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Why Growth Hacking Isn’t Growing Your Bottom Line

Sales Hacker

I asked Gaetano to join me in a discussion about permission based marketing and growth hacking – and where the boundaries lie with user consent. Gaetano DiNardi pissed off a bunch of marketers recently. He went on to describe how a well-known marketer recently posted about a way to hack Product Hunt.

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How can you explain Content Marketing to a 5-year-old?

The Marketing & Growth Hacking Publication

Leonardo da Vinci You don’t even need to be a 5-year-old to not understand what content marketing really entails. It certainly is a vast and complex branch of marketing. But it is one that has been around for as long as marketing itself. So what is content marketing as a 5-year-old would understand it?

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Your Content Marketing Business Model … The Choices You Have!

The Marketing & Growth Hacking Publication

Your Content Marketing Business Model … The Choices You Have! Content Marketing Business Models are often misunderstood to be either Content Marketing strategy plans or Content Creation plans. Let’s see the ways this can be done … 2 Content Marketing Models based on your knowing?—?or

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Why blogging is key to your content marketing strategy

The Marketing & Growth Hacking Publication

Can we all agree that content marketing is getting a bit out of control? At last count, a Google search of “types of formats of content marketing” yielded upwards of 105 types of content. Google likes blogging as a content marketing strategy (it’s true). © Mathias De Wilde | storychief.io

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101 Content Marketing for Start-Ups

The Marketing & Growth Hacking Publication

What I always tell brands during our first session. But the one point they all failed was about their content marketing strategy. You have a shoe brand? Create an Instagram and do pictures of the product in situation that matches the identity of the brand. Content is the new way to advertise without being and ad.

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22 Marketing Techniques That Cost You Time, Not Money

Neil Patel

Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. The beauty of growth hacking is that it engages alternate methods of growth, methods which are sometimes lower cost. Where marketing and engineering meet, growth hacking happens.

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Content Marketing KPI’s: The 5 BIG Metrics that Indicate Content Success

The Marketing & Growth Hacking Publication

Tracking your content marketing performance isn’t as easy as simply measuring your ROI. By its very nature, content marketing demands time, effort and consistency. But, after years of measuring (near enough) every stat on the web, I’ve boiled my content marketing metrics down to the handful on this list.