How to Reduce Customer Churn with Brand Voice Continuity

Chart Mogul

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. Brand Voice is Critical to Brand Loyalty. Betty Crocker is just one studied instance of how brand voice can spur brand loyalty. Common UX Brand Voice Mistakes.

Developers, developers, developers…developers, developers, developers

The Angel VC

If there’s one thing that all fast-growing technology startups have in common, it’s that they’re constantly looking for great developers. So – if you’re a great developer and you’re living in San Francisco, Edinburgh, Vancouver, Berlin, Cracow, London or Munich (or willing to relocate) and if you want to join one of the best SaaS companies in the world, check out these job postings.


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The 7 Best Strategies for D2C Brands

Neil Patel

Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. Dollar Shave Club is the epitome of D2C brands because their product is often a last-minute purchase.

Branding Is More Than Just a Logo

OpenView Labs

Think of a brand. Any brand you like. Since it’s one of the most recognizable brands, let’s go with Apple. Apple, with branding , created this strong connection with people and underlined the importance of their products in their lives. Key elements of branding.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

development team can focus. developer resources CON Building analytics is code- intensive, which means it. requires more developer. look like your vendor’s brand, not yours Development time will depend on. the ease to develop on your chosen.

Branding your early-stage software company

Point Nine Land

A short summary of what I’ve learned about branding reading a bunch of articles online ….and The answer is often their brand. B2B businesses also build brands and as an investor in many B2B businesses at Point Nine, we’ve been fortunate enough to observe in a few cases such as Zendesk or Typeform how powerful a brand can be in making a B2B business successful. We’re also about to launch a new branding project at P(oint) 9/N(ine) (?) Your brand cannot.

8 Must-Know SEO Best Practices For Developers

Neil Patel

Web development and search engine optimization (SEO) become increasingly intertwined as search engines become more intelligent. Today, I’m speaking to web developers. In this post, learn the 8 best practices for SEO for developers. What Do Developers Need to Know About SEO?

Sustainable Cosmetic Packaging for Leading Beauty Brands


As we put the turmoil of the pandemic behind us and economies return to growth, consumers are going to want brands to act on the lessons they’ve learned in 2020 and 2021. Some brands are turning zero-waste packaging into a marketing moment. Americans generate an average of 4.1

Self Branding: 2 Steps to Build a Personal Sales Brand (& Catapult Your Career)

Sales Hacker

Can you describe your brand of selling in three words or less? The topic of self-branding gets thrown around a lot. However, rarely is it given the same attention as product branding. Learn to brand your (SELF) and you can improve your sales game and career trajectory.

Last-Mile Solutions for Your DTC Brand


There are no signs of eCommerce’s growth slowing anytime soon, especially for direct-to-consumer brands. According to one report, sales from eCommerce DTC brands reached $111.54 OceanX understands that what DTC brands need to make last-mile delivery boils down to data visibility.

Everyone Is Accountable and Responsible for a Great Customer Experience!

Speaker: Bryan Horn, Founder, CS Solutions

If you've ever called a bank, cable company, or organization that thinks it's "too big to fail", you've probably run the customer service gauntlet: you start off with a seemingly simple request, and you call the customer service line. Once the general service rep hands you off, you're transferred to every department known to man. Further and further down the rabbit hole you fall, and each time you're transferred, the waiting room music plays longer and longer, and the person at the end of the line knows less and less about you and your problems. After the call, you've probably popped a blood vessel. Join Bryan Horn, author of The Customer Service Revolution and founder of CS Solutions, and learn how to master the warm handoff. Bryan will teach how to develop a culture of accountability so that all members of the organization are equipped to handle customer concerns and offer quick resolutions.

The What and Why of Brand Positioning Statements

Adhere Creative

I n theory, the brand positioning statement is something an entire company can get behind. When done correctly, brand positioning statements can be powerful tools in businesses of all sizes. But that means going deeper than buzzwords and marketing fluff to craft a statement that truly captures your brand. brand positioning statement , it’s important to clear up any confusion that might linger within your team and any other stakeholders. Branding Brand Development

How Developer Marketing Parallels Consumer Marketing

Tomasz Tunguz

As open-source and developer-led companies become increasingly visible, important, and massive, we should draw the parallel between developer marketing and consumer marketing. First, developer marketing is influencer and brand-driven. Famous developers using a product, writing about it confer a parallel social proof. Many developer-focused companies invite luminaries to invest in seed rounds.

The Power of Personal Branding: How to Create a Meaningful Career Through the Magic of You

Sales Hacker

Amy Slater, Global VP, Internet Security Services at Palo Alto and author will be showing us how to tap into what makes us unique to build a personal brand that will help us grow personally and professionally. Don’t miss her session to learn the magic of personal branding.

Guide to direct-to-consumer brand growth


2 direct-to-consumer brands experiencing explosive growth. By branding the company as a reliable source of travel information, they now have a massive following on Instagram, and their website has approximately 800,000 views monthly.

5 Early Indicators Your Embedded Analytics Will Fail

lead to a whole new set of problems: Developer Grade Analytics 2 Many companies put analytics projects on the backburner. an Analytics Emergency Developer Grade Analytics 3 Indicator #1: Long Queue of Ad. Hoc Requests One irony in application development is new features.

How Corporate Branding Translates Into Actual Sales

Neil Patel

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets.

Content Strategy: What Is It & How to Develop One [2021]

Neil Patel

Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether.

The ultimate guide to sales development


Marketing, driven largely by traffic goals, developed all sorts of techniques to build inbound interest and send leads pouring in— but this increase in traffic also increased the number of low-quality leads. Enter sales development. Overview of sales development. What is sales development? Sales development vs business development: Are they the same? 4 reasons why sales development is essential to your business. Sales development managers.

SaaStr Podcast #407 with The Creative Curve Author Allen Gannett: “The Secrets of Market Timing and How to Develop the Right Idea, at the Right Time”


Announcer: Up today, the secrets of market timing, how to develop the right idea at the right time with Allen Gannett, author of The Creative Curve. See why the biggest brands in the world rely on Bandwidth and sign up for a free trial at

How to Reduce Customer Churn with Brand Voice Continuity

Chart Mogul

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. Brand Voice is Critical to Brand Loyalty. Betty Crocker is just one studied instance of how brand voice can spur brand loyalty. Common UX Brand Voice Mistakes.

Mastering Business Development

Hacking Revenue

Business Development means different things to different people in different industries. Million people listed in Linkedin alone(!) – the job description, goals and responsibilities of a Business Development person are dramatically different from company to company. Network and your brand . People don’t think of themselves as a business that needs to be developed. The people in your network are your brand.

Patience-The Missing Key to Brand Awareness ROI

Adhere Creative

Brand Development BrandingW e're living through the most data-driven era of business and it's having a significant impact on marketing departments of all sizes. Now more than ever, marketing leaders are under pressure to prove that each of their activities have definitive, measurable returns.

Jobs-to-be-Done Branding to Find Your Positioning

Adhere Creative

Brand Development BrandingP eople don't want to buy a quarter-inch drill. They want to buy a quarter-inch hole!-Theodore Theodore Levitt. This quote has become something of a rallying cry for marketers. We don't want to just push our features-we want to market to our customers' results. However, Levitt's quote is from the 1960s and companies are still falling short when it comes to focusing on customer jobs to be done.

How to Build Your Brand with Landing Page Optimization


Let’s face it: brand marketers get a bad rap. At the same time, brand became less exciting—and sometimes an afterthought. Companies have found their edge by investing in incredible brands, and a company’s brand has become its differentiator.

Selling to Developers? Use These 3 Data Strategies

OpenView Labs

We’ve said it before , and we’ll say it again: Developers are a tough crowd. Selling to developers isn’t impossible—it’s just difficult. I cover why exactly it’s difficult and examples of exceptional developer-focused marketing in my new playbook.

The Top Skincare Marketing Tips to Boost Your Beauty Brand

Neil Patel

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. When influencer Hyram Yarbro featured the clinical, no-nonsense brand, parent company L’Oreal reached out to him.

I Asked 50+ Developers How They Buy Software. Here’s What I Learned.

OpenView Labs

Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work. Companies like Stripe are nailing it when it comes to marketing to developers. Developer Buyer Journey Best Practices from OpenView.

How to Create an Authentic Brand Story that Actually Improves Trust

Neil Patel

More and more brands understand the power of stories to transform their online presence and build trust. Iconic brands like Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. How does the story develop authenticity?

10 Actionable Tips to Use Instagram Reels For Your Brand

Neil Patel

This new feature from Instagram offers a launching point for all kinds of on-brand, on-topic video creations you can use to connect with followers and build brand recognition. So how do they work, and how can you use them for your brand? Tell Your Brand Story on Instagram Reels.

Advertising Week 360: How to Tell the Perfect Startup Brand Story


I’d never been exposed to software developers and the mysterious world of coding. They want to hear a brand story they can believe and they can buy. You need to have the brand story. You need to know what your brand story is. Your brand story is the why.

What Is Business Development? (And Why It’s Vital to Sales Success)

Sales Hacker

A few weeks ago, I had a conversation with the head of business development for a French logistics company. And even more impressive, he got those results in a brand new industry. . This story got me thinking about what business development actually means and what companies perceive it to be. . So, what is business development then? In this guide, I’ll explain: What is business development? Sales development vs business development.

Reduce New Rep Ramp Time by Developing Your A+ Players

Sales Hacker

We hired five new reps and added a brand new manager to our sales team last quarter, and even now, we’re still hiring. Fortunately, we’ve developed some strategies that not only reduce ramp time but also provide more comprehensive training so our reps start selling on solid footing.

What Beauty & Wellness Brands Need to Look for In a 3PL


New brands, cosmetic trends, and products are emerging every day, and eCommerce has made it easier than ever for consumers to gain access to a wide range of products to suit their taste, budget, and wants. . Beauty brands aren’t the only companies experiencing growth, though.

4 Questions to find answers in order to improve your personal brand.

The Marketing & Growth Hacking Publication

on Unsplash With answers to these questions, building your brand will be way easier. In these days, every one of us should have a personal brand of our own. 4 Questions you need to find answers to, if you need to build a long-standing personal brand. Lida Citroen said on Social Media Today: “The foundation of personal branding rests on authenticity. You need to define yourself to portray along with your brand message. brand-strategy personal-branding branding

PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

The role of branding in marketing [19:27]. Building and leveraging a differentiated brand as a growth amplifier [22:29]. Jake is an interesting guy with a lot of really interesting ideas about brands and about scaling organizations. The role of branding in marketing [19:27].

The Do’s and Don’ts of Marketing to Developers

OpenView Labs

Dev tools and API companies are on fire right now, so a question I’m hearing a lot lately from founders is: How do I build a strong developer brand like [Stripe]? Follow these simple steps: Be a great developer. Hire great developers. Developers share the love.

Twitter for SEO: How To Use Twitter to Boost Your Brand

Neil Patel

If you aren’t using Twitter to boost your brand, you’re seriously missing out. But there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides. More brand awareness = more searches about your company.

Personal Branding: 4 Steps to Find the “Real You”

Sales Hacker

We all recognize iconic brands. But did you realize you could build an iconic personal brand strong enough to catapult your sales career ? Keep reading to get smart tips for building your personal brand and using it to help you reach your sales goals. Your Quick Guide to Personal Branding. What is personal branding? Short-cut your personal brand with the archetype strategy. The branding secrets we tend to forget. Personal branding examples.

5 Ways to Make Your Brand Appeal to Millennials

The Marketing & Growth Hacking Publication

Just looking at the headlines about established brands going under because of millennials makes businesses fret for their future. Be online While your company is probably already online, it’s important to understand that brands can only survive by just having a website, newsletter and subscriptions. your brand needs a presence. Connect During the ’50s, TV ads could easily sell a product by pushing a brand as a life-improving necessity. Ah, millenials.