Remove Branding Remove Company Culture Remove Revenue Remove Scaling
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The Secrets to Building a Global Platform and Ecosystem with Xero Global Chief Strategy Officer Damien Tampling (Pod 646 + Video)

SaaStr

Over the last couple of years, Xero has doubled revenue and operating revenue, tripled annualized monthly recurring revenue, and quadrupled lifetime value. When starting and scaling a company, it’s important to keep returning to what makes you unique. Brand: Representation of your offerings and business.

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Hacks For Founders Of High-Growth Startups With DigitalOcean’s CEO Yancey Spruill

SaaStr

Despite their founders’ ambition and good intentions, any innovative idea that results in millions of dollars in revenue and funding is bound to come with growing pains. Process is a friend, not a foe, in order to scale. With scale comes complexity, and complexity requires clarity. The life of a startup is not a smooth ride.

Startup 255
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Nate Brown on why proactive CX is the next competitive battleground

Intercom, Inc.

Today, numerous studies echo this sentiment: a recent report from Forrester found that brands with a superior customer experience bring in 5.7 times more revenue than their competitors. And a recent study from Deloitte found that two-thirds of customers will switch brands entirely due to a poor customer experience.

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Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe (Video + Transcript)

SaaStr

Scaling the company’s employee base, sales teams, marketing, and operations—all while preserving its culture—has required a laser focus on first principles, smart processes, and effective hiring. In this talk, Claire will share these and other lessons for scaling high-growth organizations. Manual processes first.

Scale 152
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#SaaS: Performance versus Brand Marketing at Early Stage

Point Nine Land

can be approached from the performance or the branding angle. But you can also approach content marketing from a branding perspective and focus more on “awareness”: the emphasis is not on lead and revenue generation, but more on how your brand is perceived. People love it because it makes the company feels very “human”.

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15+ of The Top Sales & Marketing Mistakes SaaS Startups Make

SaaStr

Hiring a “VP” of Sales before you have 2 scaled reps and a repeating process. Those companies are way, way too big. And, most importantly, infinitely stronger brands. Hiring a brand marketing firm. If they’ve never had a true revenue commit (see below), or owned a number, they are too junior. More on that here.

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16 Ways to Level Up in 2022 with SaaStr Founder Jason Lemkin (Pod 567 + Video)

SaaStr

It can provide a quick revenue boost, but it only works one time and you’re taking a chance on losing revenue by angering customers who made a bet on you. Until your brand is so big your product sells itself, move on from reps who can’t sell your product. And 2 Better Ways to Do It Anyway. and On Your Next Big Deal?