TechEmpower SaaS

JULY 24, 2023

What special data, content, APIs, etc., What’s the state of the relationships that brings you that data? Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? What are some examples of similar brands? How quickly will we need to scale the application?

Innovation 780

Innovation Development CTO Hire Technical Review 780

SaaStr

FEBRUARY 17, 2022

When marketing teams spend the bulk of their time completing manual tasks, data gets siloed, workflows break down, and leaders do not have the visibility they need to make customer-focused decisions. In the digital age, customers have a multitude of touchpoints with brands. People do not want to buy one-size-fits-all solutions.

Engineering 227

Engineering Scaling Marketing Acquisition 227

FastSpring

DECEMBER 7, 2023

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. “This is everyday for me, so I love talking about it,” says Carl Hargreaves about mergers and acquisitions.

Software Review 136

Software Review Technical Review Development Team Review Branding 136

SaaStr

JANUARY 24, 2021

The freemium ones really have no acquisition costs at this point (the main lead source is mini-brand). But I still had to worry about the costs of making data-driven, well-thought-through, but unproven mistakes. But at least, once you’re at Initial Scale, make sure you maintain 50% of your ARR on the balance sheet. .

Scale 338

Scale Sales Hiring Scaling Construction 338

SaaStr

APRIL 4, 2022

Weimer organizes her team at Podium by the seven pillars of revenue marketing: Marketing Operations: Marketing operations cover scaling of the campaign execution process, marketing tools, forecasting, attribution and reporting, and driving improvements to campaign quality metrics and infrastructure. . Is there a handoff problem? Here’s how:

Scale 243

Scale Revenue Scaling Marketing 243

SaaStr

DECEMBER 15, 2022

So we’ve got all the amazing sessions from 2022 SaaStr Scale up on YouTube here ! “3 Lessons from Building a Marketing Engine to Grow Pipeline from Millions to Billions with Samsara’s CMO” A great session on marketing at scale, across multiple products — with ton of great Q&A at the end. #2.

Scale 184

Scale Scaling Engineering Acquisition 184

Intercom, Inc.

FEBRUARY 4, 2020

Today we’re delighted to launch our brand new API version 2.0 , which makes it easier for our customers to pull, analyze, and update Intercom contact and conversation data. This will more easily allow our customers to transform their data into valuable performance reports and business insights. Finding the personal in the data.

Data Analysis 231

Data Analysis Data Construction Technology 231

SaaStr

SEPTEMBER 8, 2020

Check out the session here: Algolia also summarized their Top 5 take-aways here , and below: Most SaaS founders start out the same way— armed with ample expertise of the technical details that go into a product and with limited experience of other aspects of scaling, such as sales. On finding product-market fit in the early stages.

Scale 234

Scale Sales Hiring Technical Advisors Scaling 234

Intercom, Inc.

AUGUST 24, 2021

If your business is preparing for a new phase of growth, you need to make sure that your support team is set up for success from the outset, and that you’re creating the right support infrastructure to deliver exceptional customer experiences at scale. Are the tools you’re using capable of scaling with you?

Scale 129

Scale Customer Support Scaling Headcount 129

Unbounce

JULY 21, 2020

Let’s face it: brand marketers get a bad rap. In the last decade, the conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data. At the same time, brand became less exciting—and sometimes an afterthought.

Branding 145

Branding Underperforming Technical Team Scale Growth Hacking 145

User Pilot

JUNE 20, 2023

Want to know how you can use survey analytics to leverage customer feedback data? There are five types of survey data: quantitative data, qualitative data, categorical data, ordinal data, and scalar data. Here are the four major types of survey data.

Data 96

Data Scale User Experience Underperforming Technical Team 96

SaaStr

FEBRUARY 7, 2024

Let’s deep dive into how combining innovative demand gen strategies with a modern tech stack and specific team setup can provide a winning formula for scaling B2B growth, even with low budgets of greater than a 2x burn multiple. In this playbook we’ll share: Automated outbound at-scale strategies. So you have a 2.4x

Scale 228

Scale Sales Hiring Strategy Marketing 228

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Branding 143

Branding Scale Social Media SaaS 143

SaaStr

OCTOBER 10, 2019

Freemium can help software companies gain users quickly—but what happens when it’s time to scale back or up? Join Joaquim Lecha, CEO at Typeform, and Christoph Janz, Managing Partner at Point Nine, as they delve into freemium at scale. The first one is brand exposure. The second one is customer feedback at scale.

Scale 135

Scale Scaling Payment Methods SaaS Payments 135

Intercom, Inc.

DECEMBER 5, 2019

Unarguably one of the biggest brands in the world today. On this week’s episode of Scale, Matt Rogers, Head of SaaS Initiative at Google, is here to enlighten us. This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. And so the more proven you are, the better.

Scale 118

Scale Scaling Artificial Intelligence Business 118

Totango

MARCH 15, 2022

Efforts to scale customer success team activity often fall short because of failure to avoid common mistakes. Your human resources practices, your project management procedures and your technology strategy all need to come together in order for you to scale up without overextending yourself.

Sales Recruiting 95

Sales Recruiting Customer Success Sales Hiring Scaling 95

Totango

JUNE 8, 2021

So, it’s important to use your underlying data so that you know what the customers are doing, where they are in their journey and what they need at that time. The other thing you want to consider is the look and feel of the brand element. They’re already writing great emails, so just leverage those great emails and scale them.

Scale 117

Scale Scaling Technical Review Systems Review 117

SaaStr

JANUARY 11, 2024

seed round for Prequel, a data syncing tool that allows a company to push/pull data to their customer’s data warehouses (Snowflake, Redshift, BigQuery, etc…). They eventually gave way to, at the time, no-name brands like Google, Amazon, and Salesforce.com. Why did you do the deal? We co-led a $5.2M

Technical Review 274

Technical Review Scale Management Sales Hiring 274

The Marketing & Growth Hacking Publication

APRIL 1, 2019

Gordon Here’s what Janice had to say about how businesses today can deliver superior customer experiences at scale: Hi Janice! More often it’s the people and not the data that provides this interpretation and insight. What a brand eventually delivers has to ensure there’s no disparity across both physical and digital platforms.

Scale 40

Scale Branding Scaling Growth Hacking 40

ChurnZero

JANUARY 26, 2022

In a world where every Sales, Marketing, and Customer Service interaction is collected as a data point using software like HubSpot, reducing customer churn has become a science. What does the data show about common reasons customers churn? How can teams use that data to get smarter about predicting customer churn before it happens?

Scale 97

Scale Churn Scaling Retention 97

User Pilot

FEBRUARY 6, 2023

In this article, we cover everything about different types of actionable analytics, how to collect those actionable insights and the best tools you can use to harness the analytical data. TL;DR Actionable data in data analytics are the insights that are ready to use. What is actionable data in data analytics?

Artificial Intelligence 98

Artificial Intelligence Data Software Review Machine Learning 98

SaaStr

JULY 9, 2019

Join Anish Shivdasani, CEO of Giraffe, as he provides unique African experiences learned from scaling to 1M users. Now, unfortunately there are a lot of constraints in Africa, major constraints when you’re talking about setting up and scaling a startup. Want to see more content like this? Join us at SaaStr Annual 2020.

Scale 162

Scale Sales Recruiting Scaling SaaS Payments 162

Totango

NOVEMBER 3, 2022

In order to achieve step-change growth, you need to deliver value to your customers at scale—and across their entire journey with your company. You not only need easy access to quality data, but you also need to be nimble enough to make changes and improvements to your customer journey based on the analysis of that data.

Scale 62

Scale Scaling Technical Review Healthcare 62

Intercom, Inc.

AUGUST 26, 2019

Today we’re releasing a brand new book, Intercom on Sales. You could swap in any numbers you’d like, and the sentiment would still hold true: scaling sales is incredibly hard. Inside, you’ll get: Tested frameworks for rapidly scaling your sales team and revenue. And much, much more. Ready to kickstart your revenue growth?

Scale 119

Scale Scaling Sales Business 119

OpenView Labs

NOVEMBER 9, 2021

Establishing Data-Driven 1:1s as a Sales Manager: Reviewing pipeline opportunities and closed deals should be a regular practice. Scaling SaaS Sales. Stripe’s Jeanne DeWitt Grosser on Buffalo, Whales, and Scaling Sales: In just five years, Jeanne DeWitt Grosser grew Stripe’s sales team to about 200 folks in the U.S.

Scale 91

Scale Sales Hiring Scaling Technical Review 91

SaaStr

SEPTEMBER 17, 2023

Sarah Scharf leads product and brand marketing for Vanta – the company on a mission to secure the internet and protect consumer data.

Marketing 249

Marketing Scale Mobile Branding 249

SaaStr

JANUARY 10, 2024

And for his marketing team, it didn’t just apply to marketing, demand gen, or brand, or PR. It can be hard if you don’t necessarily have a supportive tech stack to see into the right data. They didn’t hire a big branding agency or hire a research firm. Brand awareness does not equal throwing money at billboards.

Sales Hiring 249

Sales Hiring Scale Technical Review Leadership 249

Unbounce

JUNE 18, 2019

Inspired by extraordinary marketers like you, we’re revealing a new brand identity and message. Software brands are all about makeovers these days. But as we approached Unbounce’s 10-year anniversary, it became important for us to refine and unify our brand as we gear up for what’s ahead. To go above and beyond. Photography.

Branding 110

Branding Scale Technical Review Software Review 110

SaaStr

JULY 22, 2022

The last few years have certainly tested marketers, but 2022 serves up a brand new array of challenges. In the eye-opening session, these marketing leaders discuss the market pulse, impactful branding, and strategies for the future. Economic Climate, Customer Behavior, & Market Trends.

B2C 227

B2C Scale Marketing Sales Hiring 227

Totango

NOVEMBER 5, 2021

Due to the collaboration, our messaging is aligned, the look and feel is consistent and on-brand, and we ensure we are focusing on key product features. For those members that don’t have access, we share our data via dashboards in other tools like PowerBI. Also, our team is very data-driven.

Scale 110

Scale Engagement Scaling Strategy 110

SaaStr

MARCH 31, 2022

This episode is an excerpt from a session at SaaStr Scale. But also it’s allowed us to get much closer to our provider, I mean, we host and run 100% on AWS, but pull data from everywhere. See why the biggest brands in the world rely on bandwidth and sign up for a free trial at bandwidth.com/SaaStr. Rico Mallozzi, Sr.

Scale 202

Scale Marketplace as a Service Cloud SaaS Payments 202

Intercom, Inc.

NOVEMBER 5, 2018

While a personalized approach is key to delivering engaging and positive customer experiences, it can be challenging to maintain the personal touch at scale. Read on to learn more about these and other features that help you deliver more personal experiences at scale: 1. Instantly resolve 29% of your customers’ most common questions.

Scale 120

Scale Scaling AI Search Engagement 120

Sales Hacker

AUGUST 12, 2020

Scaling Your Personalization. AI can help scale this, but we need to be careful not to rely too heavily on it. To scale your outreach you need to build a system to ensure your message gets seen. The system you set up becomes even more important once you begin doing outreach at scale, but I’ll go over that more later.

Scale 108

Scale Scaling AI Search AI 108

SaaStr

NOVEMBER 3, 2023

Now, 6 are set to close in the next 30 days with 24 more in active pipeline for early Q1” Breakout Data Start-Up: “SaaStr has a Great ICP (Seed, Series A and Series B accounts). ” Scale-Up in Revenue: “Annual influenced 30 opportunities in our pipeline. Just great for branding, awareness, and ICP.”

Scale 225

Scale Payments Payment Services Payment Solutions 225

SaaStr

AUGUST 23, 2023

We did a podcast with Godard Abel, CEO of G2 the other day, and talked about their new data product. Someone that if they aren’t doing something similar, they at least provide somewhat similar value at scale. But someone else out there is selling a product to at least similar buyers. I guessed the pricing almost immediately.

Pricing 201

Pricing B2B Scale SaaS 201

Intercom, Inc.

APRIL 22, 2019

Rick started Guru in 2013, after successfully founding Boomi (a cloud integration and data management company) and selling it to Dell. He joined me for a conversation on tackling issues that come up as you scale your customer experience. When scaling your customer experience, remember AI can’t simulate human empathy.

Scale 156

Scale Scaling AI Search Underperforming Technical Team 156

SaaStr

JUNE 27, 2019

Erica has led New Relic through massive growth, scaling the company’s enterprise business 10x since she joined the business pre-IPO. Erica will share the five critical steps (and some lessons learned along the way) for scaling in the enterprise. We operate at great scale. Want to see more content like this?

Scale 176

Scale Enterprise Scaling Sales Hiring 176