Intercom, Inc.

MARCH 28, 2022

That is, in order to stay competitive, businesses need to put customers first by creating engaging, personalized customer experiences. But in order to stay successful in this new landscape, businesses need to run with customer engagement in mind. But this is where many companies are struggling. Here’s what you need to know.

Scale 228

Scale Engagement Technical Review Business 228

User Pilot

SEPTEMBER 19, 2023

User engagement refers to any interaction your customers have with your brand, product, or website across all touchpoints. Why is User Engagement important? In other words, they want to see high user engagement. Here are the most important reasons why user engagement matters. Do you need tools for User Engagement?

Engagement 52

Engagement Software Review Onboarding Subscription 52

Buffer Resources

JULY 3, 2023

When did you last pay attention to a generic brand video that wasn’t for research purposes? Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. People want people, not brands or ads. The probable reason?

Branding 101

Branding Social Media Trends Systems Review 101

Neil Patel

JANUARY 14, 2021

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. What Is Corporate Branding and Why Is It Important?

Branding 130

Branding Social Media Sales Advertising 130

User Pilot

AUGUST 15, 2021

A key reason why customer engagement metrics are important to successful SaaS businesses. While customer acquisition is important, if you're unable to keep user engagement up, you've built a leaking house that will drown everyone in it! Measure engagement by feature usage to understand what brings the most value.

Engagement 98

Engagement Metrics Scale SaaS 98

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. Next, we’ll share six keys to effective SaaS customer engagement.

Engagement 96

Engagement Strategy SaaS Scale 96

Neil Patel

MAY 3, 2021

More and more brands understand the power of stories to transform their online presence and build trust. Iconic brands like Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. Companies like Apple possess brand stories that are legendary in their status.

Branding 144

Branding Social Media Construction Communication 144

TrackStreet

JULY 20, 2023

How to Protect Your Brand Online Do you know how much your eCommerce brand is worth? Have you ever calculated your brand’s actual contribution to the bottom line — either in dollar figures or as a percentage of your company’s overall value? Calculating brand value is a tricky and imprecise science.

Branding 52

Branding Marketplace as a Service Pricing User Experience 52

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. When influencer Hyram Yarbro featured the clinical, no-nonsense brand, parent company L’Oreal reached out to him. Step 4: Develop Your Skincare Marketing Message. That’s the key.

Branding 138

Branding Marketing Social Media Technical Review 138

Neil Patel

JANUARY 19, 2021

This new feature from Instagram offers a launching point for all kinds of on-brand, on-topic video creations you can use to connect with followers and build brand recognition. So how do they work, and how can you use them for your brand? 10 Ways to Use Instagram Reels to Market Your Brand. How Do Instagram Reels Work?

Branding 137

Branding Social Media Education Interviewing 137

Totango

MAY 10, 2022

A customer engagement strategy is critical for retaining and growing SaaS clients. It’s especially important to engage executives and stakeholders to ensure retention. In this blog, we’ll look at the essentials of a customer engagement strategy, particularly how to use it to engage enterprise clients.

Engagement 76

Engagement Technical Review Software Review Enterprise 76

Neil Patel

JULY 15, 2021

Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Facebook contests have been around for some time, but they’re still one of the best methods to grow an active audience and build meaningful engagement with your brand. Increase Brand Awareness.

Engagement 132

Engagement Social Media Branding B2C 132

Neil Patel

SEPTEMBER 17, 2021

Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. Here’s what it produced: 223 story mentions — more eyes on my brand 431 page views — more followers 1068 DMs — more leads for my ad agency. If you know me, you know I love Instagram. Send upsell campaigns.

Engagement 145

Engagement Social Media Marketing Underperforming Technical Team 145

Neil Patel

JANUARY 17, 2022

The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world. Personalized marketing is also one of the best ways to engage customers between channels and send more relevant marketing messages. Different Types of Personalized Marketing.

Branding 130

Branding Marketing AI Search Social Media 130

Neil Patel

JANUARY 8, 2021

If you aren’t using Twitter to boost your brand, you’re seriously missing out. But there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides. If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform.

Branding 145

Branding Social Media Trends Engineering 145

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. If you’re sending a marketing personality a letter, even if you think she’s real, you’re one engaged customer. Brand Voice is Critical to Brand Loyalty. How does this all fit within their brand voice?

Branding 133

Branding Churn Underperforming Technical Team Retention 133

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Branding 143

Branding Scale Social Media SaaS 143

Buffer Resources

APRIL 10, 2024

💡 Buffer makes Instagram growth much easier with content planning, scheduling, and engagement tools. Partner with brands on sponsored content There’s no way you’ve scrolled through your Instagram feed without coming across a sponsored post.

Payments 92

Payments Payment Methods Marketplace as a Service Payment Services 92

Totango

MAY 11, 2021

Stakeholder engagement and management is critical for customer retention. How Do You Optimize Stakeholder Engagement? A well-designed stakeholder engagement and management strategy includes two key components: An action plan for promoting stakeholder engagement. Create a Stakeholder Engagement and Management Plan.

Engagement 84

Engagement Strategy Management CTO 84

Neil Patel

JULY 28, 2021

Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether.

Strategy 141

Strategy Development Social Media Sales Funnel 141

Mucker Capital

OCTOBER 10, 2023

Sales development is a nuanced blend of art and science, requiring a delicate balance for its effective implementation within a company. Drawing from substantial experience, Sally Duby from The Bridge Group provides valuable insights into the intricate realm of sales development. Sally's wisdom sheds light on this dilemma.

Scale 52

Scale Sales Hiring Outsourced Development Development 52

How To Buy Saas

JULY 8, 2023

In the world of software, the growth and success of a company are often determined by its ability to establish a strong brand. SaaS companies rely on their brand reputation to attract and retain customers, maintain customer loyalty, and stay ahead of the competition. However, building a strong SaaS brand is no easy feat.

Branding 40

Branding Sales Hiring Social Media Marketplace as a Service 40

Sales Hacker

APRIL 9, 2020

Clearly, they don’t have a solid LinkedIn engagement strategy. There’s still an opportunity to build your brand, establish digital thought leadership, and develop your audience. How to Get More Buyer Engagement on LinkedIn. We do this through a connected content and audience development strategy. Let’s see how.

Engagement 79

Engagement Social Media Leadership Technical Review 79

User Pilot

AUGUST 18, 2021

Why is it important to measure customer engagement in your product? For SaaS companies, this can help to get insights into customer interactions with your product and brand which tells you what brings value to your customers. Measuring customer engagement helps improve retention , account expansion , and product advocacy.

Engagement 98

Engagement Retention Software Review SaaS 98

Intercom, Inc.

JULY 18, 2019

So what’s the key to having happy developers? A joyful, transparent development experience. As we keep building out our own platform so teams can customize Intercom for their own needs, we’ve loved getting to know the great group of developers and partners building apps for our customers and for themselves.

Outsourced Development 110

Outsourced Development Development Innovation DevOps as a Service 110

Neil Patel

OCTOBER 27, 2020

You’ve started a business, brand, or website, and it’s time for you to start distributing content. What you might not be thinking about is how to find a font that represents your brand. You want to search for fonts that are unique to your brand and easy for your subscribers to read and comprehend. Congratulations. Line length.

Branding 144

Branding Scale Mobile Systems Review 144

FastSpring

MARCH 15, 2024

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

Payment Methods 179

Payment Methods Marketplace as a Service Payment Solutions Payments 179

Sales Hacker

DECEMBER 7, 2021

Join us for a candid conversation about leveraging feedback to understand your internal brand. What your internal brand is. Building your internal brand [20:19]. The first is Outreach , the first and only engagement and intelligence platform built by revenue innovators for revenue innovators. Look at your brand.

Branding 79

Branding Technical Review Underperforming Technical Team Sales Hiring 79

Totango

MAY 29, 2019

When consumers decide which brand of product to purchase, they pick the one they have the strongest relationship with. As such, it’s critical that customer success teams emphasize the use of regular customer engagements to keep the customer relationship strong. Customer Engagement Objectives to Strive For.

Engagement 63

Engagement Social Media Branding Enterprise 63

Unbounce

JUNE 18, 2019

You want your website to convert better, but you’re left relying on developers to help you execute and it sometimes slows you to a stop. As the company’s first marketing hire, she took ownership of the Later blog and—through valuable, engaging content—grew monthly sessions from thirty thousand to more than a million in just two years.

Branding 111

Branding Sales Hiring Underperforming Technical Team Acquisition 111

Totango

MAY 3, 2019

But the only way to cultivate this prized group is to form meaningful connections which increase customer engagement and loyalty. Try to understand how your brand’s actions and communications make a customer feel. After all, brand loyalty starts as a feeling; a spark of goodwill toward a company.

Engagement 78

Engagement Enterprise Communication Branding 78

CustomerSuccessBox

MARCH 10, 2022

On the other hand, there are potential customers all around us, and if they are just left to themselves then who’ll introduce your brand to them to witness the benefits of your product? The role and responsibilities of these two separate operations-“ Client Service Manager ” and “ Client Engagement Manager ”-differ. How to become one?

Engagement 52

Engagement Management Underperforming Technical Team Outsourced Development 52

User Pilot

APRIL 16, 2024

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. Implement your product experience strategy by developing an execution plan with a timeline. Reduce customer churn : Since engaged, customers become loyal customers.

Strategy 105

Strategy Customer Lifetime Value Onboarding User Experience 105

Buffer Resources

APRIL 22, 2024

For businesses and solopreneurs, building a community like this generates opportunities to cultivate a dedicated space to engage directly with clients, offer support, and gather feedback. Linkedin Known as the social media platform for professionals, LinkedIn is great for developing thought leadership and growing your business reputation.

Social Media 95

Social Media Scale Growth Hacking Headcount 95

OpenView Labs

OCTOBER 27, 2020

Dev tools and API companies are on fire right now, so a question I’m hearing a lot lately from founders is: How do I build a strong developer brand like [Stripe]? Follow these simple steps: Be a great developer. Hire great developers. Engage 24/7 with developers using your product. Developers share the love.

Development 52

Development Sales Hiring Marketing B2B 52

Buffer Resources

APRIL 16, 2024

Although my brother and I started our womenswear brand KESTAN as an e-commerce company, the real breakthrough for our online presence came when we opened our first brick-and-mortar store.    Our retail stores succeeded because we were able to deliver an entire brand experience rather than just be content to try and sell products.

Social Media 99

Social Media Scale Sales Strategy 99

Buffer Resources

OCTOBER 16, 2023

In this article, we’ll dive into what content pillars are, why they’re important, and how to develop them for yourself. Developing content pillars achieves several goals for creators. This branching out helps her avoid repetitive content and allows more dynamic engagement with the audience.

Social Media 121

Social Media Venture Capital AI Search Banking 121