more aligned product with the messaging, marketing, and sales to unlock product-led growth (PLG). Successful sales involves matching a real problem with a real opportunity. Understand them at a granular level.”.

Enterprise 168

Enterprise Scale Sales Communication 168

SaaStr

JANUARY 16, 2023

Earlier stage startups: – Have no brand – Have no/little training – Have very few resources. Not that they are just "great at sales" — Jason Be Kind Lemkin  (@jasonlk) January 12, 2023. So a while back we did a deep dive on why 95% of the VPs of Sales candidates just won’t thrive at your start-up.

Sales Hiring 246

Sales Hiring Startup Underperforming Technical Team Branding 246

Sales Hacker

SEPTEMBER 24, 2022

Building a sales funnel that aligns with your business goals is essential. I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. What is a sales funnel? And then there’s the sales funnel. The 4 stages of a sales funnel.

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118